Can neglecting regular communication with influencers cost the campaign?
Quick answer
Thin communication is one of the quieter ways a campaign slips. Creators who are briefed once and then left alone drift off message, miss timing or under-deliver, not from bad faith but from unclear expectations. Regular, light contact keeps everyone aligned and catches small problems before they become the whole result.
Whether poor or infrequent communication with creators can genuinely hurt campaign results.