Can I customise the workflow for my campaign needs?
Quick answer
Workflow flexibility varies by tool. Good ones let you adapt stages like discovery, outreach, approval and reporting to how your team works rather than forcing one rigid path. Decide your process first, then check a tool bends to it, because fighting a fixed workflow costs more time than it saves.
Every tool we trial wants us to work its way and our process has grown around the last three tools we used. Can I customise the workflow for my campaign needs?