How Does the Platform Rate or Grade Influencers?

A single grade hides the trade-off you are actually making. Two creators can score identically while being opposites, one with a small devoted audience and one with a large indifferent one, and only one of those suits your campaign.

Build your own weighting from the underlying signals. The grade that matters is the one aligned to this campaign rather than the vendor default, and that takes an afternoon to define once.

Rather than stamping each creator with a single letter grade, Flinque surfaces the underlying signals so you can judge fit yourself. The core ones are engagement rate calculated from real interactions, follower authenticity that flags inflated or bought audiences and audience composition covering location, age and interests. You see the numbers, not a black box.

This is deliberate, because a one-size grade hides the trade-offs that actually decide a campaign. A creator who scores brilliantly for a beauty brand may be wrong for a fintech launch, even with identical engagement. By showing inspectable metrics, Flinque lets you weight what your specific campaign needs, then rank candidates on that.

Where a rough score helps is triage, quickly separating clearly authentic creators from suspect ones at the top of the funnel. Beyond that first cut, the honest approach is transparent data you can interrogate so every shortlisting decision rests on evidence you can see and defend to a stakeholder.