Personalise the first message and lead with what is in it for them. Show you know their content, be specific about the collaboration and be upfront about scope and compensation. Generic copy-paste outreach gets ignored so a short, genuine, respectful note earns far more replies.
How should a brand approach influencers to propose a collaboration?
Approaching creators well is mostly about respect and specificity. The fastest way to be ignored is a generic mass message that could have gone to anyone so the opening should show you actually know their work, referencing a real post or the niche they own. Be clear and concise about the collaboration itself: what you are proposing, roughly what it involves and that it is a paid or otherwise valuable arrangement. Vagueness about money reads as either a low offer or an unpaid ask, both of which cost you replies. Frame the value to them rather than only to you, since creators guard their audience's trust and want partnerships that fit. Keep the first note short, because a wall of text rarely gets read. It also helps to have done your homework so you only approach creators who genuinely fit, which is where Flinque's discovery and vetting come in. The actual sending happens through your own email or outreach tool. Warm, specific and honest beats slick every time.