Can I use an influencer marketing platform for global campaigns?
Quick answer
Global campaigns are well within reach of a good platform. Filter by country, language and audience location to build a local roster for each market rather than one broad list. The care point is local relevance, because a creator who fits the culture of a market outperforms a bigger account with a scattered audience.
We have one global budget and it keeps getting spent in whichever market has the cheapest creators rather than where we need sales. Can I use an influencer marketing platform for global campaigns?