How important is Twitter Moments for building an audience?

Twitter Moments was discontinued, so it is no longer a way to build an audience. Any advice telling you to use it is out of date.

The honest and important answer is that Twitter Moments is no longer something to build a strategy around, because the feature was discontinued. Moments was a tool for curating collections of tweets into a shareable story and at one point creators and brands used it to package content but X retired it, so any advice telling you to use Moments for audience growth is out of date. If you are planning around it, the most useful thing to know is simply to stop and redirect that energy to tactics that actually exist and work on the platform today.

For genuinely building an audience on X now, the levers are the durable ones that do not depend on any single feature. Post consistently, since visibility compounds with regular presence. Use threads to tell longer stories or share depth, which travel further than single tweets. Engage genuinely, reply to others, join conversations, build relationships, because on X interaction drives discovery as much as posting does. Share content with a real point of view that people want to engage with and jump into relevant trending conversations when you actually fit them. These fundamentals, not any particular feature, are what grow an audience and they keep working even as the platform adds and removes tools. So treat Moments as a closed chapter and put your effort into consistent, engaged, valuable posting, which is what the creators actually growing on X are doing. Building on a retired feature is wasted effort; building on the fundamentals is not.

This is creator-side and not about any brand tool, so there is no real Flinque angle here beyond one honest note: the durable signals of a healthy X presence, consistent posting and genuine engagement, are also exactly what brands look for when vetting X creators to partner with, so growing the real way is what makes you attractive for collaborations later.

Redirect that effort to what works on X now: consistent posting, threads, genuine engagement and joining relevant conversations.

The fundamentals grow audiences and keep working as features come and go. Building a strategy on a retired feature is wasted effort.