Shortlisting on past performance is reasonable, read with care. Prior brand work shows whether a creator's audience responds to sponsored content rather than only organic posts. You mostly see the results a creator chooses to show, though, which means weighing it alongside current engagement and audience quality rather than on its own.
Whether past campaign results are a fair basis for shortlisting creators.
Past performance earns a place on the shortlist, provided you read it honestly. A creator whose sponsored posts held up against their organic ones has an audience that tolerates promotion, which is a real positive. The catch is visibility, since you tend to see the campaigns a creator is proud of rather than the ones that flopped. Weigh it beside current engagement and audience authenticity rather than treating a past win as a guarantee. Audiences and algorithms shift, which means a strong result last year may not repeat. Flinque grounds the read with current audience data and a fake-follower score per creator, which keeps a shortlist based on today's reality. Start a vetted search free at /find-influencers/.