Zorka Agency vs House of Marketers

Why brands look at these two influencer agencies

When marketing teams explore influencer partners, they often end up comparing Zorka Agency and House of Marketers. Both focus on social creators, but they show up differently in channel focus, geography, and campaign style.

You might be wondering who can actually move the needle for your brand, not just gather likes. That’s where a closer look helps.

Table of Contents

• Influencer marketing services overview
• What each agency is known for
• Inside Zorka Agency
• Inside House of Marketers
• Key differences in style and focus
• Pricing and how engagements work
• Strengths and limitations
• Who each agency fits best
• When a platform like Flinque makes sense
• FAQs
• Conclusion: Choosing the right partner
• Disclaimer

Influencer marketing services overview

The primary keyword here is influencer marketing services. That’s exactly what both teams sell: people and process, not software seats.

Each agency typically handles strategy, creator sourcing, campaign management, and performance reporting. The differences show up in what channels they prioritize and how deeply they shape content.

What each agency is known for

Both teams play in social and creator marketing, but they have different reputations among brands and creators.

Zorka in a nutshell

Zorka Agency is often linked with performance-focused campaigns and work across mobile apps, gaming, and tech-heavy products. They tend to lean into measurable outcomes like installs, signups, and purchases.

They’re also associated with a strong presence in Eastern Europe and broader international outreach, including multi-language creator networks.

House of Marketers in a nutshell

House of Marketers is widely tied to short-form video, especially TikTok. Their identity is closely connected to helping brands figure out native-feeling content that fits TikTok’s culture.

They often highlight branded content that looks like it belongs in the feed, not in a TV slot. This appeals to brands wanting creative that feels organic and current.

Inside Zorka Agency

Let’s break down how Zorka usually works with brands, from services to campaign style and client fit.

Core services

Zorka typically offers a mix of creator-focused and broader user growth services. For influencer work, brands can expect:

• Influencer scouting and vetting across YouTube, TikTok, Instagram, and more
• Creative concepts tailored to performance goals
• Campaign management, from outreach to content approvals
• Tracking installs, signups, or sales linked to creators
• Multi-country and multi-language rollouts

Some collaborations also connect influencer work with paid media or app marketing, giving brands a more complete growth setup.

Approach to campaigns

Zorka’s style often leans toward performance and measurability. Instead of only chasing reach, they tend to emphasize clear KPIs like cost per install, cost per lead, or return on ad spend.

They may suggest formats that have proven performance, like YouTube integrations, gameplay videos, or how-tos for apps and tools.

Creator relationships

Zorka works with a wide network of creators, often including gaming influencers, tech reviewers, and lifestyle channels with strong conversion power. They’re used to handling creators in different regions and time zones.

This can be a plus for brands wanting to scale across markets quickly, especially in Europe, the CIS region, and international campaigns with localized content.

Typical client fit

Zorka tends to be a good match for:

• Mobile apps and games seeking installs and in-app revenue
• Fintech, SaaS, and tech products needing users who convert
• Brands that care more about performance than pure vanity metrics
• Companies comfortable with data-driven decisions and testing

If your main question is “How many paying users will this bring?” this agency’s performance mindset may fit well.

Inside House of Marketers

Now let’s look at what House of Marketers typically does for brands, and what kind of campaigns they’re known for.

Core services

House of Marketers centers its services around short-form video and social storytelling. For brands, that usually means:

• Creator selection focused on TikTok and Reels
• Concept development that fits short, fun, and viral-ready formats
• Campaign management and communication with creators
• Creative strategy for paid amplification of creator content
• Reporting on views, engagement, and down-funnel actions

They often help brands translate longer brand stories into quick, catchy clips that feel natural on TikTok and similar platforms.

Approach to campaigns

Their approach usually puts culture and authenticity at the center. They aim to create content that mirrors what users already love on TikTok, such as challenges, trends, or storytelling formats.

While performance still matters, they often focus on making content that people watch willingly, not skip like an obvious ad.

Creator relationships

House of Marketers works with many TikTok-first creators, from micro to large names. These creators often understand trends and memes deeply and know how to keep content from feeling like plain product placement.

This can be especially valuable for brands that feel lost trying to “speak TikTok” in a genuine way.

Typical client fit

House of Marketers often suits brands that:

• Want to build or grow a TikTok presence fast
• Sell consumer products with strong visual or story angles
• Need content that can double as paid ads on TikTok or Reels
• Care about brand awareness and cultural relevance

If you’re asking “How do we stop looking out of touch on TikTok?” their creative focus and platform expertise can be very useful.

Key differences in style and focus

Both work with creators, but their strengths show up differently in day-to-day work and outcomes.

Channel and format focus

Zorka tends to work heavily with YouTube, TikTok, and Instagram, but often with a strong emphasis on performance and conversion. YouTube integrations and detailed product storytelling can be common.

House of Marketers leans more toward short-form, vertical video. TikTok is a central pillar, with Instagram Reels and similar formats closely connected.

Performance versus storytelling balance

Zorka usually balances creative work with hard metrics. Tracking installs, signups, or purchases is core to how they justify spend.

House of Marketers often leans into storytelling and cultural fit first, then backs it with metrics such as view-through rates, shares, and action rates tied to links or promo codes.

Geography and expansion

Zorka has built a presence across international markets, including Eastern Europe and emerging regions. This can be helpful for brands wanting multi-country reach with local creators.

House of Marketers tends to connect strongly with brands focusing on Western markets and global consumer audiences on TikTok, though they may still support international campaigns.

Client experience and feel

Working with Zorka can feel like teaming with a performance-driven marketing partner. Expect more talk about goals, tracking, and testing.

Working with House of Marketers can feel like partnering with a creative studio tuned to TikTok culture. Expect more focus on hooks, trends, and content formats.

Pricing and how engagements work

Neither influencer agency sells off-the-shelf software packages. Instead, budgets are shaped around goals, creators, and timelines.

How agencies typically charge

Both teams usually build custom quotes. Common elements include:

• Creator fees, paid individually or via bundles
• Agency management fees for planning and execution
• Creative concepting or script support
• Optional paid amplification budget
• Reporting and optimization work, sometimes on retainer

Pricing depends heavily on influencer tier, content volume, and whether work is ongoing or campaign-based.

Budget levels and expectations

For Zorka, brands focused on performance often shape budgets as cost per action or cost per creator content piece. Ongoing optimization can turn into a longer-term engagement.

For House of Marketers, costs can increase with more TikTok creators, higher follower counts, and extensive creative variations for testing and paid use.

Engagement styles

Zorka may work on project campaigns or longer retainers, especially where ongoing user acquisition is key. They might suggest constant creator testing to keep performance high.

House of Marketers can handle one-off campaigns, seasonal pushes, or always-on programs that supply a steady stream of short-form content.

Strengths and limitations

Every agency comes with trade-offs. Understanding them early helps avoid surprises later.

Where Zorka tends to shine

• Strong alignment with performance and measurable goals
• Experience working with apps, games, and tech products
• Multi-country campaigns with localized creator selections
• Comfort with detailed tracking and attribution setups

Many brands worry that influencer spending won’t turn into paying users. Zorka’s performance bent can help ease that concern, especially for app-heavy businesses.

Where Zorka may feel limiting

• Brands wanting purely brand-building work may feel the focus skews too performance-heavy
• Creative might lean more practical than highly experimental at times
• Smaller brands with limited tracking setups may struggle to unlock full value

Where House of Marketers stands out

• Deep focus on TikTok and short-form storytelling
• Ability to make content that doesn’t feel like a traditional ad
• Useful for brands wanting to look more current and culturally aware
• Good fit for content that can be reused as performance ads

They can be especially strong for consumer brands in fashion, beauty, food, entertainment, and lifestyle, where visual storytelling drives discovery.

Where House of Marketers may feel limiting

• Heavily TikTok-centric focus may not fit brands that rely on longer-form channels
• Brands needing primarily B2B or niche technical audiences may find limited creator overlap
• Those expecting strict performance-only measurement might feel uneasy

Who each agency fits best

Your choice should reflect your business model, creative needs, and how you measure success.

Best fit scenarios for Zorka

• App-first and game publishers aiming for installs and in-app spending
• Fintech, trading, or SaaS brands needing signups and funded accounts
• Companies expanding across multiple countries, especially in Europe
• Teams comfortable with longer attribution windows and tracking setups

If you care deeply about cost per user and LTV, and you see creators as another acquisition channel, this agency may align closely with your mindset.

Best fit scenarios for House of Marketers

• DTC and consumer brands chasing brand love and buzz
• Retail, beauty, fashion, and lifestyle labels that shine in short clips
• Marketing teams wanting content that doubles as TikTok ad creative
• Brands that need help decoding trends and speaking in platform-native ways

If you’re trying to unlock TikTok and Reels as top-of-funnel engines and want content people enjoy, they can be a strong match.

When a platform like Flinque makes sense

Some brands don’t need a full agency; they want control and flexibility instead. That’s where software-first options can help.

How a platform differs

A platform like Flinque is not an agency. It gives brands tools to discover creators, manage outreach, track performance, and coordinate campaigns in-house.

You still run the strategy and communication, but the platform simplifies searching, vetting, and tracking impact over time.

When a platform may be better

• In-house teams want to keep control of creator relationships
• Budgets are tight, and agency retainers feel heavy
• You plan frequent small creator collaborations instead of big campaigns
• Your team has time and expertise to manage day-to-day execution

Flinque or similar tools can slot in as the backbone of your internal program, while you reserve agencies for occasional large launches.

FAQs

Is one of these agencies clearly better than the other?

Neither is universally better. The right choice depends on your channels, goals, and budget. Performance-focused app brands may favor Zorka, while consumer brands focused on TikTok storytelling may lean toward House of Marketers.

Can I work with both agencies at the same time?

Yes, some larger brands divide responsibilities by region or channel. For example, one agency might handle TikTok while the other manages YouTube or specific markets. Clear scopes and reporting rules are essential.

Do these agencies only work with big brands?

Both can work with mid-sized companies, but budgets must align with creator fees and management time. Smaller brands often start with limited tests or fewer creators to validate results before scaling further.

How long before I see results from influencer campaigns?

Awareness metrics appear quickly, but conversions and long-term impact take longer. For performance-focused campaigns, you might judge results after the first few weeks. Brand-building content can take months to fully show effect.

Should I pick an agency or build an in-house influencer team?

If speed, expertise, and less internal overhead matter most, an agency helps. If you want long-term control, deeper creator relationships, and have time to manage details, building in-house or using a platform can work better.

Conclusion: Choosing the right partner

Choosing between these influencer-focused teams comes down to your business shape and appetite for risk, cost, and learning curves.

If you’re an app or tech brand hungry for measurable acquisition, you may lean toward a performance-centric partner like Zorka. Strong tracking and multi-country expertise can pay off.

If you’re a consumer brand wanting to thrive on TikTok and short-form content, House of Marketers may be more natural. Their creative lean fits brands that need culture-first storytelling.

Consider your must-haves:

• Do you care most about installs and signups, or culture and buzz?
• Are you focused on TikTok and Reels, or a mix of channels?
• Do you prefer performance partners, creative partners, or a blend?

Finally, decide how hands-on you want to be. If you prefer control and lower ongoing fees, a platform solution like Flinque can support an internal program. If you want expert teams driving the process, an agency partner makes more sense.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.