Most analytics tools let you choose the metrics you follow. The more useful discipline is picking a few that map to your goal rather than tracking everything, since a crowded dashboard hides the signal. Decide what success means first, then follow the two or three numbers that actually show it.
Whether you can choose which metrics to follow rather than being handed a fixed dashboard.
Customising metrics is worth less than choosing the right ones. It is easy to track dozens of numbers and still miss whether the campaign worked, because attention gets spread thin. Pick the outcome that matters, whether awareness, engagement quality or tracked conversions, then follow the handful of metrics tied to it. The input that shapes all of them sits earlier: the creator's audience fit and authenticity. Flinque gives you audience data and a fake-follower score per creator, which means the metrics you later track are built on a real audience rather than an inflated one. For quick metric checks, the calculators at /free-tools/ estimate engagement and rates without a login.