How do you centralize influencer vendor decision-making?
Quick answer
Centralise influencer decisions by putting every creator, shortlist and result in one shared platform instead of scattered spreadsheets and inboxes. When discovery, vetting and past performance all live in the same place, the team picks vendors on shared evidence rather than on whoever shouts loudest for their favourite creator.
Different people on our team each have their own favourite creators, their own tools and their own spreadsheets and nobody can see the full picture. How do you centralise influencer and vendor decisions so the whole team works from one view?