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Claire Dubois Asked: Aug 2026  In: Risk & compliance

Can an agency handle crisis management during a running campaign?

Quick answer

A seasoned agency should, since this is where experience earns its fee. Good ones plan for it up front with a response protocol, monitor mentions during the campaign and can pause a post, brief a creator or issue a correction quickly. Ask any agency how they have handled a live problem before you sign.

Our agency says crisis management is included and I have no idea what that actually means at nine on a Saturday evening. Can an agency handle crisis management during a running campaign?

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Ask who is on call and what their response time is, in writing, before you sign. Most agencies have never been asked and the answer you get tells you whether included means a named person with a phone or a line in a proposal.

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Freya Andersen

Influencer lead
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An agency cannot speak for your brand however good they are. They can monitor, draft and advise within minutes, but the sign-off has to sit with someone of yours who is genuinely reachable outside office hours, and that person needs naming in advance.

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Idris Diallo

Brand marketer
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Crisis handling separates a real agency from a broker. The strong ones prepare before launch: a monitoring setup, a clear chain for who decides and pre-agreed steps to pause, clarify or part ways with a creator.

During the campaign they watch sentiment and act early. A small issue caught fast rarely becomes a story. The best prevention, though, is upstream: vetting creators for audience authenticity and past behaviour lowers the odds of a blow-up in the first place.

Flinque helps you screen creators before you engage, with a fake-follower score and audience data per profile, which means fewer surprises reach the live stage.

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Flinque

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