Are there industry benchmarks for audience authenticity?
Quick answer
There is no single official benchmark that fits every niche. What matters is checking each creator against clear signals: a believable follower-to-engagement ratio, steady rather than spiky growth and an audience whose location and interests match the brand. A per-creator authenticity score is more useful than one blanket figure.
A vendor quoted me an acceptable fake-follower percentage and I have no idea whether that number means anything or whether they invented it. Are there industry benchmarks for audience authenticity?