When should you use nano, micro or macro influencers?

Smaller means more trust and conversions per follower, larger means more reach per post. Your goal picks the trade, not your ego.

Match the tier to the job. Nano and micro creators (roughly up to 100k followers) bring the highest trust and engagement, tight niche audiences and low cost, which makes them the play for conversions, community and stretching a budget across many voices. Macro creators (hundreds of thousands up to millions) bring broad reach and fast awareness and the production polish of a professional, at higher cost and lower engagement rates.

So the goal decides. Launching to as many people as possible quickly, with budget to match, points to one or two macro creators. Driving sales, reaching a specific niche or building trust on a tight budget points to a spread of micro and nano creators, who frequently out-convert the big names because their audiences actually listen to them. Plenty of strong programs mix both: a macro creator for the reach spike and a cluster of micro creators to convert the awareness it creates.

Whichever tier, the win is fit within it, a well-matched micro creator beats a mismatched macro one and the reverse. Flinque lets you filter creators by size and audience together, so you can build the exact tier mix your goal calls for and check that each one actually fits before you commit the budget.

Tight budget or niche audience, go micro and nano and use several. Broad awareness fast with money to spend, go macro.

Mix tiers on purpose. A macro creator for the spike and micro creators to convert it is a combination that works again and again.