Zorka Agency vs IMA

Why brands look at these two agencies

Many brands exploring global influencer campaigns eventually narrow their search to a few specialist partners and want clear, practical differences. You might be doing the same with Zorka Agency and IMA and wondering which route fits your goals, budget, and team capacity.

This overview focuses on how each partner works day to day, what they are known for, and how they handle creators, reporting, and brand needs.

Table of Contents

• Influencer campaign agencies overview
• What each agency is known for
• Inside Zorka Agency for brands
• Inside IMA for brands
• How their approaches really differ
• Pricing approach and how work is billed
• Strengths and limitations on both sides
• Who each agency is best for
• When a platform alternative makes more sense
• FAQs
• Conclusion
• Disclaimer

Influencer campaign agencies overview

The primary topic here is global influencer marketing agencies. Both companies operate as full service partners helping brands work with social creators across markets and channels like Instagram, TikTok, and YouTube.

Instead of giving you a surface level summary, this breakdown focuses on real buyer questions: what they actually do, how involved you must be, and where each one fits best.

What each agency is known for

Before diving into details, it helps to understand the broad reputations each agency has built in the market. This often matters more than a long list of services.

Zorka Agency in simple terms

Zorka Agency is generally associated with performance driven influencer work, especially for apps, gaming, and digital products. Many marketers notice them in contexts where installs, registrations, or measurable growth are key goals.

They are also often linked to paid user acquisition, media buying around creator content, and campaigns that blend branding with clear performance targets.

IMA in simple terms

IMA, sometimes called Influencer Marketing Agency, is widely recognised for brand led storytelling and large digital campaigns. It is often connected with fashion, lifestyle, beauty, and consumer brands that want polished content and global awareness.

Their work is frequently highlighted in connection with premium brands, high end visuals, and longer term brand building.

Inside Zorka Agency for brands

When marketers first speak with Zorka, they are usually exploring growth focused campaigns or want better tracking from influencer spend. Understanding what they actually do behind the scenes helps set expectations.

Services and campaign types

Zorka tends to focus on campaigns where there is a clear measurable outcome, such as app installs, leads, or conversions. For that reason, they may lean toward verticals like mobile apps, gaming, fintech, and tech products.

Common services often include:

• Influencer scouting and recruitment across YouTube, TikTok, Instagram, and other channels
• Creative concepts tied closely to performance goals
• Tracking setup with links, promo codes, and analytics tools
• Media buying and amplification of creator content
• Campaign optimisation based on data and testing

They tend to build campaigns that can scale across many creators, especially in performance driven verticals.

Approach to working with creators

Zorka often approaches creators with a clear brief focused on conversions or specific actions. This might include talking points, calls to action, and tracking links built into the content.

Creators are typically chosen based on audience fit, regional reach, and historical performance rather than just follower counts or aesthetics.

Client involvement and process

For most brands, Zorka offers a managed approach. You outline goals, target markets, and budget, and their team handles creator outreach, briefings, and coordination.

Expect structured reporting, frequent performance updates, and a clear focus on metrics like cost per result, return on spend, and channel level performance.

Typical client fit

Brands that tend to work well with Zorka usually share a few traits:

• Digital products or services with measurable user actions
• Comfort with testing many creators and formats
• Interest in combining influencer work with paid user acquisition
• Teams that value detailed data and regular optimisation

If you view influencer marketing as a growth engine rather than just a branding channel, this style may align with your expectations.

Inside IMA for brands

IMA usually attracts marketers focused on brand positioning, storytelling, and recognition in visually driven categories. Their work often extends beyond single creator posts.

Services and campaign types

IMA tends to design broader brand experiences that use creators as core storytellers. Their projects often show up in fashion, luxury, lifestyle, travel, and premium consumer goods.

Typical services can include:

• Strategy and positioning for creator led storytelling
• Influencer selection with strong aesthetic or brand fit
• Content production and creative direction
• Global campaign coordination across markets
• Reporting on reach, engagement, and brand impact

While performance matters, the emphasis is often on how the brand looks, feels, and is talked about online.

Approach to working with creators

IMA usually prioritises strong creative alignment, so creators may get more space to keep their style while fitting within brand guidelines. Visual quality and storytelling are often central.

This can lead to content that feels more organic and aspirational, especially for lifestyle or design focused brands.

Client involvement and process

Brands often work with IMA on multi month or multi market initiatives rather than short one off projects. Planning, creative concepts, and content calendars can be more extensive.

Expect collaboration with your internal brand or creative teams, consistent check ins, and detailed deliverable planning, including content usage rights and repurposing.

Typical client fit

IMA tends to suit brands that prioritise image and narrative, such as:

• Fashion, beauty, and lifestyle companies
• Travel and hospitality brands seeking visual storytelling
• Premium and luxury consumer products
• Brands launching in new markets seeking awareness

If your biggest priority is how your brand is experienced and perceived, this style may be more appealing than strictly performance focused setups.

How their approaches really differ

On paper both are full service influencer agencies, but your experience as a client can feel very different. The differences show up in mindset, creative style, and measurement.

Mindset and goals

Zorka often frames creator work around performance metrics like installs, signups, or sales. Their conversations quickly turn to tracking, funnels, and optimisation.

IMA usually anchors discussions in brand story, positioning, and long term perception, with performance as an important but secondary layer.

Creative style and content output

With Zorka, creatives may feature strong calls to action, clear offers, and direct paths to conversion. Think gameplay showcases, app demos, or feature walkthroughs.

With IMA, you are more likely to see stylised shoots, editorial style content, and coordinated narratives across multiple creators that emphasise mood and lifestyle.

Scale and markets

Both agencies run international campaigns, but their typical focus areas can differ. Zorka is often visible in global app and gaming ecosystems, including emerging markets.

IMA is frequently associated with European and worldwide lifestyle brands seeking consistent, high end visuals in key fashion and culture hubs.

Client experience

If you are performance driven, progress reports from Zorka may feel more like growth dashboards, with heavy attention on numbers and tests.

Reports from IMA may lean more heavily into content recaps, social buzz, and examples of how your brand story is spreading through creator communities.

Pricing approach and how work is billed

Neither agency uses simple, public packages in the way a software platform would. Instead, fees are usually based on custom scopes and campaign needs.

Typical pricing structure

In both cases, your costs are usually split into two buckets: creator fees and agency fees. Creator fees cover payments to influencers, usage rights, and possibly production costs.

Agency fees typically include strategy, management, reporting, creative support, and coordination with your internal teams.

Engagement styles you can expect

Zorka may work on project based campaigns tied to clear performance goals or ongoing retainers where they handle continuous creator outreach and optimisation.

IMA often structures engagements as multi month projects or retainers, especially when running global or seasonal brand initiatives.

What influences total cost

Your total investment with either agency is driven by several factors:

• Number of creators and their follower size or influence level
• Markets and languages involved
• Content formats, such as short video, long form, or photo shoots
• Production complexity and content rights
• Depth of strategy, research, and reporting needed

Because of this, most brands receive a tailored quote after sharing budget ranges, goals, and timelines.

Strengths and limitations on both sides

Every agency, even highly regarded ones, has areas where they excel and areas that may not fit every brand. Knowing these up front helps you choose faster.

Where Zorka tends to shine

• Performance focused brands wanting measurable outcomes from creators
• App, gaming, and digital product companies comfortable with constant testing
• Marketers who want close alignment between creator content and paid user acquisition
• Teams that like frequent optimisation and granular reporting

A common concern is whether highly performance driven content might feel too promotional for some audiences.

Potential limitations for Zorka

• Might not be the best fit if your only goal is long term brand image without strong performance targets
• Creative may lean more direct response than art driven in some verticals
• Works best with brands that can handle frequent testing and iteration

Where IMA typically excels

• Premium and lifestyle brands needing polished, on brand storytelling
• Multi market campaigns with unified creative direction
• Long term partnerships where brand equity is the main focus
• Visually driven industries like fashion, beauty, and travel

Some brands quietly worry whether heavy focus on aesthetics will deliver enough trackable sales impact.

Potential limitations for IMA

• May feel less aligned if your main KPI is short term performance metrics
• Processes and creative standards can require more planning time
• Typically suits brands with significant investment in branding and visuals

Who each agency is best for

Bringing this together, it helps to think in terms of brand type, goals, and internal resources. Both agencies can be strong partners, but for different reasons.

Best fit situations for Zorka

• Mobile app companies seeking installs in multiple regions
• Gaming publishers aiming for launches supported by creators and paid media
• Fintech or tech products needing measurable user growth
• Brands already running performance marketing who want creator campaigns integrated

Choose them if your team values efficiency, testing, and tight alignment between creator activity and performance metrics.

Best fit situations for IMA

• Fashion, beauty, and lifestyle brands seeking high end storytelling
• Premium or luxury companies that care deeply about visual details
• Brands entering new markets that want strong awareness and buzz
• Marketing teams that plan seasonal or global launches well in advance

Choose them if your main goal is how your brand is perceived and talked about in culture, not just immediate conversions.

When a platform alternative makes more sense

Not every brand needs a full service agency to manage creator work. Some teams prefer to stay hands on and keep more control while saving on management fees.

Why some brands look at platforms like Flinque

Tools such as Flinque offer a middle path for companies that want to manage influencer discovery and campaigns internally. Instead of paying a full agency retainer, you use software to search creators, manage outreach, and track results.

This setup can make sense when you have an in house marketing team willing to handle creator relationships but still want structured workflows and analytics.

When a platform may fit better than an agency

• Your budget is limited, but you are ready to invest time and internal effort.
• You want to test influencer marketing before committing to a managed partnership.
• Your team prefers direct relationships with creators.
• You need flexibility to pause or change campaigns quickly without contract constraints.

Agencies like Zorka Agency vs IMA can still be useful later, once you outgrow internal capacity or want more complex creative direction.

FAQs

How do I decide which agency to contact first?

Start by ranking your top goal: brand image or measurable growth. If your priority is visual storytelling and perception, lean toward IMA. If you are focused on installs, signups, or trackable sales, Zorka may be the better first conversation.

Can either agency handle both branding and performance goals?

Yes, both can blend branding and performance, but each has a natural strength. Zorka leans performance first with brand wrapped around that, while IMA leans brand first with performance layered in. Clarify your main KPI early in discussions.

Do I need a big budget to work with these agencies?

Both typically work with brands willing to invest meaningful budgets, especially for multi market campaigns. However, minimums vary. It is best to approach them with a realistic range and ask for guidance on what is achievable.

How long does it take to launch a campaign?

Timelines depend on scope, but you should plan several weeks for planning, creator selection, approvals, and content production. More complex, global campaigns or highly produced content can require longer lead times, especially in peak seasons.

Should I try a platform before hiring an agency?

If your budget is tight or you want to learn how influencer marketing works from the inside, starting with a platform can help. Once you understand the basics and your capacity limits, you can better judge whether a full service partner is worth it.

Conclusion

Choosing between these agencies is less about which one is “better” and more about whether their natural strengths match your current goals, budget, and internal resources.

If you are a digital product or app business chasing growth and measurable outcomes, a performance leaning partner like Zorka may suit you. If you are a lifestyle or premium brand focused on image and storytelling, IMA’s approach might feel more aligned.

For teams with limited budget but strong in house capacity, exploring a platform like Flinque can give you more control and flexibility before committing to external retainers.

Define your main outcome, your preferred working style, and how hands on you want to be. With that clarity, initial talks with either partner will quickly reveal which route feels right for your brand.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.