Zorka Agency vs Hypertly

Why brands look at global influencer marketing agencies

When brands start comparing Zorka Agency and Hypertly, they are usually trying to find an influencer partner that fits their goals, budget, and internal resources. Both focus on connecting brands with creators, but the way they work and who they suit can feel very different.

You might be asking yourself whether you need a global, multi-channel campaign, or something leaner and more focused. You may also be weighing how much you want to outsource versus what your team can handle in‑house.

This is where understanding each agency’s strengths, style, and typical client fit becomes crucial. It helps you avoid mismatched expectations, unclear pricing, and campaigns that do not match your brand stage or region.

Table of Contents

• What these influencer agencies are known for
• Zorka Agency at a glance
• Hypertly at a glance
• How the two agencies really differ
• Pricing approach and engagement style
• Strengths and limitations of each option
• Who each agency is best suited for
• When a platform alternative makes more sense
• FAQs
• Conclusion: choosing your influencer partner
• Disclaimer

What these influencer agencies are known for

The primary keyword we are focusing on here is global influencer marketing services. Both agencies sit in that space, but with different flavors and strengths that appeal to different kinds of brands.

Zorka is generally seen as a performance focused shop with deep roots in mobile apps, gaming, and user acquisition. They combine creative storytelling with measurable growth, especially on YouTube, TikTok, and other video heavy channels.

Hypertly tends to be recognized for social media campaigns that lean into brand storytelling, community building, and lifestyle positioning. They are often associated with Instagram, TikTok, and creator led content that feels native to each platform.

Both firms structure work as full service campaigns rather than software access. You pay for strategy, execution, relationships, and creative, not simply for a login or subscription.

Zorka Agency at a glance

This agency positions itself as a growth partner that blends influencer outreach with media buying and creative testing. It is especially familiar to brands in mobile gaming, fintech, and direct response focused industries.

Core services and campaign types

Zorka typically covers the entire campaign lifecycle, from planning to reporting. Engagements are built around performance, creative variation, and scaling what works across channels.

• Influencer discovery and vetting across YouTube, TikTok, Instagram, and more
• Creative concepts, scripts, and content guidelines for creators
• User acquisition and performance campaigns for apps and games
• Paid amplification and whitelisting to extend creator content
• Tracking, event setup, and reporting focused on measurable outcomes

Approach to campaigns

Their work often starts with defining concrete performance goals such as installs, signups, or revenue. Creators are then selected and briefed to hit those targets while staying true to their style.

You can expect heavy testing of formats, messages, and hooks. Zorka typically uses structured experiments, then doubles down on top performers to scale results across larger creator groups.

Campaigns usually combine organic creator posts with paid media, retargeting, and other acquisition channels. The goal is to treat influencer content as part of a broader growth funnel, not a one off awareness push.

Creator relationships and talent pool

Because of its performance focus, this agency often works with creators who are comfortable integrating clear calls to action. Think long form explainers on YouTube and direct but entertaining TikTok videos.

They appear to maintain relationships with a wide range of mid tier and large creators in gaming, tech, mobile tools, and finance. Nano creators may be used, but usually within structured tests or supporting waves.

Typical client fit

Zorka tends to appeal to brands that treat influencer work as a measurable growth channel. If your team is already tracking lifetime value, funnels, and cohorts, this mindset likely feels familiar.

• Mobile apps and games seeking user acquisition at scale
• Fintech and crypto brands looking for measurable signups
• Direct to consumer products with clear performance goals
• Marketers ready to invest in testing creative angles and formats

Hypertly at a glance

Hypertly positions itself more around brand building, social storytelling, and community driven campaigns. It tends to focus on lifestyle, beauty, fashion, and consumer products that benefit from visual narratives.

Core services and campaign types

While still full service, Hypertly’s work leans into aesthetic content and on platform storytelling. It is often about shaping how your brand feels across creator feeds.

• Influencer sourcing and outreach for Instagram and TikTok
• Creative direction, mood boards, and brand story development
• Product seeding, gifting, and creator sampling programs
• Branded content production and short form video ideation
• Reporting centered on reach, engagement, and brand lift indicators

Approach to campaigns

Campaigns typically begin with clarifying your brand voice, visual style, and key messages. Hypertly then matches you with creators whose aesthetics and audience match your desired image.

Output may include curated grids, themed hashtag campaigns, and multi creator storytelling arcs. They often aim to make creator content feel native and less like direct advertising.

Performance matters, but the emphasis is frequently on brand equity, recognition, and community. This style suits products where emotional connection and aspiration drive purchase.

Creator relationships and talent pool

This team often works with lifestyle, fashion, and beauty creators who have strong visual identities. Their networks tend to include many mid sized and micro creators who drive high engagement within niche audiences.

Hypertly may prioritize creators who already share similar values or aesthetics to your brand. That way, sponsored content looks like a natural extension of what followers already love.

Typical client fit

Hypertly is often a stronger fit for brands where visual storytelling, identity, and community matter more than strict acquisition costs. That includes brands willing to play a longer game.

• Beauty and skincare companies building long term loyalty
• Fashion and accessories brands focused on visual impact
• Food, beverage, and lifestyle labels seeking cultural relevance
• Emerging consumer brands wanting to shape how they are perceived

How the two agencies really differ

Both teams handle end to end influencer work, but their center of gravity differs. One is performance heavy and often leans into data and measurable growth. The other leans more into brand, community, and long term sentiment.

In practical terms, this changes everything from brief writing to reporting. You will see different metrics emphasized, and creators may be chosen for different reasons, even within the same niche.

It also affects how much experimentation you should expect. With a performance driven partner, you might see more rapid testing of creative angles. With a brand led partner, there may be more emphasis on cohesion and long running narratives.

The scale can feel different too. Performance oriented campaigns can quickly involve large batches of creators once winning messages are found. Brand focused work might intentionally stay smaller to keep content tight and consistent.

Pricing approach and engagement style

Neither agency sells simple software licenses. Instead, costs reflect their time, strategy, and creator payments. Most brands receive custom quotes based on goals, scope, and geography.

You will typically see a mix of influencer fees, agency management costs, and sometimes paid media budgets. Contracts may be set up as one off project fees or ongoing retainers for brands running campaigns year round.

Factors that usually influence pricing include your target markets, number of creators, content formats, and whether you need additional services such as creative production or advanced tracking setups.

Performance oriented work can sometimes justify higher upfront investment if the projected return is strong. Brand first campaigns may lean on longer timelines and recurring engagements to build compounding impact.

Strengths and limitations of each option

Every agency comes with trade offs. Knowing them upfront will help you decide if expectations align with what you actually need this year.

Where the performance focused route shines

• Clear goals and measurable results such as installs or signups
• Structured testing frameworks to refine messages and creatives
• Ability to scale quickly once winning angles are found
• Comfort working closely with your analytics and growth teams

A common concern is whether a strong performance focus might make content feel too “ad like” and less authentic to followers.

The limitation here is that some highly aesthetic or prestige brands may feel this style does not match their long term image. You will need to balance conversion needs with how you want to be perceived.

Where the brand led route shines

• Campaigns that feel native, lifestyle driven, and visually consistent
• Deep attention to brand story, tone of voice, and community
• Strong fit for beauty, fashion, and lifestyle categories
• Flexible use of micro and mid sized creators for engagement

The trade off is that short term performance might be harder to tie directly to revenue. Reports may lean more on reach, engagement, and qualitative signals than strict acquisition costs.

If your leadership team expects precise return on ad spend from every channel, you will need to agree upfront on how success is measured and over what time frame.

Who each agency is best suited for

To make this more concrete, it helps to think in terms of who gets the most from each style of partner. Your internal team structure also matters a lot here.

Best fit for a performance driven partner

• Mobile games and apps competing in crowded global markets
• Fintech, trading, or subscription services tracking acquisition costs
• Direct to consumer brands with well defined funnels and analytics
• Marketing teams comfortable sharing data and optimizing constantly

If you already run paid search, paid social, or programmatic campaigns with performance targets, this style often plugs in smoothly. Influencer becomes another lever in your growth mix.

Best fit for a brand led partner

• Beauty, fashion, and lifestyle brands shaping visual identity
• Food and beverage companies tapping cultural moments and trends
• Emerging labels wanting to build community around shared values
• Teams that value consistent aesthetics and narrative cohesion

This path usually suits marketers who see influencer work as a major storytelling channel. You are comfortable investing even when immediate sales are not the only metric that matters.

When a platform alternative makes more sense

Sometimes neither full service option is ideal. If you have in house marketers ready to manage creators but need better tools, a platform can sit between do it yourself and hiring an agency.

Platforms like Flinque give brands access to influencer discovery, outreach tools, and campaign tracking without large retainers. You still handle strategy and creative direction, but software streamlines operations.

This route makes sense when you want control, have time to manage creator relationships, and need to stretch budgets further. It also helps if you run many smaller campaigns instead of a few large ones.

Think of an agency as extra hands, strategy, and relationships. Think of a platform as infrastructure that lets your existing team move faster and stay organized.

FAQs

How do I choose between a performance focus and a brand focus?

Start with your main goal for the next 12 to 18 months. If you must prove customer growth quickly, lean toward performance. If you are launching or repositioning and need recognition and trust, a brand led partner may serve you better.

Can one agency handle both performance and brand work?

Most influencer shops lean one way but offer elements of the other. Ask to see case studies, reporting templates, and metrics they prioritize. This reveals whether performance or brand building really drives their decisions.

How involved does my internal team need to be?

Expect to stay involved in approvals, feedback, and brand direction. Performance focused work may require more frequent data check ins, while brand led work may ask for more input on visuals and storytelling.

What should I prepare before talking to agencies?

Clarify your goals, budget range, key markets, must have channels, and success metrics. Bring examples of campaigns you like, a clear brand deck, and any past influencer results so potential partners can give realistic recommendations.

Is a platform alternative always cheaper than an agency?

Platforms often cost less than full retainers, but they demand more of your team’s time. The real question is whether you have the internal capacity and experience to manage creators, negotiations, and creative direction effectively.

Conclusion: choosing your influencer partner

Deciding between these styles of agencies comes down to what you need most right now, not what sounds best on paper. Be honest about whether you are chasing measurable growth or shaping how people feel about your brand.

If you value strict performance, look for a team that shares data openly and speaks the language of acquisition. If you care more about storytelling, image, and community, pick a partner that lives and breathes culture and creativity.

Also consider your budget, internal skills, and willingness to test. Some brands even mix approaches, using performance heavy campaigns for launches and brand led work for long term presence.

Whichever route you choose, insist on clarity about process, metrics, and communication rhythm. A clear partnership upfront is worth more than any flashy deck or one time viral moment.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.