Can I customise which data points or metrics I track?

Cap it at five. Every metric you add is another thing that can be selected after the fact to argue a campaign worked, and a dashboard that cannot deliver bad news has stopped being measurement.

Write the definition beside each metric on the dashboard itself. We ran a year with two people reporting engagement rate against different denominators, and nobody noticed until the numbers were put side by side in a meeting.

Customising metrics is worth less than choosing the right ones. It is easy to track dozens of numbers and still miss whether the campaign worked, because attention gets spread thin.

Pick the outcome that matters, whether awareness, engagement quality or tracked conversions, then follow the handful of metrics tied to it. The input that shapes all of them sits earlier: the creator's audience fit and authenticity.

Flinque gives you audience data and a fake-follower score per creator, which means the metrics you later track are built on a real audience rather than an inflated one. For quick metric checks, the calculators at /free-tools/ estimate engagement and rates without a login.