That question is dated so rather than list 2022 specifics, the durable YouTube growth levers are worth more: Shorts for discovery, consistency, strong watch-time and retention, searchable titles and community engagement. It is also a creator-side channel-growth topic, somewhat outside brand-side discovery work.
What were the popular trends for YouTube growth and what still holds?
Since this asks about 2022 specifically, the honest move is not to recite dated trend claims but to point to the growth principles that have stayed reliable, since chasing a year-old fad rarely helps now. The durable levers for growing a YouTube channel are consistent. Shorts have become a major discovery engine and are worth using alongside long-form; watch-time and audience retention matter more than raw views, because the algorithm rewards videos that hold attention; searchable, clear titles and thumbnails drive clicks and findability; and genuine community engagement, replying to comments and building a returning audience, compounds over time. Posting consistently so the algorithm and viewers learn to expect you ties it together. It is worth being clear that this is a creator and channel-owner topic, growing your own channel, which sits a little outside brand-side influencer discovery. For a brand, the equivalent is partnering with creators who already understand and apply these growth fundamentals, which is what Flinque helps you find and vet.