Zorka Agency vs Goldfish

Why brands weigh these two influencer partners

Many brands looking to grow through creators end up choosing between different influencer marketing agencies. Two names that often come up are Zorka Agency and Goldfish.

Both help run campaigns with influencers, but they approach things differently. You’re usually trying to understand who will fit your budget, your team, and your goals best.

The primary topic here is influencer marketing agencies. You want to know who is more hands-on, who understands your niche, how they pick creators, and what kind of results you can realistically expect.

What each agency is known for

Zorka Agency is usually associated with performance focused campaigns, especially in gaming, apps, and digital products. They lean into channels like YouTube, TikTok, and mobile focused creators.

Goldfish, depending on your market, is often seen as a creative led influencer partner. They may emphasize brand storytelling, content quality, and long term brand building over pure installs or sign ups.

Both work with influencers, but they do not always chase the same metrics. One may care more about hard user acquisition numbers, the other about brand love, awareness, and content that can be reused across channels.

For you, the real question is which agency better matches your expectations on reporting, content style, and how much performance pressure you want tied to each campaign.

Zorka Agency overview

Zorka Agency is a full service influencer partner that has built a reputation in mobile apps, gaming, and digital brands. They typically focus on measurable outcomes like installs, registrations, or revenue from creator campaigns.

Services Zorka Agency usually offers

Services tend to center on taking a campaign from brief to reporting. A typical package may include planning, creator sourcing, content review, tracking, and final performance analysis.

Brands commonly look to Zorka for:

Influencer strategy focused on growth metrics and acquisition goals
Creator discovery and outreach across YouTube, TikTok, and other channels
Contracting, negotiation, and usage rights management
Campaign management and creative coordination end to end
Performance tracking and reporting tied to installs, clicks, or sign ups

They often pair creators with tracking links or promo codes, so you can see which partners move the needle.

How Zorka usually runs campaigns

Zorka Agency tends to break campaigns into stages. First, they clarify your key goals, such as installs, in app purchases, or user retention.

Next, they identify influencers whose audience matches your target. For gaming, that might be streamers or gaming YouTubers. For apps, it could be lifestyle creators, productivity channels, or niche tech reviewers.

Content ideas are usually shaped around what has worked before. That might include:

Dedicated YouTube videos featuring gameplay or app walkthroughs
Integrated mentions inside a creator’s regular content
TikTok or Reels with quick product demos or trends
Streams with live call to actions and chat engagement

Tracking is heavily emphasized. They may set up unique links, post timing plans, and follow up content if certain creators perform well.

Creator relationships and network feel

Zorka often works with creators who are used to promoting mobile games, software, and digital services. Many of these influencers understand performance metrics and are comfortable selling.

This can be powerful if you care about conversion, but some brands may find the content more direct response oriented than storytelling focused.

You should expect standardized processes, clear creative briefs, and structures that help campaigns scale across many creators at once.

Typical clients that fit Zorka well

Zorka Agency tends to appeal to brands where tracking and growth are central. Common client types include:

Mobile game publishers and studios
App based businesses, including fintech, productivity, and lifestyle apps
Emerging tech and software brands
Ecommerce brands that measure performance tightly

If you need clear reports and you’re comfortable with direct calls to action, this style often works.

Goldfish overview

Goldfish, as an influencer marketing partner, is usually associated with creative storytelling and brand building. Rather than purely performance, they may prioritize visual style, tone, and long term creator relationships.

Services Goldfish commonly provides

While exact offerings vary by region and office, Goldfish typically supports end to end influencer work. That might include ideation, creator sourcing, content production support, and reporting.

Common areas they may cover include:

Creative concept development around your brand message
Influencer casting based on aesthetics, values, and audience fit
Content direction and support with shoots or remote production
Campaign coordination across social platforms and sometimes offline tie ins
Reporting with a focus on reach, engagement, and brand sentiment

Think of them as a partner that often balances brand feel and measurable outcomes instead of chasing only one side.

How Goldfish usually handles campaigns

Goldfish may start with your brand story. They look at how you want to be seen and what emotional response you want from viewers.

From there, they shape creator concepts and content themes. This could mean serial storytelling, recurring formats, or branded content that feels native to each influencer’s style.

Campaigns may lean into:

Instagram and TikTok collaborations with polished visuals
YouTube content where your brand is naturally integrated
Longer term creator ambassadorships
Cross channel ideas, like pairing social content with events

Reporting tends to highlight reach, engagement, and how the audience responds, in addition to basic clicks and traffic.

Creator relationships and tone

Goldfish often emphasizes creators who fit a strong brand aesthetic or lifestyle space. That can include fashion, beauty, travel, food, wellness, and premium consumer products.

These influencers may care deeply about brand alignment. Content often looks less like pure ads and more like lifestyle storytelling or aspirational content.

If your product fits into daily life, design, or culture, this can be a strong match.

Typical clients that fit Goldfish well

Goldfish usually suits brands that care about image and storytelling as much as numbers. Examples might include:

Beauty and skincare brands building trust and desire
Fashion and lifestyle labels targeting specific aesthetics
Food, beverage, and hospitality brands building loyalty
Premium DTC products needing polished content

They may also work with tech or apps, but usually with a lifestyle lens instead of pure performance.

How their approach feels day to day

On the surface, both teams find creators and manage campaigns. The real difference sits in how they think about success and how structured each process feels.

Zorka Agency may feel more like a performance marketing partner. Meetings revolve around cost per result, conversion rates, and scaling what works.

Goldfish may feel more like a creative studio. Conversations often center on narrative, content quality, and how audiences emotionally connect with your brand.

If you’re a marketer used to paid media dashboards, Zorka’s mindset could feel familiar. If you come from brand or creative teams, Goldfish’s style might feel more natural.

Another difference is creator selection. One side prioritizes audience behavior and performance history. The other looks heavily at visual identity, tone, and long term potential.

Pricing and how engagement works

Neither agency typically works from rigid public price sheets. As with most influencer agencies, pricing depends on your scope, timeline, and level of support needed.

How Zorka Agency tends to price work

Zorka usually structures pricing around clear goals and media scale. You’ll often see a blend of campaign management fees and influencer costs.

Key factors that may shape a quote include:

Number of creators and platforms involved
Regions and languages you want to cover
Whether your focus is tests or full scale rollouts
Complexity of tracking and reporting setup

Some brands work with them on one off launches. Others sign retainers for continuous influencer activity, optimization, and testing.

How Goldfish is likely to structure pricing

Goldfish may structure costs around creative development and relationship depth. Larger concepts and higher production values usually lead to higher budgets.

Common pricing pieces include:

Strategy and creative development time
Campaign management and coordination
Influencer fees, usage rights, and potential production costs
Any added content creation, like photo or video shoots

You may also see retainers for ongoing support, especially if you’re building a long term ambassador program.

What usually influences cost for both

For both teams, three things tend to move budgets the most:

How famous the creators are and which markets they reach
Whether you want full content rights for ads and paid usage
Your timeline and how quickly campaigns need to launch

*Many brands worry they will overpay simply because they do not know “normal” influencer rates.* Asking for ranges and cost breakdowns early can prevent surprises.

Strengths and limitations

Every agency has areas where they shine and areas where they are less natural fits. Understanding both sides can save you misalignment later.

Where Zorka Agency tends to be strong

Performance oriented campaigns with clear targets
Working with gaming and app focused creators
Structured reporting and optimization cycles
Scaling across many mid tier influencers at once

Brands that live and die by acquisition metrics often feel at home with their approach.

Where Zorka may feel limiting

Campaigns that are mainly about brand image instead of numbers
Highly experimental, art driven concepts without clear KPIs
Very small budgets that cannot support testing and scale

If you need a pure awareness push with little performance pressure, their style might feel too focused on hard outcomes.

Where Goldfish usually shines

Story driven collaborations that feel like natural content
Visually strong campaigns in lifestyle, fashion, and beauty
Long term relationships with creators who match your brand
Helping brands refresh or deepen their image through influencers

This benefits teams who care about how every piece of content looks and feels, not just the clicks.

Where Goldfish may feel limiting

Brands needing strict performance targets every month
Heavily technical products that require niche education
Very low budget tests where simple performance campaigns would do

Sometimes, if reporting skews heavily to awareness, stakeholders expecting acquisition metrics may feel uneasy.

Who each agency fits best

The right choice depends less on which agency is “better” and more on where your company sits on the spectrum between performance and storytelling.

Zorka Agency is usually best if you are

A gaming or app based brand chasing installs and revenue
A tech product measuring influencers like another paid media channel
Comfortable with testing many creators and scaling winners
Looking for rigorous tracking, links, and promo code structures

Teams that already run performance campaigns on channels like Meta Ads or Google Ads often like this mindset.

Goldfish is usually best if you are

A lifestyle, fashion, or beauty brand focused on image
Launching or relaunching a brand story that must feel cohesive
Invested in high quality content you can reuse in your own channels
Excited about deeper relationships with a smaller set of creators

This path fits marketers who measure success in sentiment, share of voice, and brand love, alongside sales.

When a platform may make more sense

Sometimes neither full service agency is the right move. If you have an in house team willing to manage influencers, a platform solution can offer more control and lower ongoing fees.

A platform like Flinque lets brands search for creators, manage outreach, and handle campaigns directly. You still pay influencers, but you avoid large retainers for ongoing agency work.

This can work well if you:

Already know your audience and just need a way to find matching creators
Have internal staff to manage communication, briefs, and approvals
Prefer to build direct relationships with influencers you can reuse often
Want to run many small experiments without resetting agency scopes

The tradeoff is time. Platforms save money but require your team to play the role agencies normally handle, from negotiation to problem solving when posts slip.

FAQs

How do I choose between a performance focused and creative led agency?

Start from your main business goal. If you must hit hard acquisition numbers, lean performance. If you’re building brand perception or entering new markets, a creative led partner may fit better, as long as you still set clear success metrics together.

Can I work with both agencies at the same time?

Yes, some brands split responsibilities. One partner handles performance campaigns while another leads brand storytelling. If you do this, clarify territories, budgets, and roles early so creators are not confused or duplicated.

What should I prepare before talking to either agency?

Bring a clear budget range, target audience, key markets, timing, and past campaign results. Share what success would look like in simple terms. This helps agencies shape realistic proposals rather than guessing your priorities.

How long does it take to see results from influencer work?

Awareness lifts can appear as soon as content goes live. Performance results, like sales or installs, usually become clear after several weeks of testing. Long term brand effects and recurring creator relationships can take months to fully show.

Do I need a big budget to work with influencer agencies?

You do not always need a huge budget, but these agencies generally work best when there is room to test, learn, and scale. Very small budgets limit creator options and make it harder to draw clear conclusions from data.

Conclusion

Choosing between these influencer partners comes down to how you define success and how involved you want to be in the process.

If your world revolves around measurable growth, structured testing, and user acquisition, a performance leaning team like Zorka Agency can feel like an extension of your paid media efforts.

If your priority is how your brand looks, sounds, and lives in culture, a creative led partner like Goldfish may be the better home. You may trade some performance clarity for richer stories and more polished content.

Also consider whether your in house team can manage more work directly. In that case, a platform such as Flinque could give you flexibility and control without full service costs.

Before you decide, write down your top three outcomes, your true budget comfort zone, and how much time your team can dedicate. Share that openly with any agency or platform you speak to. The right fit will become much clearer when everyone is aligned from the start.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.