Zorka Agency vs Pulse Advertising

Why brands stack these agencies side by side

When brands compare Zorka Agency and Pulse Advertising, they’re usually not just picking a vendor. They’re choosing a partner that can translate budget, product, and story into real influencer results.

Most marketers want clear answers about reach, creative strength, pricing, and how each partner actually runs campaigns day to day.

Influencer campaign agency choice
What each agency is known for
Zorka Agency in more detail
Pulse Advertising in more detail
How the two agencies really differ
Pricing and engagement style
Strengths and limitations
Who each agency fits best
When a self-serve platform makes more sense
FAQs
Conclusion
Disclaimer

Influencer campaign agency choice

The core question behind this influencer campaign agency choice is simple: which partner can turn creators into reliable, repeatable growth without wasting time and money?

That means looking beyond buzzwords into services, creative process, reporting, and how comfortable each group is with your specific market.

What each agency is known for

Both teams operate as full service influencer marketing agencies, not self-serve tools, but they have different reputations and angles.

Zorka Agency at a glance

Zorka Agency is often associated with performance-driven influencer work, especially for apps, games, and digital products.

They tend to lean into user acquisition, tracking installs, signups, or revenue rather than just views and likes.

Pulse Advertising at a glance

Pulse Advertising is frequently linked with premium brand campaigns, lifestyle content, and global social storytelling.

They highlight creative direction and brand image, especially for fashion, beauty, travel, and consumer brands wanting strong visuals.

Zorka Agency in more detail

To understand whether Zorka is right for you, it helps to break their work into services, campaign approach, creator network, and typical clients.

Key services you can expect

While exact offerings evolve, Zorka generally covers the full influencer process from planning through reporting.

Strategy for influencer campaigns across YouTube, TikTok, Instagram and other channels
Creator sourcing and vetting, often with a focus on ROI and audience fit
Creative concepts tied to performance goals like installs or sales
Campaign management, approvals, and coordination
Tracking links, attribution setup, and performance reporting
Sometimes paid media amplification on top of creator content

How Zorka tends to run campaigns

Zorka’s work is often framed like performance marketing with influencers instead of just brand storytelling.

Expect conversations about conversion events, funnel impact, and which creators actually move numbers, not just views.

Planning and creator scouting

Zorka will usually dig into your funnel first: are you driving app installs, subscriptions, or ecommerce sales?

Then they shortlist creators whose audiences match those goals, not just those with the biggest follower counts.

Creative angle and content formats

The creative direction is usually built around clear calls to action, tracking links, and content that feels native to the platform.

You might see integrations like gameplay videos, app walkthroughs, or “how I use this tool” style clips.

Creator relationships and network style

Zorka typically works with a wide mix of creators, from mid-tier to large, particularly in gaming, tech, and mobile-first niches.

Instead of only repping a closed roster, they often pull from a broader network to match your performance targets.

Typical client fit for Zorka

Certain brand types tend to see the most value.

Mobile apps and games focused on installs and in-app purchases
Digital services like VPNs, fintech, SaaS, and productivity tools
Ecommerce brands comfortable tying creator spend to revenue
Companies that care more about cost per action than award-winning visuals

Pulse Advertising in more detail

Pulse leans into social storytelling and polished creator content, often for global consumer and lifestyle brands.

Core services usually offered

Like most full service influencer partners, Pulse generally covers the end-to-end process.

Influencer and social strategy shaped around brand positioning
Global creator sourcing and contract negotiation
Creative direction, moodboards, and campaign concepts
Campaign management across multiple markets and languages
On-platform and off-platform reporting with brand lift style metrics
Often integration with broader social media and content plans

How Pulse typically runs campaigns

Pulse tends to emphasize look, feel, and narrative, making sure influencers embody the brand world you’re building.

There is attention to aesthetics, storytelling arcs, and consistent brand cues across creators.

Planning and creative direction

You can usually expect in-depth ideation, references, and structured briefs that ensure content matches brand tone.

This style works well when you care about how your brand appears in social feeds as much as direct response.

Content styles and platforms

Pulse often operates strongly on Instagram and TikTok, plus YouTube for longer form stories and vlogs.

Content might include travel narratives, beauty routines, fashion styling, or premium lifestyle moments.

Creator relationships and brand match

Pulse typically collaborates with lifestyle, fashion, travel, and pop culture creators across multiple countries.

Rather than only chasing numbers, they aim for creators whose personal brand mirrors the client’s values and style.

Typical client fit for Pulse

Pulse is often a good match for more visual and lifestyle focused brands.

Fashion, beauty, and skincare brands seeking aspirational storytelling
Travel, hospitality, and tourism boards wanting destination content
Consumer brands that care deeply about image and premium perception
Global companies needing coordination across different countries

How the two agencies really differ

The choice rarely comes down to which agency is “better” overall; it’s usually about fit for your goals and brand personality.

Performance focus versus brand storytelling

Zorka generally speaks the language of performance marketing and measurable results.

Pulse often leans toward brand building, mood, and long term social presence.

Many brands actually want both, but one side usually matters more at a given stage of growth.

Client types and market focus

Zorka tends to shine for app-first businesses, digital services, and data-driven ecommerce players.

Pulse typically suits lifestyle, luxury, and global consumer brands where perception and storytelling drive value.

Scale and creative feel

Both can handle sizable campaigns, but the creative output may feel different in your feed.

Expect Zorka content to feel more direct, utility-driven, and conversion-focused.

Pulse content is often more cinematic or editorial, designed to blend into premium lifestyle content.

Reporting and success metrics

Zorka usually leans hard into installs, signups, revenue, and cost-based metrics.

Pulse often highlights reach, engagement, sentiment, and brand lift metrics alongside sales where trackable.

The right choice depends on whether you’re reporting success to a growth team or a brand leadership group.

Pricing and engagement style

Neither agency publishes simple price tables, because costs depend heavily on scope, creators, and geography.

But the structure of how you pay is fairly predictable across the influencer agency world.

How pricing usually works

Expect a mix of agency fees plus creator costs, shaped around campaign size and complexity.

Custom quotes based on your goals, number of creators, and content formats
Influencer fees, which rise with audience size and exclusivity
Agency management or strategy fees for running the campaign
Optional paid amplification budget for boosting posts or whitelisting
Longer retainers if you want always-on influencer programs

Engagement styles you might see

You’ll usually interact with a dedicated account team that includes strategy, creator management, and reporting.

Shorter, campaign-based projects are common for launches, while retainers support ongoing creator programs.

What affects total cost the most

The biggest cost swings usually come from creator selection and content rights.

Top tier influencers and celebrities can dramatically raise budgets
Global, multi-market campaigns require more coordination and local fees
Usage rights for ads, TV, or long term usage increase costs
Tight timelines or heavy content production needs may add surcharges

Strengths and limitations

Every agency choice has tradeoffs, and being clear on these early saves time and negotiation later.

Where Zorka tends to stand out

Strong comfort with performance goals and direct response metrics
Experience with apps, gaming, and digital products
Ability to connect influencer work to installs, signups, or purchases
Useful if you report to growth or user acquisition teams

Where Zorka may feel less ideal

Brands wanting heavily art-directed, fashion-style content may find the tone less polished
Luxury or heritage brands might prefer partners known for image-driven work
Offline, experiential storytelling can be less central compared to digital outcomes

Where Pulse tends to shine

Premium visuals and strong lifestyle storytelling
International and multi-market coordination for global brands
Alignment with fashion, beauty, travel, and aspirational categories
Helpful when brand perception and long term equity are key

Where Pulse may feel less ideal

Brands obsessed with tight performance metrics may want deeper attribution focus
Early stage apps or tools may find premium creative overkill
Budgets can climb quickly with high-end creators and large markets

Many marketers quietly worry that influencer partners look great on social but don’t move hard numbers. That concern shapes what questions you should ask each agency during early calls.

Who each agency fits best

Thinking about who you are as a brand is usually the fastest way to decide which direction to lean.

When Zorka is likely a strong fit

You’re a mobile app, game, or digital tool chasing installs or signups
Your leadership wants clear performance reporting, not just impressions
You’re already running paid acquisition and want creators to plug into that mix
You’re comfortable testing many mid-tier creators to find what works

When Pulse is likely a strong fit

You’re a fashion, beauty, travel, or lifestyle brand
You care deeply about aesthetics, brand story, and consistent imagery
You need social presence across multiple countries and languages
You measure success partly through sentiment, engagement, and brand lift

Situations where either could work

For crossover brands, both partners might be workable options.

Mid-market ecommerce brands wanting both performance and branding
New consumer apps that also care about lifestyle positioning
Brands exploring creators for the first time and wanting guidance

When a self-serve platform makes more sense

Full service agencies are powerful, but not always necessary, especially for smaller teams or budgets.

Why some brands look at platforms like Flinque

Tools such as Flinque offer a different route: instead of a done-for-you team, they give you software to find creators and manage campaigns yourself.

This can lower ongoing agency retainers and give you more hands-on control over relationships.

When a platform-first approach fits

You have an in-house marketer who can own influencer programs
Your budget is not large enough for full agency retainers
You prefer direct relationships with creators you can reuse over time
You’re comfortable learning a platform and building playbooks internally

When you’re better off with an agency

If you’re short on time, lack campaign experience, or need complex creative and global coordination, an agency will likely be more effective than software alone.

Some brands even combine both: a platform for smaller collaborations and an agency for big hero moments.

FAQs

How should I choose between these two influencer agencies?

Start with your main goal. If performance metrics and direct response are critical, lean toward performance-focused partners. If you prioritize brand image, aesthetics, and global storytelling, look at agencies known for lifestyle and premium creative work.

Can I work with both agencies at the same time?

Yes, some brands split responsibilities by region, product line, or objective. Just be clear about roles, territories, and brand guidelines, so creators aren’t confused and efforts don’t overlap or compete.

Do these agencies only work with big brands?

Not necessarily. While they often highlight well-known names, many agencies also take on growth-stage companies if budgets and goals align. The key is being honest about your budget range and expectations from the start.

How long does it take to see results from influencer campaigns?

Awareness metrics can move quickly, sometimes within days of launch. Clear performance outcomes like sales, installs, or subscriptions usually emerge over several weeks as data accumulates across multiple creators and waves of content.

Should I start with a test campaign or a long-term retainer?

Most brands start with a scoped test to prove fit, alignment, and baseline performance. If that goes well, a longer retainer lets the agency build deeper creator relationships and refine what works over time.

Conclusion

The right partner depends on how you define success, how visual your brand is, and how closely you need influencer spend tied to hard metrics.

If you’re a performance-heavy brand, look for deep comfort with data and conversions. If image and storytelling matter most, lean toward partners known for premium visual work.

Be direct in early calls: share your goals, budget range, and internal reporting needs. The best-fit agency will respond with clear, realistic paths instead of vague promises.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.