YellowHEAD vs NewGen

Why brands look at these two agencies

Brands weighing YellowHEAD and NewGen are usually trying to decide who can turn creator partnerships into real sales without wasting budget. You want clear expectations on process, creative style, costs, and how closely the agency will work with your team.

The primary focus here is influencer agency selection. You’ll see how each partner typically approaches campaigns, what they do best, where they might not fit, and what that means for your brand.

Table of Contents

• What these agencies are known for
• YellowHEAD: services and style
• NewGen: services and style
• How the two agencies really differ
• Pricing approach and how work is structured
• Strengths and limitations to keep in mind
• Who each agency is best suited for
• When a platform like Flinque makes more sense
• FAQs
• Conclusion: choosing the right partner
• Disclaimer

What these agencies are known for

Both YellowHEAD and NewGen work with brands that want results from creator campaigns, not just vanity metrics. Each brings a slightly different mix of creative, performance, and strategic support to the table.

They sit closer to full service marketing partners than simple talent brokers. Instead of just matching you with influencers, they usually help with creative direction, campaign planning, and reporting.

Most brands comparing them are asking three simple questions. Who will understand our audience fastest, who can deliver creative that works, and who can scale campaigns without losing authenticity.

YellowHEAD: services and style

YellowHEAD is generally known for blending creative work with strong performance marketing roots. The team often supports brands across user acquisition, paid social, and influencer collaborations, treating creators as one part of a bigger growth engine.

Core services you can expect

While details can change by region or office, brands usually look to this agency for an integrated approach. Services often include influencer planning alongside media buying and creative production.

• Influencer sourcing, vetting, and outreach
• Creative direction and content briefs for creators
• Paid social and user acquisition strategy
• Cross channel campaign planning and rollout
• Reporting focused on growth and return on spend

This mix can appeal to teams that want one partner running both creator content and paid amplification, rather than juggling multiple vendors.

How campaigns are usually run

Campaigns tend to be structured around data and testing. The agency often leans into performance style thinking, experimenting with creative angles, formats, and influencer types to push stronger results over time.

That can mean heavy emphasis on tracking links, clear goals, and ongoing optimization. Expect conversations about conversions, not just awareness, especially for app based or ecommerce brands.

Relationships with creators

As with most established agencies, relationships depend on category and region. The team typically works across different tiers, from niche creators to larger personalities, matching partners to your goals and budget.

You can expect a curated roster plus ongoing scouting. There’s usually a focus on creators who can produce performance friendly content that can also be repurposed into ads.

Typical client fit

This partner often attracts brands that think in numbers. If you live and breathe ROAS, user acquisition, and structured testing, their mindset may feel familiar and comfortable.

• Mobile apps and gaming companies
• Direct to consumer ecommerce brands
• Growth focused startups with clear KPIs
• More mature marketers wanting tight reporting

Smaller teams looking for a pure awareness push without much tracking may feel the approach is a little too performance driven.

NewGen: services and style

NewGen tends to be seen as a creator driven partner with a strong focus on cultural relevance and storytelling. While performance still matters, there is often extra attention on brand tone, authenticity, and long term creator relationships.

Core services you can expect

NewGen’s offerings usually cluster around influencer strategy, creative concepts, and collaboration management. Instead of treating creators like ad placements, they often emphasize co creation.

• Influencer strategy and channel planning
• Creator sourcing, negotiations, and contracts
• Concept development and content guidance
• Campaign management and calendar planning
• Reporting on reach, engagement, and impact

This style often appeals to brands that want to feel culturally relevant on platforms like TikTok, Instagram Reels, or YouTube Shorts.

How campaigns are usually run

Campaigns tend to start with brand story, not just target metrics. The team may invest time shaping narratives, themes, and recurring content ideas with selected creators.

From there, they coordinate execution, feedback, and approvals, helping your brand maintain consistency while still giving creators room to sound natural to their audience.

Relationships with creators

NewGen typically positions itself as creator friendly. That can mean being flexible with formats and working styles, and advocating for content that feels true to a creator’s usual output.

They may invest more in repeat collaborations and ambassador style work, rather than constantly rotating through one off paid posts.

Typical client fit

Brands drawn to NewGen usually care a lot about brand voice, community, and longer term presence on social platforms rather than only short term spikes.

• Lifestyle and fashion brands
• Beauty, skincare, and wellness labels
• Food and beverage companies targeting youth
• Entertainment, music, and culture led campaigns

If you are chasing strict performance metrics alone, you might feel their storytelling skew needs to be paired with stronger attribution tools.

How the two agencies really differ

On the surface, both groups bring you creators, manage campaigns, and report on performance. In practice, the experience of working with each can feel quite different.

At a simple level, think of one leaning more toward performance marketing, and the other leaning more toward culture and storytelling. That doesn’t mean either side ignores the other element, only that their instincts differ.

The first agency may push structured testing, creative sprints, and deep integration with your paid media. The second may prioritize creator fit, narrative arc, and building brand equity on social platforms.

Decision making style also varies. One will often make recommendations based heavily on data from previous campaigns, while the other may give significant weight to creator feedback and audience sentiment.

Pricing approach and how work is structured

Neither agency sells like a software tool. Instead, pricing usually blends strategy, management, and creator fees into one overall program. You rarely see fixed public rate cards.

Common pricing building blocks

• Upfront strategy and planning time
• Ongoing account management and reporting
• Influencer fees and content rights
• Extra creative production or editing costs
• Optional media buying to boost top content

Most brands receive custom quotes based on scope, regions, content volume, and whether there is a long term retainer or a one off project.

What affects the overall budget

Three factors tend to shift cost more than anything else. The size and fame of the creators, the complexity of the content, and whether you want multi month or always on campaigns.

Another key factor is ownership of content rights. If you plan to reuse creator clips in ads for months, expect higher fees negotiated up front.

How they like to work with clients

Some brands hand everything over and want a turnkey solution. Others expect to be in every step of the process. Both agencies can adapt, but their natural rhythms differ.

The performance leaning team may prefer clear KPIs, fast approvals, and regular optimization calls. The storytelling leaning team may invest more time in creative workshops and mood boards early on.

Strengths and limitations to keep in mind

Every agency has strong suits and trade offs. Understanding these helps you avoid mismatched expectations and disappointing results on both sides.

YellowHEAD style strengths

• Clear connection between creator content and measurable results
• Ability to pair influencer work with paid media and user acquisition
• Comfortable working with app, gaming, and growth heavy brands
• Structured testing and optimization frameworks

A common concern is that creative might feel slightly more “ad like” than purely organic content, especially if performance goals dominate every decision.

YellowHEAD potential limitations

• May be less appealing if your main goal is pure brand buzz
• Process can feel data heavy for founders new to performance
• Works best when clients have tracking and analytics already in place

Some marketers worry they’ll lose looseness and spontaneity if everything is driven by metrics. That’s not always true, but it’s worth discussing up front.

NewGen style strengths

• Strong emphasis on authenticity and narrative
• Creator relationships built around long term collaboration
• Good fit for culturally driven or visual categories
• Comfortable playing in fast moving formats like TikTok trends

When your main objective is community and brand love, this orientation can be a powerful asset, especially for younger audience segments.

NewGen potential limitations

• Attribution can feel softer if you demand strict performance tracking
• Story driven campaigns may take more creative time up front
• Results might be harder to benchmark if you lack clear baselines

For finance, B2B, or utility style products, the heavy cultural focus might not map perfectly unless carefully adapted.

Who each agency is best suited for

Instead of asking who is “better,” it’s more useful to ask who feels right for your business stage, category, and working style.

When YellowHEAD is likely a strong match

• You already run paid social and want creators tightly integrated.
• Your leadership expects hard metrics like installs or revenue.
• You are in gaming, apps, ecommerce, or other direct response fields.
• You prefer structured testing over purely creative experiments.

If this sounds like you, you’ll want to dig into how they measure influenced revenue, content whitelisting, and long term testing roadmaps.

When NewGen is likely a strong match

• You care deeply about image, voice, and long term brand equity.
• Your audience spends hours on TikTok, Instagram, and YouTube.
• You want creators who feel like true partners, not just ad slots.
• You’re comfortable mixing soft metrics like sentiment with sales.

Brands in beauty, fashion, lifestyle, and youth culture may find this environment especially natural and productive.

When a platform like Flinque makes more sense

Not every brand needs a full service agency from day one. If you have an in house marketer ready to manage the day to day, a platform led approach can sometimes be a smarter starting point.

Flinque, for example, positions itself as a platform that helps brands discover creators, manage outreach, and coordinate campaigns without committing to large retainers.

This kind of setup can work well if you want to stay closer to the work, test smaller budgets, or keep control of relationships while using software to stay organized.

It can also be a bridge step. Some brands start on a platform, learn what works, then later move to an agency when they’re ready to scale and hand off execution.

FAQs

How do I choose between performance and storytelling focused agencies?

Start from your business goals. If you need measurable sales now, lean toward performance. If you’re building long term brand love or repositioning, a storytelling heavy partner might be the better first move.

Can one agency handle all my markets and regions?

Possibly, but you should ask directly about their experience in each region, language capabilities, and how they localize creator selection and content. Global reach doesn’t always equal local expertise.

How much should I budget for influencer campaigns with agencies?

Budgets vary widely, but you should think in terms of minimum testable levels per market, plus management and creative. Talk openly about your range so agencies can design realistic scopes.

Should I sign a long term retainer or start with a project?

If you’re new to influencer marketing, a shorter project can help you test chemistry and process. Once there is trust and proof, a longer retainer can unlock better rates and smoother planning.

What should I ask during agency pitches?

Ask for recent case studies close to your category, clarity on measurement, how they choose creators, how feedback flows, and what happens when content underperforms. Process answers often reveal more than sales decks.

Conclusion: choosing the right partner

Your choice should follow your goals, budget, and preferred working style. A performance leaning partner suits brands that want creator content deeply wired into growth and paid media.

A storytelling leaning partner shines when cultural fit, narrative, and long term community matter most. Neither route is universally better; each supports different stages of your brand journey.

Be transparent about what success looks like, what resources you have in house, and how fast you need results. From there, your decision becomes less about hype and more about fit.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.