How Do Brands Know When Their Influencer Discovery Process Has Hit Scale Limits?
Quick answer
You have hit scale limits when finding good creators starts costing more effort for worse results. The tells: sourcing can no longer keep up with demand, quality drops as you rush, the same names keep recurring, while analysts spend more time on manual work than judgement. Symptoms, not a single number.
How do brands know when their influencer discovery process has reached the limits of what it can handle?