Usually yes. Letting creators actually use your product leads to authentic, specific content and honest enthusiasm that scripted praise cannot match. Budget for samples and shipping in the plan, allow time for creators to try the product before posting and treat seeding as part of the campaign, not an afterthought.
Should a brand include product samples in its influencer campaign planning?
Including product samples in the plan is usually a smart move, because first-hand experience is what makes creator content believable. A creator who has actually used your product can speak to specifics, show it in action and convey genuine enthusiasm, all of which land far better with an audience than praise for something they have only read about. That authenticity is the whole point of influencer marketing so seeding the product is often foundational rather than optional. Planning for it means a few practical things: budgeting for the samples and their shipping, allowing enough lead time for creators to receive and genuinely try the product before they post and accepting that honest experience may include mild, credible critique, which audiences trust more than flawless praise. For some digital or service offerings, the equivalent is free access rather than a physical sample. Being clear on scope, the seeding logistics run through your own operations. Flinque helps at the front by identifying well-matched creators worth sending product to so samples go to audiences that fit.