Should brands use Threads or Bluesky for influencer marketing?
Quick answer
Threads and Bluesky can be worth a small experiment if your audience is active there but both are emerging text platforms with smaller, less proven influencer ecosystems than Instagram, TikTok or YouTube. Treat them as a test channel, not a core influencer budget line yet.
Our team is curious about newer platforms. Should brands use Threads or Bluesky for influencer marketing or is it too early?
Too early for core budget, fine for a cheap experiment. Both are smaller and less proven than the big three for influencer work.
D
Daniel Brooks
Agency strategist
0
It is early and that is the honest read. Threads and Bluesky are text-first platforms with growing but still smaller audiences and the influencer infrastructure, established creators, rate norms, measurement, is far less developed than on Instagram, TikTok or YouTube. That means more uncertainty and less proven return for now.
The case to experiment is if your specific audience is genuinely active there, which is common for tech, news, politics and certain B2B niches. In that case a light test with a few aligned voices can build early presence cheaply before the space gets crowded. The case against is spending real budget chasing a platform where your buyers are not yet, just because it is new.
Be clear-eyed: keep these as a small test line, not a core channel and measure them honestly against your established platforms. Flinque focuses on Instagram, YouTube, TikTok and X, where the creator data and scale are mature, so for your main influencer spend that is where the proven discovery and vetting sits. Treat Threads and Bluesky as a side experiment.
F
Flinque
Official
0
Only worth it if your audience is genuinely there. Tech and news niches maybe, most consumer brands not yet.
M
Mei Lin Tan
Performance lead
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If you test them, keep it small and measure honestly. Do not let new-platform hype pull budget from channels that already work.