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NAVAI (@amandanavai), Instagram profile photo
Verified on Instagram

NAVAI

Design & fashion
@amandanavai
NAVAI 2010-2020 Evolved into @maricilondon combining traditional craft and innovative materials
  • Following 468
  • Followers 30.9K
  • Engagement 0.79%
  • Avg comments 30

About NAVAI

NAVAI (@amandanavai) is a Design & fashion creator on Instagram. The account has 30,925 followers and 3,143 published posts. Recent posts average 138 likes and 30 comments, an engagement rate of 0.79%.

With 30.9K followers, NAVAI is a micro creator by the common 10,000 to 100,000 definition. Set against 468 accounts followed, the audience works out to about 66 followers per account NAVAI follows. NAVAI carries Instagram's verified badge and is set up as an Instagram business account. Flinque files NAVAI under a single category, Design & fashion.

The Instagram bio for NAVAI runs to 11 words across 2 lines. The bio mentions @maricilondon. The bio also includes contact details, which Flinque does not republish. The latest activity Flinque has on record for NAVAI dates from January 2026.

Story Highlights

Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.

3,143 Posts

Of the 10 most recent posts shown for NAVAI, 7 are videos, 2 are carousels and 1 is a single image. That mix leans toward videos. With 3,143 posts published, NAVAI's archive runs well past the 2,000 mark. Against the audience, that is roughly 9.8 followers for each post published. NAVAI also keeps 3 story highlights on the profile. All 10 carry captions, averaging 114 words each. The captions are written mainly in English. Words that recur across them include being, people, been, choice and future. The captions tag #mahsaamini, #nofilter, #maricilondon, #london and #internationalwomensday.

The lion head clasps looking at opposite directions stand for the past and future; resilience and hope
Behind the scenes…
Come and see the full collection at 278-280 Brompton Road London x
Loved curating an edit of brands celebrating aesthetics, slow fashion and heritage craftsmanship!

Come in for Christmas carols, late night shopping and treats with tomorrow on December 9th 5-8PM at House of MARICI Concept Store at 278-280 Brompton Road.
I call it the come back😎 So grateful and excited to have curated a special edit of brands and pieces that I love✨✨Find me on 278 Brompton Road come and say hi xx
One of the highlight’s of 2024 was to be invited to meet King Charles III as I have always respected his views on sustainable farming and values of circular design economy which is built upon 🌱

Ps. I have a story to tell 🦁
#nofilter
One of the highlight of 2023 and a great way to end the year was to participate in a panel discussing sustainable materials of the future and fashion for planet at COP28 moderated by 🤍
The probability of us being born and have the opportunity to experience life on earth is 1 in 400 trillion. Planet Earth is a miracle and so are you. Be kind to earth and yourself 🌱 I am a little bit late but Happy Earth Day ✨✨✨✨✨
MĀRĪCĪ boutique was both the most exciting yet challenging experience and a dream come true ✨✨ It was so dreamy to have a space on Draycott Avenue right in-front of Chanel and I would pinch myself every morning🙏🏻 We hosted so many nice events sharing the story and mission of MĀRĪCĪ and I met so many wonderfully inspiring people! It was challenging as I was personally working from there 6 days of the week and it had been 10 years I had not been bound to a physical place of work, it’s also not easy to continuously create traction especially when you are a new and unknown brand. But it was great fun as I met so many interesting people and it was nice to have honest conversations as most didn’t know I was the founder of brand. The opportunity presented itself to me and I went for it! Sometimes you just need to take the leap of faith and so many learnings and magical moments come with it! After 2 years of great fun we have now left 167 Draycott avenue and I am so happy to have my freedom of movement back 🌱 and to focus on our e-commerce and So grateful for all the people who supported this chapter of my life ❤️ #maricilondon #london
Beyond excited to be part of a panel at COP28 Dubai discussing Fashion For the Planet together with and Ritesh Sharma moderated by 🙌 I often get asked how I became involved with sustainability…natural materials, community, workmanship and entrepreneurship with purpose has always been close to my heart. When I started my first brand in 2009, a local movement didnt exist in Dubai, I wanted to create a brand highlighting regional craft and I worked closely with Armenian Lebanese in Burj Hammoud. As someone from the region I felt we were conditioned to think that Western products were better than locally made ones, I didn’t feel that was the case and my purpose at the time was to be apart of starting a local movement. My material of choice was python which I fell in love with as a student going to portobello market as it stood the test of time - whilst we call it “exotic leather” in Indonesia and other Asian countries its a pest and not all species are endangered. What I sourced was a by-product captured by rice field farmes in Bali as they would ruin crops and sting workers, all parts were used and the skin sold as additional income. As a material python leather is natural and biodegrades in 50 years. Since early 2000 “pleather” aka plastic leather was rebranded to “vegan leather” and marketed as sustainable, when in reality it is entirely made from toxic synthetic components derived from fossil fuel. It is highly environmentally damaging and in fact not animal friendly as it often ends up in oceans killing ocean life. Whilst I understood the importance of an animal friendly material - synthetic materials was not the solution but a much bigger problem left for future generations as it doesnt biodegrade. In 2018 my father intorduced me to new innovations upcycling discarded plants into leather alternatives! I fell in love with these revolutionary materials and my purpose became to create awareness around truly mindful alternatives which offer an environmetnally and animal friendly solution was born from a desire to combine materials of the future with heritage craft of the past whilst having a mindset of moderation 🌱
My thoughts are with everyone suffering around the world…my heart is with the people of Iran, fearless women leading a revolution supported by men, young school girls brave enough to speak up…people known for culture and poetry are living in constant fear and have been stripped of freedom of choice in parallel with a cultural genocide taking place for the past 44 years and going….I feel extremely lucky to be free, to be who I want to be and have the opportunity to do what I love and grateful for phenomenal women supporting my journey along the way 🤍 We all have the choice of being courageous in order to make a difference, not all of us exercise that choice. I really admire for sharing her story of being raped by government intelligence service officers for not being properly covered, she was only 15, I’m in awe of her courage and strength 🙏🏻Farnoush comes from an area by the Caspian Sea, same as me, as I was reading the article with tears coming down my face I couldn’t help thinking that could have been me, it could have been any one of us. Please read the article, the link is in my profile #internationalwomensday #mahsaamini
"Human beings are body parts of each other, In creation they are indeed of one essence. If a body part is afflicted with pain, other body parts uneasy will remain. If you have no sympathy for human pain, the name of human you shall not retain." Saadi

I am #Mahsaamini and so are you.
People in Iran need your help.
Children are being killed.
Women and teenagers are being raped.
Humans are being tortured, be their voice, have sympathy for their pain.
We are on the brink of change and need your support.
The uprising is not about religion, but about humanity, despair and freedom of choice.
I invite you all to be apart our victorious movement🙏🏻

#one #humanity #freedom #freeiran

NAVAI's engagement

NAVAI's engagement rate on Instagram is 0.79%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 127 followers. Comments stay close to likes on NAVAI's posts, at 138 likes and 30 comments on average, about 4.6 likes per comment.

Engagement rate

0.79%

Avg likes
138
Avg comments
30
Interactions : followers
1 : 127

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Age & Gender

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Audience Location

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Brand Affinity

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Research NAVAI further

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Frequently asked questions

These answers about NAVAI are generated from the Instagram profile data Flinque holds for the account.

Who is NAVAI?

NAVAI (@amandanavai) is a Design & fashion creator on Instagram. NAVAI carries Instagram's verified badge and is set up as an Instagram business account. The Instagram bio for NAVAI runs to 11 words across 2 lines.

How many followers does NAVAI have?

NAVAI has 30,925 followers on Instagram (30.9K). Set against 468 accounts followed, the audience works out to about 66 followers per account NAVAI follows. With 3,143 posts published, NAVAI's archive runs well past the 2,000 mark.

What is NAVAI's engagement rate?

NAVAI's engagement rate on Instagram is 0.79%, under 1%, fewer than 1 like or comment per 100 followers. On a typical post that comes to about 1 like or comment for every 127 followers. Comments stay close to likes on NAVAI's posts, at 138 likes and 30 comments on average, about 4.6 likes per comment.

What does NAVAI post about on Instagram?

Flinque files NAVAI under a single category, Design & fashion. Of the 10 most recent posts shown for NAVAI, 7 are videos, 2 are carousels and 1 is a single image. The 10 recent Instagram captions Flinque holds for NAVAI repeatedly use the words being, people, been, choice and future. NAVAI's captions carry hashtags such as #mahsaamini, #nofilter and #maricilondon. NAVAI writes those captions mainly in English. NAVAI keeps 3 story highlights, which open with a free Flinque account.

How do I contact NAVAI for a collaboration?

NAVAI's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. The account is registered as an Instagram business account. The bio carries contact details of its own, which Flinque does not copy. Brands with a free Flinque account can shortlist NAVAI and use Flinque's outreach tools wherever a contact route is on file.

NAVAI's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.

Instagram profile ↗

Public profile data sourced from Instagram. Flinque is not affiliated with NAVAI.

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