How Do Companies Correlate Discovery Attributes With Acceptance Rates?
Quick answer
Companies find which creator attributes predict a yes by logging outreach outcomes against discovery data. Track who accepted versus declined, then look for patterns, does a certain size, niche, engagement level or past-sponsorship history correlate with acceptance. Over time this tells you which attributes to prioritise for a higher hit rate.
How do companies work out which discovery attributes correlate with influencers accepting outreach?