Zorka Agency vs August United

Why brands look at these two influencer agencies

When you start comparing influencer partners, two names that often show up are Zorka Agency and August United. Both work with creators, manage campaigns, and help brands reach new customers, but they do it in different ways.

Marketers usually want clarity on a few things: how each team actually runs campaigns, what kind of creators they tap into, what results to expect, and which agency feels like the better culture fit for their brand.

The primary focus here is influencer marketing agency choice, with an eye on how these two options stack up in real-world brand situations.

What each agency is known for

Both agencies build campaigns around creators, but their reputations reflect different strengths, markets, and styles of work.

Zorka Agency in simple terms

Zorka is widely associated with performance-focused work, especially for mobile apps, gaming, and digital-first brands. They tend to lean into data, tracking, and measurable outcomes like installs, signups, or purchases.

The team has experience running global campaigns, often in regions where mobile and gaming are strong. Their work often blends influencers, paid user acquisition, and creative production.

August United in simple terms

August United is often linked with creator storytelling and brand-friendly partnerships. Instead of focusing only on direct performance, they pay a lot of attention to brand message, long-term relationships, and high-trust creators.

They’re frequently associated with United States–based campaigns and brands that want strong, values-led content, not just quick-hit promotions.

Inside Zorka Agency

This agency tends to attract brands that live or compete heavily in online channels. If your business depends on scalable user growth, their approach may feel familiar.

Services you can expect

While offerings change over time, Zorka commonly supports brands through services such as:

• Influencer campaign planning and management
• Creator casting for YouTube, TikTok, Instagram, and Twitch
• Mobile app and game promotion through creators
• Paid user acquisition and media buying around influencer content
• Creative production for ads, short videos, and social assets

They often mix direct-response goals with brand awareness, using performance metrics as a key decision driver.

How they usually run campaigns

Zorka’s work is often structured around clear performance targets. That may include installs, signups, first purchases, or revenue-related targets where tracking is available.

Common elements of their campaign approach include:

• Researching audience demographics and channels before casting creators
• Shortlisting influencers who fit the target user profile
• Negotiating fees and deliverables with creators or their managers
• Coordinating content briefs, approvals, and posting schedules
• Using tracking links, promo codes, and pixels when allowed

The process is usually more data-heavy for app and gaming clients, where attribution is easier and benchmarks are clearer.

Creator relationships and network style

Zorka works with a broad mix of creators, including mid-tier and large channels in gaming, entertainment, tech, and lifestyle. They are not locked into a single closed roster.

This is useful if you need reach across multiple regions or languages and want to test different influencer segments to see what converts best.

Typical client fit for Zorka

Brands that often find a home with Zorka include:

• Mobile app developers and gaming studios
• Fintech, crypto, or other digital-first products
• Ecommerce brands chasing measurable sales or signups
• Companies testing large-scale creator campaigns for user growth

If you want a data-informed partner that is comfortable optimizing for cost per result, this agency tends to be a strong option.

Inside August United

This agency usually resonates with brands that want authentic storytelling and deeper relationships with creators, rather than only performance metrics.

Services you can expect

August United focuses heavily on influencer-first campaigns, often with an emphasis on storytelling and brand values. Common services include:

• End-to-end influencer campaign planning and execution
• Long-term creator partnership programs
• Content strategy and creative storytelling
• Integration with broader brand campaigns and events
• Measurement and reporting aligned to brand goals

Their work typically leans into long-form stories, recurring collaborations, and campaigns that feel like a natural extension of a brand’s identity.

How they usually run campaigns

Campaigns are often built around a central story or message. Performance still matters, but it is balanced with brand lift, sentiment, and shareable content.

The process usually involves:

• Understanding your brand’s core values and voice
• Identifying creators who truly care about your category
• Co-creating content ideas instead of forcing strict scripts
• Allowing creators space to speak naturally to their audience
• Tracking reach, engagement, and downstream impact

The structure is well suited to brands that want to build trust and recognition over time, not just one-off traffic spikes.

Creator relationships and network style

August United is known for cultivating strong ties with creators, especially those who value long-term brand alignment. Their network often includes lifestyle, family, food, travel, and cause-driven influencers.

This kind of relationship-building helps when you want recurring ambassadors who appear in multiple campaigns across a year.

Typical client fit for August United

Brands that tend to click with August United include:

• Consumer packaged goods and household brands
• Retail, food, and lifestyle companies
• Purpose-led brands with clear social or community missions
• Marketers who value long-term creator programs over one-offs

If your priority is narrative, brand love, and long-term creator alignment, this agency often feels like a natural partner.

How the two agencies differ

Although both teams deliver creator campaigns, the way they think and operate can feel very different once you’re in the weeds of a project.

Focus and mindset

Zorka tends to think in terms of measurable performance and scalable growth. They’re a strong match if you care deeply about attributable outcomes, especially for apps and digital products.

August United typically emphasizes brand stories, emotional connection, and authentic content. They’re ideal when you want your brand to feel human and relatable in creator content.

Type of creators they lean toward

Zorka often gravitates to gaming, tech, mobile, and youth-focused creators, with a strong global angle. They may push toward platforms like YouTube, TikTok, and Twitch for performance.

August United frequently works with lifestyle, family, wellness, and community-focused creators. Their campaigns more often tie into daily life, values, and personal stories.

Campaign structure and feel

Work with Zorka may feel more like “growth marketing powered by influencers,” with experiments, split tests, and metrics at the center of decisions.

Projects with August United may feel more like “brand campaigns powered by creators,” with deeper brainstorming, storytelling, and long-term program building.

Geography and brand orientation

Zorka is often seen as a globally oriented partner, particularly active in mobile-heavy markets and international user growth.

August United tends to be more associated with US-based campaigns and mainstream consumer brands looking for cohesive storytelling across channels.

Pricing and how engagement works

Neither agency follows a simple one-size-fits-all pricing menu. Costs depend on scope, markets, and the level of support you need.

Common pricing structures

In general, both agencies are likely to use combinations of:

• Custom campaign quotes based on deliverables and duration
• Management or agency fees for planning and execution
• Influencer fees for content creation and usage rights
• Possible retainers for ongoing, multi-month partnerships
• Production or media costs if paid promotion is layered on

For performance-heavy work, Zorka may also structure fees around testing phases, scaling phases, and ongoing optimization needs.

Factors that drive total budget

Regardless of which team you choose, your final budget will usually be influenced by:

• Number of creators and size of their audiences
• Platforms you activate, such as YouTube or TikTok
• Geographic spread and language complexity
• Content complexity, including video length and production level
• Length of campaign and whether you renew creators

Ambassador programs and long-term work typically require higher committed budgets but can spread costs efficiently over time.

Engagement style and expectations

With Zorka, expect planning conversations to focus on KPIs, tracking setup, and how to scale what works. You’ll likely discuss funnel metrics early.

With August United, you’ll probably spend more time upfront on brand story, creative concepts, and how creators will represent your values.

Strengths and limitations

Every partner has trade-offs. Understanding them clearly will help you set expectations and avoid future frustration.

Where Zorka tends to shine

• Performance-driven campaigns for apps, games, and digital products
• Global reach and comfort working across multiple regions
• Combining influencer content with paid user acquisition
• Testing and optimization focused on clear tracking and metrics

Many brands worry that influencer work won’t be measurable; Zorka’s performance angle is built to calm that concern.

Potential limitations with Zorka

• Storytelling may feel more tactical than deeply emotional for some brands
• Heavy performance focus may not fit brands with softer brand-lift goals
• App and gaming strength may feel less tailored to some offline categories

That doesn’t mean they can’t handle lifestyle brands, but their sweet spot is often more digital-heavy.

Where August United tends to shine

• Long-term creator relationships that feel natural and consistent
• Strong fit for values-driven and family-friendly brands
• Thoughtful content that blends easily into a brand’s larger storytelling
• Creator selection focused on alignment, not just reach

This makes them a strong match when you want content to feel warm, human, and deeply on-brand.

Potential limitations with August United

• Campaigns may prioritize story over aggressive performance testing
• May not be the ideal fit if you need hyper-technical app growth setups
• Deep creative work can take longer in early planning stages

For some marketers, that slower, thoughtful pace is a benefit; for others with urgent growth targets, it can be challenging.

Who each agency is best for

Choosing between these partners comes down to what you sell, how you measure success, and how you like to work.

Best fits for Zorka

• You run a mobile app, game, or digital-first product and care about installs or signups.
• You want to test creators across several countries or languages.
• You’re comfortable with data-heavy planning and frequent optimization.
• You want influencers to support paid acquisition, not just organic reach.

Best fits for August United

• You’re a consumer or lifestyle brand focused on long-term trust and loyalty.
• You want creators who can become the faces of your brand over time.
• You value emotional storytelling and values-led content.
• You’re willing to invest in multi-wave campaigns, not just quick bursts.

When a platform may make more sense

Not every brand needs a full service agency. Some teams prefer to keep strategy in-house and use tools to manage execution.

Platform-based options, such as Flinque, are designed for brands that want to:

• Discover influencers and vet them directly
• Run outreach, briefs, and approvals with internal staff
• Track campaigns without large retainers or custom agency fees
• Build ongoing creator relationships they manage themselves

This model suits marketers with time, internal talent, and a desire for tight control over each step, but less interest in outsourcing the full process.

FAQs

How do I decide which influencer agency is right for my brand?

Start with your main goal. If you care most about measurable installs, signups, or sales, a performance-focused team tends to fit better. If your priority is storytelling, brand love, and long-term creator relationships, choose the partner that leads with narrative and values.

Can I work with both agencies at the same time?

Yes, some brands split responsibilities. One partner might handle performance campaigns, while the other leads ambassador programs or brand storytelling. If you do this, make sure roles, regions, and goals are clearly divided to avoid overlap and confusion.

What budget range do I need for a serious influencer program?

Budgets vary widely, but meaningful programs usually require enough funding for multiple creators, several content cycles, and proper management. Plan for more than a single post or one-off test if you want reliable learning and consistent results over time.

How long should I test an influencer agency before judging results?

It’s wise to plan for at least one full campaign cycle, often two to three months, before making big judgments. That gives enough time to test creators, refine messaging, and understand how the audience responds, especially for new products or markets.

Do these agencies only work with large brands?

Both typically work with funded startups and established brands, but minimum budgets and scope requirements differ. If your budget is small, consider a platform-based solution or starting with a smaller test project to see what level of support fits your situation.

Conclusion

Picking the right influencer partner is less about which name is “better” and more about what you want out of creator work.

If your world revolves around user growth, installs, and measurable returns, Zorka’s performance and global reach may feel like home.

If you care more about emotional stories, long-term creator ambassadors, and values-driven content, August United is often a stronger fit.

For hands-on teams with time to manage everything themselves, a platform solution can offer flexibility without agency retainers.

Clarify your goals, budget, and appetite for involvement first. Once those are clear, the right partner usually becomes obvious.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.