Whalar vs NewGen

Why brands look at these influencer marketing agencies

Brand teams often shortlist a few influencer partners and then ask, “Which one actually fits how we work?” That is usually what sits behind searches comparing Whalar and NewGen.

Both are influencer-focused agencies, but they serve brands in different ways and at different stages of growth.

You might be wondering about creative control, how closely they work with creators, expected timelines, and what sort of budgets make sense. You may also be asking whether you need a full service partner or a more flexible platform setup.

This page breaks down what each agency is known for and when one is likely a better fit than the other.

What these influencer partners are known for

The shortened primary keyword for this topic is influencer agency comparison. That’s what most marketing teams are really searching for here: which partner fits their goals.

Both companies aim to help brands reach audiences through social creators. The differences are mostly around scale, type of client, and how deep they go into creative strategy.

What Whalar is typically recognized for

Whalar is widely viewed as a global creator marketing agency that works closely with large brands and platforms.

Publicly, you’ll see its name around big campaigns, creator-first storytelling, and collaborations that cross TikTok, Instagram, YouTube, and emerging channels.

They tend to emphasize diversity of creators, strong relationships with major social platforms, and campaigns that blend influencers with broader brand storytelling.

What NewGen is typically recognized for

NewGen is associated with youth culture, trend-forward content, and campaigns that feel native to platforms like TikTok, Instagram Reels, and short-form video in general.

They are generally seen as closer to emerging creators and online movements, often appealing to brands targeting Gen Z and younger millennials.

Their work tends to focus on quick-moving content, social trends, and pairing brands with creators who feel authentic rather than overly polished.

Inside Whalar’s way of working

While details can shift by project, Whalar usually positions itself as a full service creative and influencer partner for bigger, multi-market campaigns.

Services and typical scope

Whalar’s services usually span the full campaign lifecycle. A typical partnership might involve:

• Campaign strategy and creative concepts
• Influencer discovery and vetting across markets
• Creator contracting and compliance
• Production support for content and assets
• Paid amplification across social platforms
• Reporting on reach, engagement, and performance

Brands that want a “done for you” setup where the agency steers the creative ship often find this structure easier.

Approach to campaigns and creative

Whalar tends to frame campaigns around brand stories and long-term platform partnerships. They often blend:

• Campaigns anchored by a big central idea or theme
• Structured briefs for creators, but with room for personal style
• Strong emphasis on brand safety and approvals
• Multi-channel rollouts that tie influencers into other media

For marketers under pressure to show results to senior stakeholders, this more traditional, structured approach can feel reassuring.

Creator relationships and network depth

Whalar invests heavily in creator relationships. That includes working with household-name creators and rising talent across verticals like beauty, gaming, fashion, and lifestyle.

They often highlight their connection with platform partners and access to first-look opportunities, betas, and new formats.

This can matter if your brand wants to be early on emerging features or needs consistent access to top-tier creators who are selective about partnerships.

Typical client fit for Whalar

Whalar usually fits brands that:

• Operate in multiple countries or regions
• Have mid to large campaign budgets
• Need tight alignment with legal and compliance
• Want strategic input on brand storytelling, not just placements

If you’re a global or fast-scaling brand looking for a creative-led influencer partner that can talk directly to your media and brand teams, Whalar can feel like a natural fit.

Inside NewGen’s way of working

NewGen typically presents itself as a culture-driven, social-native agency focused on younger audiences and fast-moving platforms.

Services and content style

NewGen’s work usually centers on making campaigns feel like part of the feed rather than traditional ads. Their services often include:

• Creator scouting on trend-led platforms like TikTok
• Campaign and content ideas that mirror current trends
• Short-form video production with creators
• Social channel rollouts, especially for youth-facing brands
• Performance tracking around engagement and shareability

They often lean into humor, trends, challenges, and formats that feel natural to younger audiences.

Approach to campaigns and speed

NewGen’s advantage is usually speed and cultural currency. Their campaigns often:

• Move quickly from idea to live content
• Adjust mid-flight based on what performs
• Give creators more freedom to interpret the brief
• Lean into trends while they are still fresh

This can be powerful for product drops, seasonal pushes, or moments when your brand wants to ride a cultural wave.

Creator relationships and emerging talent

NewGen typically collaborates with creators who are deeply embedded in online subcultures, niche communities, and fast-growing channels.

That might include TikTok creators with strong storytelling skills, meme pages, or niche experts who are influential within a specific corner of the internet.

For brands that care more about cultural relevance than massive follower counts, this type of network can deliver outsized impact.

Typical client fit for NewGen

NewGen often fits brands that:

• Target Gen Z and younger millennials
• Are comfortable with bolder, less polished content
• Want to experiment with trends and formats
• Have campaign budgets but may not need huge global rollouts

If you’re focused on buzz, relevance, and “in the moment” social content, a youth culture focused agency can be a strong option.

Key differences in style and focus

The question is less “Which agency is better?” and more “Which one works the way you do?” That’s where this influencer agency comparison really matters.

Scale and structure

Whalar is usually set up for complexity: multi-market work, bigger brands, and campaigns that involve many stakeholders.

NewGen is usually more streamlined, focusing on fewer markets, faster content cycles, and youth-heavy platforms.

If you need deep coordination across legal, media, and regional teams, Whalar’s scale can help. If you need speed and agility, NewGen’s structure may suit you better.

Creative tone and risk profile

Whalar leans toward structured creative rooted in brand narratives and long-term positioning, with guardrails to protect reputation.

NewGen leans toward trend-led creative and looser formats that feel like organic social, sometimes with more creative risk.

Both can do safe work; the difference is how far you want to push tone, humor, and informality.

Type of creators and audiences

Whalar’s roster and network often skew toward established creators and multi-platform talent, with reach across ages and regions.

NewGen’s ecosystem usually tilts toward emerging talent, youth communities, and hyper-social personalities rooted in TikTok and similar platforms.

If your brand needs broad awareness across demographics, a wider, established creator network matters. If you need depth with younger audiences, emerging creators may be a better bet.

Pricing approach and ways of working together

Neither agency tends to present simple “packages” like software tools. Instead, pricing is shaped by campaign needs, geography, and level of support.

How influencer agencies usually charge

Most influencer marketing agencies use some mix of:

• Custom campaign fees based on scope
• Creator payments and usage rights costs
• Agency management or service fees
• Monthly retainers for ongoing support

Whalar and NewGen typically follow similar patterns, but the size of budgets and complexity differ.

Typical pricing tendencies

Whalar usually works with brands willing to fund multi-market campaigns and integrated creative work. That often means larger overall budgets and longer planning cycles.

NewGen may be more accessible for brands testing social-first pushes, individual launches, or shorter bursts of activity, though still at professional campaign levels.

In both cases, prices climb with more creators, higher-profile talent, stronger usage rights, and paid media layers.

Engagement style and involvement

Whalar often takes a highly managed approach where the agency handles creator relationships, creative logistics, and reporting, while you approve strategy and outputs.

NewGen can feel more like a creative studio plugged into your social channels, supplying ideas and content that your team amplifies and extends.

Your internal resources matter: if you have a lean team, heavier agency management can be a real advantage.

Strengths and limitations of each agency

Every influencer partner has trade-offs. Understanding them up front can save frustration later.

Where Whalar stands out

• Strong fit for global and enterprise-level brands
• Ability to work with a wide range of creators
• Comfortable with long timelines, complex approvals, and compliance
• Deeper creative strategy around storytelling and brand positioning

A common concern is whether larger agencies will give enough attention to smaller or mid-tier budgets.

Whalar’s setup best serves brands prepared to invest at a level that justifies its infrastructure and talent.

Potential limitations with Whalar

• May not be ideal for very small budgets or one-off tests
• More process can sometimes mean slower pivots
• Approvals and brand safety steps might reduce spontaneity

For some brands, this structure is a relief; for others, it can feel slower than the pace of social culture.

Where NewGen stands out

• Strong feel for youth culture and emerging trends
• Fast-moving content cycles and experimentation
• Closer ties to rising creators and niche communities
• Campaigns that feel fluent in TikTok and short-form video

This can be a powerful combination if your main target is younger audiences who live inside social feeds.

Potential limitations with NewGen

• May be less suited for heavily regulated industries
• Trend-led work can date quickly if not planned carefully
• Some internal stakeholders may find culturally bold work harder to approve

For teams used to traditional brand campaigns, the tone and speed might require a mindset shift.

Who each agency is best suited for

Matching your stage, goals, and comfort level with each partner’s strengths is the real key.

When Whalar is likely a strong fit

• You manage a regional or global brand with multiple markets.
• You need structured reporting and stakeholder-ready decks.
• You want a partner that can sync with media, PR, and creative agencies.
• You have the budget to invest in bigger, multi-creator campaigns.

Whalar tends to work well when influencer activity is a major part of your brand plan, not just a test.

When NewGen is likely a strong fit

• Your main audience is Gen Z or younger millennials.
• You want content that blends with native TikTok and Reels culture.
• You are open to trying new formats and adjusting quickly.
• You need a partner that moves fast with social trends.

NewGen often suits brands that treat social content as their primary marketing, not secondary support.

When a platform alternative may make more sense

Agencies are not the only way to run influencer campaigns. Some brands prefer to keep more control in-house and rely on platforms instead.

How a platform like Flinque fits in

Flinque is an example of a platform-based alternative. Instead of handing everything to an agency, your team can discover creators, manage outreach, and coordinate campaigns from one place.

This usually suits brands that:

• Want to build long-term, direct relationships with creators
• Have internal marketers ready to manage campaigns
• Prefer flexible costs over ongoing retainers
• Need to run many smaller collaborations across time

A platform option can feel more hands-on, but also more transparent, especially if you like to see every step of the process.

FAQs

Do these influencer agencies only work with big brands?

They often highlight larger campaigns publicly, but both can take on mid-sized brands if the brief and budget fit. Very early-stage or low-budget projects may find more flexibility with smaller agencies or platform tools.

Can I work with my own list of creators through these agencies?

In many cases, yes. Agencies often blend their own network with your existing relationships, helping with contracts, briefs, and payment. The exact setup depends on your goals and how you want to share control.

How long does it take to launch a campaign?

Timelines vary. Structured, multi-market campaigns can take several weeks or more to plan and approve. Faster, trend-led campaigns can move more quickly, especially for brands comfortable with shorter approvals.

Do these agencies manage paid social as well as organic influencer posts?

Many influencer agencies help with paid amplification, such as boosting creator content or running whitelisted ads. The depth of paid media services differs, so it’s worth asking specifically during early calls.

What should I prepare before speaking to any influencer agency?

Have clarity on your target audience, key markets, rough budget range, timeline, and success metrics. Example content you like, brand guidelines, and past learnings from social can also help agencies respond with better ideas.

Conclusion: choosing the right influencer partner

Both agencies aim to connect brands and creators, but they serve slightly different needs. Think about your audience, the type of content you want, and how your internal team works.

If you lean toward structured, global campaigns, Whalar may align more closely. If you prioritize youth culture and fast-moving content, NewGen might feel more natural.

And if you prefer to keep control in-house, a platform-based option like Flinque can be worth exploring alongside agency conversations.

Start with your goals, budget, and appetite for involvement. Once those are clear, the right partner usually becomes much easier to spot.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.