Zorka Agency vs MoreInfluence

Why brands weigh up global influencer partners

When you start looking at influencer marketing partners, big names quickly pop up. Two that often surface together are Zorka Agency and MoreInfluence, both working with brands that want serious growth from creators.

Most marketers are not just asking “Who is better?” but “Who fits our stage, budget, and way of working?” You want clarity on strategy, execution, reporting, and how deeply each team gets involved in your brand.

This is where understanding global influencer agency options becomes practical. It’s less about hype and more about which partner can turn your budget into repeatable results, not one-off wins.

What each agency is known for
Inside Zorka Agency
Inside MoreInfluence
How the two agencies differ
Pricing and how engagements work
Strengths and limitations
Who each agency fits best
When a platform like Flinque makes sense
FAQs
Conclusion: making the final call
Disclaimer

What each agency is known for

Zorka is widely recognized for performance-driven influencer campaigns, especially in mobile apps, gaming, and digital products. They lean heavily into user acquisition, attribution, and measurable outcomes across markets.

MoreInfluence is known as a US-based, full-service influencer partner with a focus on brand storytelling, content quality, and long-term creator relationships across consumer and lifestyle categories.

Both run end-to-end campaigns, but they tend to attract slightly different clients. One often appeals to growth-stage tech and app brands; the other frequently works with consumer, lifestyle, and e‑commerce marketers seeking brand lift and sales.

Inside Zorka Agency

Zorka positions itself as a performance-oriented digital marketing and influencer partner. Their work usually centers on driving installs, registrations, leads, or purchases rather than just reach.

Core services and channels

They typically cover a mix of paid and organic creator work. Beyond influencers, they often support user acquisition through other digital channels.

Influencer campaigns on YouTube, TikTok, Instagram, Twitch, and more
Focus on app installs, signups, and in‑app purchases
Creative strategy, scripting, and content guidelines
Media buying and performance marketing services in some cases
Campaign analytics and reporting tied to clear KPIs

How Zorka tends to run campaigns

Zorka usually starts by clarifying your main metric. That might be cost per install, cost per acquisition, or a specific revenue goal. From there, they map creators and formats to those numbers.

They often test different creators, creative angles, and regions, then double down on what works. You can expect ongoing optimization between launches or waves of content.

For mobile titles, game launches, and similar products, campaigns may be built around clear funnels, like impressions to clicks to installs to paying users.

Creator relationships and talent style

Their network often leans toward creators who are used to performance deals or clear calls to action. Think gaming YouTubers, streamers, app reviewers, and niche educators.

They still work with lifestyle and entertainment creators, but the emphasis is usually on measurable actions. That can attract influencers comfortable promoting performance-based offers.

Typical Zorka client profile

From public case studies and positioning, common fits tend to include:

Mobile games and app developers wanting predictable user growth
Web and SaaS products with clear signup flows
Global or multi‑country launches needing scale
Brands comfortable with heavy tracking and attribution

They usually make the most sense if you already track performance across channels and want creators to plug into that picture.

Inside MoreInfluence

MoreInfluence is positioned around building brand stories with influencers, particularly for US and consumer‑focused brands. While results still matter, the tone is less “pure performance” and more about balanced growth.

Core services and focus areas

They emphasize full-service support from strategy to reporting. Their work typically spans several content formats and social channels.

Influencer strategy and creative planning
Talent discovery, vetting, and outreach
Contracting, compliance, and brand safety checks
Content reviews, approvals, and campaign logistics
Measurement around reach, engagement, and sales impact

How MoreInfluence tends to run campaigns

Campaigns often start with audience and brand positioning. They look at who you want to reach, what story you want told, and how creators can express that honestly.

You might see a mix of hero creators for big awareness and multiple smaller creators for depth. They commonly structure work in phases: seeding, launch, amplification, then reporting with learnings.

Brand fit and content style are usually prioritized, ensuring influencers sound natural, not scripted. That suits brands that care about tone and visual quality as much as clicks.

Creator relationships and categories

MoreInfluence often highlights strong, long‑term creator ties. Their talent base frequently spans categories like beauty, fitness, parenting, food, home, and lifestyle.

They may also recruit niche creators for B2B or specialized brands, but their sweet spot is everyday consumer audiences. Collaborations often favor authentic storytelling and product integration.

Typical MoreInfluence client profile

Based on positioning and typical case examples, strong fits include:

Consumer brands in beauty, fashion, wellness, or food
E‑commerce companies aiming to boost social proof and sales
US or North American brands wanting strong local creator ties
Marketers seeking content that can be reused in paid ads

This direction suits teams that want influencers to deepen the brand story, not just push short‑term offers.

How the two agencies differ

Even though both are full-service influencer partners, the feel of working with each can be quite different. Think of them as leaning toward two sides of the same spectrum.

Mindset: performance versus storytelling

Zorka often leads with hard metrics, like installs or CPA. Campaigns may be built around aggressive testing, scaling winners, and optimizing costs at volume.

MoreInfluence tends to start with narrative, positioning, and longer-term relationships. They still track performance, but they often value brand lift, sentiment, and content quality alongside direct response.

Geography and audience reach

Zorka usually highlights global and multi‑region campaigns, including Europe, North America, and emerging markets. That suits mobile or digital products available in many countries.

MoreInfluence often emphasizes US coverage and North American audiences. That resonates with brands selling primarily in those markets or wanting localized, culturally aligned content.

Client experience and communication style

With Zorka, you can expect conversations to revolve around metrics, tests, cohorts, and scaling decisions. Reports often feel like performance marketing dashboards.

MoreInfluence interactions may feel more like working with a creative and strategy partner. You often spend more time on brand voice, creator fit, and content ideas alongside numbers.

Neither approach is “better.” The right choice depends on whether your internal team is more performance led or brand led.

Pricing and how engagements work

Because both are service-based, pricing rarely follows a public, fixed menu. Costs depend on scope, markets, and the level of support you need.

How agencies typically structure fees

Most influencer agencies charge through some mix of management fees and creator budgets. Zorka and MoreInfluence are no exception here.

Strategy and management fees for planning and running campaigns
Influencer fees, paid directly or via the agency
Creative and production costs, if additional content is created
Possible retainers for ongoing, always‑on work

What drives the final budget

Budgets can vary widely. A few factors usually have the biggest impact on your final quote.

Number of creators and their follower sizes
Target markets and languages
Number of posts, stories, or videos per creator
Need for paid amplification or whitelisting
Complexity of tracking, reporting, and compliance

Performance-heavy campaigns might allocate more to testing and optimization, while brand-heavy campaigns might invest more in hero content and long-term deals.

Strengths and limitations

Both agencies can deliver strong results, but each has areas where they shine and places where they may not be ideal.

Where Zorka tends to shine

Clear performance goals like installs, signups, or in‑app revenue
Global or multi‑country campaigns for digital products
Gaming, apps, and tech categories that demand strong tracking
Brands comfortable with data-heavy reports and experiments

A common concern is whether a performance focus might make content feel too “salesy” for some audiences.

Where Zorka may feel less ideal

Brands seeking purely image-based or prestige collaborations
Projects where measurement is loose or not clearly defined
Very small budgets that can’t support testing across many creators

Where MoreInfluence tends to shine

Consumer brands needing strong storytelling and lifestyle content
US‑focused campaigns with local cultural insight
Marketers who want high-touch support and careful brand control
Long-term creator partnerships that grow over several waves

Many marketers appreciate the balance of brand and sales, especially when content can be repurposed into ads and organic channels.

Where MoreInfluence may feel less ideal

Hyper‑performance goals with strict CPA or ROAS targets
Very niche B2B or technical audiences with limited creator pools
Brands needing aggressive multi‑region scaling right away

Who each agency fits best

Instead of chasing whichever name is louder, it helps to map each agency to your situation. Think about your product, goals, and in‑house strengths.

Best fits for Zorka

Mobile app or game teams aiming for rapid user growth
Digital services and SaaS startups focused on signups or trials
Brands comfortable with heavy analytics and optimization
Companies planning to run in multiple regions or languages

If your leadership team already thinks in CAC, LTV, and cohorts, a performance‑leaning agency will likely feel natural.

Best fits for MoreInfluence

Consumer brands in beauty, fashion, health, or food
Retailers and DTC brands seeking awareness plus sales
Marketing teams that care deeply about voice and visuals
US or North American brands wanting strong local presence

If your main question is “How will this look and feel for our customers?” then a brand-first partner will likely suit you better.

When a platform like Flinque makes sense

Not every team wants or needs a full-service agency. Some brands prefer more control with software-based support instead of agency retainers.

Flinque is one example of a platform-focused alternative. Instead of running everything for you, it provides tools for influencer discovery, outreach, and campaign management.

This can make sense when:

You have in‑house marketers who understand creator work
You want to test influencer marketing at smaller budgets
You prefer direct relationships with creators
You value flexibility over long agency contracts

Agencies are powerful when you need heavy lifting, but platforms can be more efficient when you want to learn quickly and stay hands‑on.

FAQs

How do I choose between these two agencies?

Start with your main goal. If you prioritize measurable installs or signups across many markets, a performance‑led team may fit better. If you want strong storytelling, lifestyle content, and US coverage, a brand‑focused partner is often the better match.

Do these agencies only work with big brands?

Not necessarily. They often work with growth-stage companies as well as larger brands. The key factor is usually budget and scope. If you can support multiple creators and proper tracking, you’re more likely to be a strong fit.

Can I run one-time campaigns, or do they require retainers?

Both can usually support one‑off projects, especially for launches or seasonal pushes. Many brands, however, move to retainers over time to maintain always‑on influencer activity and long‑term creator relationships.

What internal resources do I need to work with an agency?

You’ll want at least one internal owner for approvals, product knowledge, and coordination. Even with full-service execution, someone needs to share brand guidelines, answer questions, and review content before it goes live.

Are influencer agencies better than doing everything in‑house?

It depends on your stage and priorities. Agencies bring speed, relationships, and experience, while in‑house teams offer control and lower long‑term costs. Many brands use a mix of both, sometimes supported by platforms like Flinque.

Conclusion: making the final call

Choosing between these two influencer partners comes down to priorities. One leans harder into performance metrics and global scaling. The other leans into storytelling, creator relationships, and US consumer reach.

Clarify your non‑negotiables before you speak with sales teams. Decide how much you care about installs versus brand lift, which markets matter most, and how involved you want to be day to day.

Then request case studies that match your category and goals. Pay attention to process, communication, and how they talk about creators. The right partner should feel like an extension of your own marketing team, not just a vendor.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.