YellowHEAD vs Cure Media

Why brands look at these two agencies

Marketers weighing YellowHEAD against Cure Media are usually trying to make sense of two very different influencer partners. Both help brands work with creators, but they grew up in different worlds and serve different needs.

What you really want to know is simple: who will actually move the needle for your brand, without wasting time or budget.

What data-driven influencer marketing really means here

The primary theme here is data-driven influencer marketing services. Both agencies talk about being performance focused, but they bring different skills, tools, and mindsets to that promise.

For you, the question is whether you need deep creative testing, long-term creator storytelling, or a mix of both.

What each agency is known for

Both agencies work heavily with consumer brands, but they reached influencer marketing from different paths. That history still shapes how they think and how they run campaigns today.

What YellowHEAD is known for

YellowHEAD started in user acquisition and performance marketing. It built its name by helping apps, games, and ecommerce brands scale paid media with a strong focus on measurable returns.

Influencer work here usually sits alongside paid social, SEO, and creative optimization. The agency leans into testing, data, and performance metrics over pure branding.

Its proprietary technology, like big data and creative intelligence tools, supports content decisions. Clients often look to YellowHEAD when they want influencer campaigns tied tight to installs, signups, or sales.

What Cure Media is known for

Cure Media is widely associated with fashion, lifestyle, and retail creators, especially in Europe. It built a reputation for working closely with mid-sized and large consumer brands.

Instead of being born from performance media, it grew as a specialist in influencer partnerships and long-term creator relationships.

The agency is often chosen by brands wanting ongoing storytelling with consistent faces, rather than one-off influencer bursts driven purely by short term metrics.

Inside YellowHEAD

To decide whether YellowHEAD fits, it helps to break down how the agency operates and who usually gets the most value.

Core services offered by YellowHEAD

Influencer marketing rarely stands alone in YellowHEAD’s world. It often plugs into a wider growth stack that can include:

• Influencer campaign strategy and management
• Paid social and user acquisition for apps and games
• Creative testing and production for ads and creators
• App store optimization and performance tracking
• Reporting focused on installs, revenue, and ROAS

For many brands, the appeal is getting influencers plus performance media aligned under one roof.

How YellowHEAD tends to run campaigns

Campaigns are usually structured around clear numeric goals like cost per acquisition, return on ad spend, or lifetime value. Influencers become another performance channel, not just a brand awareness play.

The team typically experiments with different types of content, hooks, and creators, then doubles down on what converts. There is a strong test-and-learn rhythm.

Influencer content is often reused and amplified through paid ads. This creates a loop where organic creator posts feed paid performance and vice versa.

Creator relationships and talent style at YellowHEAD

Because YellowHEAD grew from performance media, it is less about owning a closed roster and more about finding creators who match the right audience and metrics.

It commonly taps into creator databases, third party tools, and its own experience to identify partners. The focus is on fit, creative style, and data indicators.

Creators might experience the agency as structured and results driven. Briefs often highlight calls to action, test angles, and measurement plans.

Typical client fit for YellowHEAD

YellowHEAD tends to attract:

• Mobile apps and gaming companies needing users at scale
• Ecommerce and DTC brands obsessed with measurable returns
• Brands comfortable blending paid media, influencers, and creative testing
• Teams that want frequent reporting and optimization cycles

It’s usually a better match for marketers who see influencers as part of a performance stack, not just a brand storytelling channel.

Inside Cure Media

Cure Media’s strength comes from deep roots in lifestyle and retail, especially with brands that care about identity and emotional connection.

Core services offered by Cure Media

Cure Media focuses more tightly on influencer work than many broad digital agencies. Its services typically include:

• Influencer strategy tailored to fashion, beauty, and retail
• Creator matchmaking and contract handling
• Campaign management across Instagram, TikTok, and other channels
• Long-term ambassador programs
• Measurement and insights around brand lift and sales

This makes it attractive to brands that want depth in influencer marketing rather than a broad digital mix.

How Cure Media tends to run campaigns

Campaigns often revolve around themed drops, seasonal moments, and long-term brand narratives. Think spring launches, holiday pushes, or long-running brand ambassador series.

The agency usually leans into mid-tier creators with loyal, engaged communities instead of chasing just the biggest names. Authenticity and match to brand identity weigh heavily.

Measurement still matters, but there is more focus on brand fit, recurring appearances, and how creators support the brand over time.

Creator relationships and talent style at Cure Media

Cure Media invests heavily in building and maintaining relationships with influencers, especially across fashion and lifestyle segments.

Many creators may work with the agency on multiple campaigns, sometimes overlapping across several client brands. This can create smoother collaboration and faster execution.

For brands, this translates into curated access to creators who already understand retail timelines, styling needs, and storytelling for physical or online stores.

Typical client fit for Cure Media

Cure Media often resonates with:

• Fashion and lifestyle brands wanting consistent creator faces
• Retailers and ecommerce stores with strong visual identities
• Marketing teams focused on brand building plus sales
• Companies selling to European consumers, especially in the Nordics and wider EU

If your goal is ongoing brand storytelling with creators who feel like true partners, Cure Media may feel more natural.

How the two agencies truly differ

Even though both work with influencers, their roots and working styles are distinct. Those differences matter when you are choosing a partner.

Mindset and starting point

YellowHEAD usually starts from performance marketing logic. The brief often begins with numbers: cost per acquisition, revenue targets, and growth milestones.

Cure Media starts more from the brand and audience side. The brief focuses on brand story, ideal customer, visual identity, and creator fit.

Both measure results, but they walk different paths to get there.

Channel mix and breadth of services

YellowHEAD is broader, combining influencers with paid media, app marketing, creative testing, and other performance channels. Influencer work can feel like part of a larger growth machine.

Cure Media is more specialized. It lives and breathes influencer work, usually without taking over every other paid channel.

This can be either a strength or limitation, depending on how integrated you want your marketing stack to be.

Approach to creators and content

YellowHEAD treats creators as high performing media partners. Content is heavily tested, optimized, and often reused in ads and across channels.

Cure Media sees creators more as long-term brand storytellers. There is more emphasis on consistent faces, visual alignment, and emotional resonance.

Neither approach is inherently better; it depends on your goals and brand stage.

Geography and typical client industries

YellowHEAD works heavily with global app and gaming brands, as well as ecommerce and tech companies. Campaigns often cross borders and languages.

Cure Media is strongly anchored in European consumer markets, especially fashion and lifestyle. That regional focus delivers depth in certain audiences.

Your core markets and category can strongly influence which partner is a better fit.

Pricing approach and how work is structured

Neither agency publishes standard price lists the way software tools do. Costs depend heavily on scope, markets, and how involved you want them to be.

How YellowHEAD usually charges

YellowHEAD often works under a mix of management fees and budgets for media and creators. Influencer fees, paid social spend, and creative production are usually separated from agency management costs.

Common structures include ongoing retainers tied to performance marketing, or project fees for specific campaigns or launches.

Pricing tends to rise with the number of regions, channels, and experiments you want to run.

How Cure Media usually charges

Cure Media typically offers custom quotes based on campaign length, number of creators, and content formats. Long-term relationships, such as always-on influencer programs, often run on retainers.

One-off campaigns may be scoped as projects, with separate line items for creator fees, agency time, content production, and usage rights.

Brands that want repeated seasonal campaigns often negotiate an annual or multi-season structure.

What really drives cost for both agencies

Across both agencies, similar factors tend to move the final price:

• Number and tier of influencers involved
• Markets and languages covered
• Content volume and formats required
• Need for production support versus creator self-production
• Reporting depth, data integrations, and optimization frequency

*The most common concern marketers share is not knowing whether they are overpaying for management versus creator fees.*

Strengths and limitations of each choice

No agency is perfect. You are trading off between different strengths, focus areas, and working styles.

Where YellowHEAD tends to shine

• Strong for brands obsessed with measurable growth and user acquisition
• Good fit when you want influencers tightly integrated with paid media
• Valuable for app and gaming brands needing installs and in-app revenue
• Helpful when you want heavy creative testing across ads and influencer content

This kind of partner is especially powerful when your internal team already speaks in KPIs and conversion funnels.

Where YellowHEAD may fall short

• Might feel too performance centered for purely branding-led campaigns
• Less specialized in fashion and lifestyle storytelling than a niche agency
• May not be the most natural fit if you want small, artisanal creator collaborations

Brands seeking high-art, slow-burn brand building with no hard metrics may find the approach too numbers heavy.

Where Cure Media tends to shine

• Deep understanding of fashion, beauty, and lifestyle audiences
• Strong creator relationships in European consumer markets
• Great for building ongoing ambassador programs and familiar faces
• Good match for retail calendars, product drops, and seasonal moments

If your brand lives or dies by how it looks on Instagram or TikTok, this kind of partner can be especially powerful.

Where Cure Media may fall short

• Less oriented around app-first user acquisition compared with performance agencies
• Might not cover as many non-lifestyle verticals with equal depth
• Integrations with broader paid media may be lighter if you handle them in-house

Brands wanting one partner to run every channel, from search to app campaigns, might prefer a broader performance agency.

Who each agency is best suited for

Once you understand their strengths, it becomes easier to map each agency to specific situations.

When YellowHEAD is usually the better fit

• Mobile apps, gaming studios, and subscription products focused on installs or signups
• DTC brands wanting influencer content that also powers high performing ads
• Teams comfortable talking about cohorts, funnels, and revenue attribution
• Marketers who want one partner to align influencers with paid social and creative testing

If your leadership asks for hard numbers every week, this performance mindset can be a real advantage.

When Cure Media is usually the better fit

• Fashion, beauty, and lifestyle brands wanting long-term creator storytelling
• Retailers focusing on European consumers and seasonal retail calendars
• Brands that care deeply about look, feel, and cultural relevance
• Teams who want an ongoing network of trusted creators rather than ad-style campaigns

If your priority is becoming part of your customer’s everyday feed in a natural way, Cure Media’s approach may align better.

When a platform like Flinque makes more sense

Full service agencies are not the only way to run influencer marketing. Some brands prefer to keep control in-house and just need better tools.

Platforms such as Flinque position themselves as an alternative, giving brands software for discovering creators, managing outreach, and tracking performance without paying large retainers.

This style of solution can make sense when you have internal marketing staff ready to handle briefs, approvals, and relationships, but lack the time to manually search for creators.

Instead of outsourcing everything, you use a platform to organize your own influencer database, content planning, and reporting, while staying close to day-to-day decisions.

Typical use cases include growing DTC brands, startups with agile teams, and marketers who already know their audience but want to streamline execution.

FAQs

How do I choose between these two agencies?

Start from your main goal. If you want hard performance metrics and app or growth focus, lean toward YellowHEAD. If you want long-term creator storytelling in lifestyle categories, Cure Media often fits better.

Can I work with both at the same time?

Yes, some large brands split responsibilities. One agency may handle app growth and paid social, while the other runs fashion or lifestyle storytelling. Clear scopes and communication are essential.

Do I need a big budget to work with them?

Both usually work with brands that have meaningful marketing budgets. Costs depend on markets, creators, and duration. If your budget is very small, a platform-led or in-house approach may be more realistic.

Will they help with creative ideas, not just logistics?

Both agencies typically contribute creative ideas. YellowHEAD may frame ideas through testing and conversion goals, while Cure Media often shapes them around brand stories and visual identity.

How long before I see real results?

You can see first signals within weeks, but meaningful learnings often arrive after several cycles of testing and optimization. Expect to commit at least a few months to judge impact fairly.

Bringing it all together

Choosing between these agencies is really about choosing a philosophy. One leans into performance growth and integrated media; the other leans into lifestyle storytelling and creator relationships.

If your target is installs, conversions, and aggressive scaling, YellowHEAD’s performance roots can be powerful. If your target is brand love, fashion credibility, and long-term creator presence, Cure Media may resonate more.

Also consider your internal resources. If you have a strong in-house team, a platform such as Flinque might give you enough structure to manage creators yourself, without locking into full service retainers.

List your goals, markets, and must-have outcomes first, then speak with each partner using those as your filter. The best choice is the one whose everyday working style matches the reality of your brand.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.