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PRONOUNCE

Personal Goods & General Merchandise Stores
@_pronounce
SS27 - 11AM 20th JUNE 2026 - @milanfashionweek
  • eCommerce/DTC
  • Following 25
  • Followers 39.2K
  • Engagement 1.43%
  • Avg comments 11

About PRONOUNCE

PRONOUNCE (@_pronounce) is a Personal Goods & General Merchandise Stores creator on Instagram, also filed under eCommerce/DTC. The account has 39,207 followers and 88 published posts. Recent posts average 586 likes and 11 comments, an engagement rate of 1.43%.

With 39.2K followers, PRONOUNCE is a micro creator by the common 10,000 to 100,000 definition. PRONOUNCE follows just 25 accounts, which leaves well over 1,000 followers for every account followed. PRONOUNCE is set up as an Instagram business account. Flinque files PRONOUNCE under Personal Goods & General Merchandise Stores, with eCommerce/DTC as a secondary category.

The Instagram bio for PRONOUNCE runs to 8 words. The bio mentions @milanfashionweek. The latest activity Flinque has on record for PRONOUNCE dates from November 2017.

Story Highlights

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88 Posts

Of the 10 most recent posts shown for PRONOUNCE, 7 are carousels, 2 are videos and 1 is a single image. That mix leans toward carousels. 88 published posts give PRONOUNCE a moderate archive on Instagram. Against the audience, that is roughly 446 followers for each post published. PRONOUNCE also keeps 20 story highlights on the profile. 9 of those 10 carry captions, averaging 42 words each. The captions are written mainly in English. Words that recur across them include wooden, pagoda, show, production and shanghai. The captions tag #pronounce, #woodenpagoda, #ladymmusical, #costumedesign and #musical.

PRONOUNCE MARY JANE
By PRONOUNCE ATELIER

#pronounce #ᴍᴀʀʏᴊᴀɴᴇ
FW26 WOODEN PAGODA
Discover Backstage Moments at Fall Winter 2026.27 Show captured by photographer Exclusively for DSCENE Magazine

Visit our sites & for more Fashion Week Moments

Fashion house Pronounce presented the Fall Winter 2026.27 collection on 17 January 2026 during the ongoing Milan Fashion Week. Photographer Sohom Das captured exclusive behind-the-scenes images for DSCENE Magazine. Founded in 2016 by Chinese designers and, Pronounce operates between Milan and Shanghai. The duo has built the brand on combining international design training with influences from Chinese culture and heritage, consistently presenting collections that engage with architectural and philosophical themes.

#MFW #MilanFashionWeek
FW26/27 - WOODEN PAGODA

Styling: Marco Drammis
Styling Assistant: Vincenzo Trionfo
Make Up: Ricky Morandin from WMManagement using Kiko Milano
Hair - Yuri Napolitano from Interlude Project using Davines
Casting: Sofia Michaud, Lorenzo de Fazio
Jewellery: UNDETECTED
Showcalling: Antony Waller@ Backstage Pro
Show Music: Zheng Ke, 1334, Jie Shi
Production: Camera Nazionale della Moda Italiana
PR: Next Agency
Special Thanks to: communication_infinity by lllliamlam

#pronounce #woodenpagoda
FW26/27 - WOODEN PAGODA

Styling: Marco Drammis
Styling Assistant: Vincenzo Trionfo
Make Up: Ricky Morandin from WMManagement using Kiko Milano
Hair - Yuri Napolitano from Interlude Project using Davines
Casting: Sofia Michaud, Lorenzo de Fazio
Jewellery: UNDETECTED
Showcalling: Antony Waller@ Backstage Pro
Show Music: Zheng Ke, 1334, Jie Shi
Production: Camera Nazionale della Moda Italiana
PR: Next Agency
Special Thanks to: communication_infinity by lllliamlam

#pronounce #woodenpagoda
PRONOUNCE presents the Fall/Winter 2026–2027 Collection at Milan Fashion Week, drawing inspiration from the Yingxian Wooden Pagoda in Shanxi, China. A dialogue between heritage and modernity unfolds through architectural references, where verticality, structure, and balance inform the collection’s visual language.⁠

The creative duo and continue to impress with meticulously engineered cuts and sculptural silhouettes, translating traditional craftsmanship into a forward-thinking wardrobe. ⁠

Thank you ⁠
Captured by Basak Saygin for Flanelle Magazine
PRONOUNCE FW26.27

Runway show at
17 January 2026 • 14:30 CET
Fondazione Sozzani
Via Bovisasca 87, Milano

#pronounce #woodenpagoda
The brilliant photographed by exclusive for Shanghai production
Costume design by

#ladymmusical #kerryellis #pronounce #costumedesign #musical
Fantastic 2025 debut last night in Shanghai 💥
In love with this set of photograph by on ‘s Shanghai production
Costume design by

#ladymmusical #gianmarcoschiaretti #pronounce #costumedesign #musical

Thumbnails are unavailable for 10 of these 10 posts. Open a tile to view the post on Instagram.

PRONOUNCE's engagement

PRONOUNCE's engagement rate on Instagram is 1.43%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 70 followers. Likes outnumber comments by roughly 53 to 1, with 586 likes and 11 comments on an average post, so most reactions are taps rather than replies.

Engagement rate

1.43%

Avg likes
586
Avg comments
11
Interactions : followers
1 : 70

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Primary Language

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Audience Interests

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Authenticity

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Audience Quality Score

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Content Strategy

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Research PRONOUNCE further

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Frequently asked questions

These answers about PRONOUNCE are generated from the Instagram profile data Flinque holds for the account.

Who is PRONOUNCE?

PRONOUNCE (@_pronounce) is a Personal Goods & General Merchandise Stores creator on Instagram, also filed under eCommerce/DTC. PRONOUNCE is set up as an Instagram business account. The Instagram bio for PRONOUNCE runs to 8 words.

How many followers does PRONOUNCE have?

PRONOUNCE has 39,207 followers on Instagram (39.2K). PRONOUNCE follows just 25 accounts, which leaves well over 1,000 followers for every account followed. 88 published posts give PRONOUNCE a moderate archive on Instagram.

What is PRONOUNCE's engagement rate?

PRONOUNCE's engagement rate on Instagram is 1.43%, between 1% and 3%, or 1 to 3 likes and comments per 100 followers. On a typical post that comes to about 1 like or comment for every 70 followers. Likes outnumber comments by roughly 53 to 1, with 586 likes and 11 comments on an average post, so most reactions are taps rather than replies.

What does PRONOUNCE post about on Instagram?

Flinque files PRONOUNCE under Personal Goods & General Merchandise Stores, with eCommerce/DTC as a secondary category. Of the 10 most recent posts shown for PRONOUNCE, 7 are carousels, 2 are videos and 1 is a single image. The 9 recent Instagram captions Flinque holds for PRONOUNCE repeatedly use the words wooden, pagoda, show, production and shanghai. PRONOUNCE's captions carry hashtags such as #pronounce, #woodenpagoda and #ladymmusical. PRONOUNCE writes those captions mainly in English. PRONOUNCE keeps 20 story highlights, which open with a free Flinque account.

How do I contact PRONOUNCE for a collaboration?

PRONOUNCE's contact details are not published on Flinque's public profile. The account is registered as an Instagram business account. Brands with a free Flinque account can shortlist PRONOUNCE and use Flinque's outreach tools wherever a contact route is on file.

PRONOUNCE's own Instagram profile is the one outbound link Flinque publishes for the account.

Public profile data sourced from Instagram. Flinque is not affiliated with PRONOUNCE.

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