- Following 4.4K
- Followers 187.6K
- Engagement 2.82%
- Avg likes 6.2K
- Avg comments 77
About Eilidh Moffat
Eilidh Moffat (@addicted_to_face) is a Beauty & Skincare creator on Instagram. The account has 187,621 followers and 1,108 published posts. Recent posts average 6,168 likes and 77 comments, an engagement rate of 2.82%.
An audience of 187.6K puts Eilidh Moffat in the mid-tier, between 100,000 and 1 million followers. Set against 4,418 accounts followed, the audience works out to about 42 followers per account Eilidh Moffat follows. Eilidh Moffat carries Instagram's verified badge and uses an Instagram professional account. Flinque files Eilidh Moffat under a single category, Beauty & Skincare.
The Instagram bio for Eilidh Moffat runs to 11 words across 5 lines. Emoji sit alongside the words. The latest activity Flinque has on record for Eilidh Moffat dates from September 2025.
Story Highlights
Unlocking shows the title and cover image of every story highlight this creator keeps pinned to the profile.
1,108 Posts
Of the 10 most recent posts shown for Eilidh Moffat, 6 are carousels and 4 are videos. That mix leans toward carousels. Eilidh Moffat has built a substantial archive of 1,108 posts. Against the audience, that is roughly 169 followers for each post published. Eilidh Moffat also keeps 20 story highlights on the profile. All 10 carry captions, averaging 104 words each. The captions are written mainly in English. Words that recur across them include skin, know, help, routine and products.
Eye creams can brighten, hydrate and support the eye area.
They can help with puffiness, dryness and fine lines over time.
But they canāt undo genetics, ageing or bone structure - and thatās okay.
Skincare is about support and maintenance, not magic.
Let me know if you have a favourite eye cream.
Comment EYES for product links
The Cellular Epigenetics Age Rewind Serum is designed to support skin cell performance and target visible signs of ageing like dullness, helping skin behave more like it did when it was younger.
Because as we get older, skin cell function naturally slows down, which is when things like loss of radiance can start to show.
Instead of constantly pushing my skin with stronger actives, Iām much more interested in skincare that helps my skin work smarter, not harder.
And yes, you know Iām a huge skincare geek, I love discovering new ingredients and skin technology. And even more so when itās done in a thoughtful, skin-respecting way!
If you feel like your skin is tired and needs a little help then this is it! Just add it in with your existing skincare routine to help your skin cells function at full capacityā¦
Shop from Amazon now š linked in my stories
That nourishing, comforting feeling you get from the simplest yet most important skincare step that is cleansing.
Scroll through this guide to learn all things cream cleansers and let me know if youāre ready to try oneā¦ or if you already have a favourite!?
Iāll explain further in a separate post on a sub-category that is āno-rinseā cleansers that are even more perfect for the super sensitive among usā¦ š«¶š¼
Comment CLEANSER for links to all my favourites š«§
If you had to pick one word to live 2026 by what would it be?
Mine is āACTIONā because this year weāre getting shit done and not just talking about!!!
Let me know your word and why in the comments š«¶š¼
Under eye patches are š©µ
So happy to see so many amazing responses to my question box yesterday.
Thereās lots of you that have been here a long time and hopefully a few new faces that have joined the journeyā¦
I LOVE being your skincare mentor, helping guide you to building a solid skincare routine. Giving product recs of things Iāve used for years and sharing new and exciting launches.
Explaining whatās best to invest in and what you can probably skipā¦
Looking forward to what 2026 bringsā¦ š
No matter what your age you can always start looking after your skin and Iām always here to help š«¶š¼
*skincare edition! (I blame all the xmas booze for the spelling mistake š¤£)
When it comes to skincare thereās a LOT of noise out there.
Letās normalise real skin and more importantly realistic expectations. šš¼
My page is 100% zero BS.
Iāll tell you what works, what doesnāt work, what you might want to use what you might want to avoidā¦
Let me know if you needed to hear any of these š«¶š¼
Wanted to write some sort of witty caption, capturing the chaos that is this time of year. But Iām actually pretty chilled and planning to stay that way for the next week at least!
Enjoy! š¾š„
True Match Nude Plumping Tinted Serum
This is the ultimate skin-meets-makeup hybrid. Lightweight, serum-like texture with a sheer (but very buildable) natural coverage. That evens out skin tone without masking your skin. I really love this for a āreal skinā finish.
With hyaluronic acid to hydrate and visibly plump, it leaves skin looking fresh and radiant without feeling sticky or greasy.
Perfect for everyday and one of THE best high street/drugstore options. The only negative is the god awful pipette. It gets SOOOOOOO messy! But you can buy pumps (on Amazon) that fit the bottle and itās a game changer.
Ā£14.99 for 30ml
Iām wearing shade 2-3 Light
ā¼ļøSkincare is OVERWHELMINGā¼ļø
My KEY MESSAGES to you if youāre starting to build your skincare routine.
- wash your face, products will work better on clean skin.
- SPF is non-negotiable, if you care about looking after your skin this is the number 1 priority.
- donāt underestimate hydration.
- treat your concerns one at a time, thereās some amazing hard working products that can treat multiple concerns you donāt need a million different products.
- keep it simple.
- BE CONSISTENT.
- BE REALISTIC.
My DMs are always open and Iām always happy to help if you feel like products arenāt working for you but unfortunately I canāt build individual routines for everyone I just donāt have the time to dedicate it to that right nowā¦ š
Check the link in my bio to find some of my favourite products covering cleansing, SPFs, hydrators and treatment products.
Taking care of my skin has never been a chore, I thrive off seeing the impact the products and the CONSISTENCY can visibly make on my skin.
And not JUST skincareā¦ but changing make-up can make a HUGE difference, I mean look at those brows!
The matte makeup, dull and dehydrated skin in my thirties needed an overhaul in my forties!
And be mindful of how much skincare can do and when you need a little extra help š
***PLEASE CHECK OUT MY PROFILE FOR ALL THE INFORMATION ON MY SKINCARE ROUTINES, BOTOX, SUPPLEMENTS ETC.*** itās all there for you to browse at your leisure āš»
Let me know the changes that have made the biggest difference to your skin š©·
Eilidh Moffat's engagement
Eilidh Moffat's engagement rate on Instagram is 2.82%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 35 followers. Likes outnumber comments by roughly 80 to 1, with 6,168 likes and 77 comments on an average post, so most reactions are taps rather than replies.
Engagement rate
2.82%
- Avg likes
- 6.2K
- Avg comments
- 77
- Interactions : followers
- 1 : 35
Lookalike Creators
A free account lists creators whose audiences behave like this one, ready to shortlist and compare side by side.
Age & Gender
Unlocking shows how this audience splits across age bands and gender, charted from follower data.
Audience Location
Unlocking reveals the countries and cities where the most active followers of this account are concentrated.
Primary Language
Unlocking shows the languages this audience uses most in comments, interactions and the content it consumes.
Audience Interests
Unlocking lists the topics and categories this audience follows and engages with most often across the platform.
Authenticity
Unlocking scores how genuine the audience is, flagging fake, inactive or bot followers found in engagement patterns.
Audience Quality Score
Unlocking gives one overall audience quality score combining authenticity, engagement, follower activity and audience relevance.
Brand Affinity
Unlocking names the brands this audience already follows, mentions or engages with across social platforms.
Content Strategy
Unlocking breaks down the content pillars, tone and visual style this creator uses, and which formats perform best.
Commercial Insights
Unlocking shows collaboration types, an estimated pricing tier and a brand safety risk read for sponsored campaigns.
Industry Fit
Unlocking rates how well this creator and audience align with specific industry verticals and brand categories.
Research Eilidh Moffat further
Flinque ranks Instagram creators in Beauty & Skincare, categories Eilidh Moffat is filed under, and its free tools measure the same figures for any public account.
Related rankings
Frequently asked questions
These answers about Eilidh Moffat are generated from the Instagram profile data Flinque holds for the account.
Who is Eilidh Moffat?
Eilidh Moffat (@addicted_to_face) is a Beauty & Skincare creator on Instagram. Eilidh Moffat carries Instagram's verified badge and uses an Instagram professional account. The Instagram bio for Eilidh Moffat runs to 11 words across 5 lines.
How many followers does Eilidh Moffat have?
Eilidh Moffat has 187,621 followers on Instagram (187.6K). Set against 4,418 accounts followed, the audience works out to about 42 followers per account Eilidh Moffat follows. Eilidh Moffat has built a substantial archive of 1,108 posts.
What is Eilidh Moffat's engagement rate?
Eilidh Moffat's engagement rate on Instagram is 2.82%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 35 followers. Likes outnumber comments by roughly 80 to 1, with 6,168 likes and 77 comments on an average post, so most reactions are taps rather than replies.
What does Eilidh Moffat post about on Instagram?
Flinque files Eilidh Moffat under a single category, Beauty & Skincare. Of the 10 most recent posts shown for Eilidh Moffat, 6 are carousels and 4 are videos. The 10 recent Instagram captions Flinque holds for Eilidh Moffat repeatedly use the words skin, know, help, routine and products. Eilidh Moffat writes those captions mainly in English. Eilidh Moffat keeps 20 story highlights, which open with a free Flinque account.
How do I contact Eilidh Moffat for a collaboration?
Eilidh Moffat's contact details are not published on Flinque's public profile. The Instagram bio links to 1 external site, and a free Flinque account opens that link. Brands with a free Flinque account can shortlist Eilidh Moffat and use Flinque's outreach tools wherever a contact route is on file.
Links
Eilidh Moffat's own Instagram profile is the one outbound link Flinque publishes for the account, and the bio link opens after signing up.
Public profile data sourced from Instagram. Flinque is not affiliated with Eilidh Moffat.