Judge potential reach by what a creator actually gets, not their follower count. Look at recent average views and impressions, the engagement that drives the algorithm to spread a post, then how much their audience overlaps with yours. A smaller creator with real reach beats a big one with quiet posts.
How do I assess the potential reach of an individual influencer before working with them?
Assessing one creator's potential reach means ignoring the follower number as a headline, since followers are who could see a post, not who will. The better signals are behavioural. Look at recent average views and impressions on comparable posts, as this shows the reach they actually achieve rather than the ceiling their audience implies. Read engagement, since strong likes, comments and shares are what push a post further through the algorithm, meaning an engaged smaller account can out-reach a larger passive one. Check audience overlap with your target, because reach only counts if it lands on the right people, where a huge audience in the wrong market is reach you cannot use. And watch consistency across recent posts rather than one viral outlier, letting your estimate reflect a typical result. The honest note is that any figure is an estimate, since the algorithm decides on the day. Flinque helps by exposing real audience and engagement data per creator, which rests your reach assessment on how a creator actually performs rather than an inflated follower total.