How Does the Platform Ensure the Authenticity of Influencers' Audiences?
Quick answer
No platform can guarantee an audience is 100 percent real, which is why the honest answer is that it provides strong evidence, not a promise. It samples the audience, scores authenticity, flags the signs of fake or inactive followers, then lets you see the data behind the score. You verify with evidence, not blind trust.
A vendor has used the word guarantee about audience authenticity and that made me more suspicious rather than less. How does the platform ensure the authenticity of influencers audiences?