How Do Agencies Explain Data Freshness Limitations to Stakeholders?
Quick answer
Agencies explain data freshness by being upfront that influencer metrics are snapshots, not live feeds. Follower and engagement numbers move daily and any tool reports them as of its last refresh. Framing figures as accurate on a date, with a known update cadence, sets honest expectations and protects credibility.
How do agencies explain the limits of data freshness to stakeholders without undermining confidence?