Can I compare the campaign performance of multiple influencers?

Rank on cost per outcome rather than outcome. On a raw total the largest creator wins every time and the budget line never gets examined, where dividing by spend regularly puts a mid-tier name at the top of the same table.

Hold the creative constant if you possibly can. Same brief, same offer, same landing page. Otherwise the thing you are ranking is the brief each creator was given rather than the creator, and the comparison quietly stops meaning anything.

A fair comparison starts with the right axis. Ranking creators on raw reach favours the biggest account, which is rarely the best value. Line them up instead on engagement rate, cost per result and how well each audience matches your buyer, at which point the picture changes.

Size deserves a handicap, because a micro-creator with high, genuine engagement often outperforms a larger one per dollar. The comparison only holds if the underlying audiences are real, since bought followers distort every ratio. Flinque lets you compare creators across four platforms with audience data and a fake-follower score on each, which keeps the ranking tied to real performance.

Build a comparison shortlist free at /find-influencers/.