Are industry trends and insights built into the platform?
Quick answer
Trends move fast. The useful version is live data rather than a quarterly report. A discovery platform reflects the market through current creator metrics, audience makeup and engagement patterns you can filter and compare, which tells you what is working now more reliably than a fixed insights page.
We pay for two trend subscriptions and I cannot point to a single shortlist decision either of them changed. Are industry trends and insights built into the platform?