Did Influencer Shortlisting Grow Out of Traditional Talent Discovery?
Quick answer
In part, yes. Shortlisting creators borrows the old logic of casting and talent scouting, matching a face to a brief. What changed is the scale and the data. Instead of a scout's gut and a rolodex, you now filter millions of profiles on audience and engagement signals.
I came from casting and keep reaching for habits that do not seem to fit here. Did influencer shortlisting grow out of traditional talent discovery?