How Do Organizations Ensure Influencer Strategy Is Audit-Ready?
Quick answer
Audit-ready means someone could review the strategy and trace every decision. Organisations achieve it by documenting the rationale, keeping records of creator selection, contracts, spend and disclosures, then using consistent, defined metrics. If a decision can be explained and evidenced after the fact, the strategy is audit-ready.
How do organizations make sure their influencer strategy is audit-ready?