How Do Organizations Ensure Influencer Strategy Is Audit-Ready?
Quick answer
Audit-ready means someone could review the strategy and trace every decision. Organisations achieve it by documenting the rationale, keeping records of creator selection, contracts, spend and disclosures, then using consistent, defined metrics. If a decision can be explained and evidenced after the fact, the strategy is audit-ready.
An internal audit has asked us to evidence how creators were selected and we have the outcomes but not the reasoning. How do organizations ensure influencer strategy is audit-ready?