Whalar vs Cloutboost

Why brands compare influencer campaign agencies

When you start planning serious creator partnerships, choosing the right agency partner becomes a big decision. You want people who understand your brand, can find the right influencers, and turn content into real sales or awareness.

Two names that often come up are Whalar and Cloutboost. Both work with brands on influencer campaigns, but they lean into different strengths and ways of working.

The goal here is to help you see, in plain language, which type of agency is closer to what you actually need right now.

Table of Contents

• What these influencer campaign services are known for
• Inside Whalar’s style and services
• Inside Cloutboost’s style and services
• How the two agencies really differ
• Pricing approach and how work is structured
• Strengths and limitations to keep in mind
• Who each agency is best for
• When a platform alternative like Flinque may fit better
• FAQs
• Conclusion: choosing the right agency style
• Disclaimer

What these influencer campaign services are known for

The primary keyword to focus on here is influencer campaign services. Both agencies sit firmly in that world, but they serve different types of brands and goals.

Whalar is generally known for large scale creator programs, brand storytelling, and culture driven partnerships, especially on social platforms like Instagram and TikTok.

Cloutboost is best known for performance driven campaigns in gaming and tech, where tracking sign ups, installs, and purchases matters as much as awareness.

So while they’re both influencer agencies, one leans more into brand and culture, and the other grew out of gamer and tech audiences that care about measurable results.

Inside Whalar’s style and services

Whalar positions itself as a creative influencer agency that blends brand ideas, creator talent, and distribution. You’ll often see their work around big cultural moments or brand stories.

Core services you can expect

Exact offerings evolve over time, but Whalar typically provides a full service package around creators and social content.

• Influencer discovery and casting across platforms
• Creative concept development with brand teams
• Campaign planning and content calendars
• Talent management and contract negotiation
• Usage rights and content licensing support
• Paid amplification and media strategy around creator content
• Reporting and insights based on campaign performance

You’re not just paying for introductions to influencers. You’re paying for creative, project management, and the ability to run complex, multi creator campaigns at scale.

How Whalar tends to run campaigns

Whalar usually starts with a strategic or creative brief. They work with your team to understand your brand tone, audience, and objectives like awareness, engagement, or content creation.

Then they cast creators who naturally fit your audience and message. A big focus is letting creators keep their own voice, while still delivering on your goals and brand rules.

Campaigns often involve storytelling rather than one off shoutouts. Think series of videos, themed content, or coordinated activity across multiple creators.

Creator relationships and talent network

Whalar has cultivated relationships with creators across many niches and levels, from rising talent to major names. They also work with creators on ongoing partnerships, not just single posts.

This can help when you want a mix of big reach and niche authenticity. It also helps with navigating usage rights, exclusivity, and long term content plans.

Typical client fit for Whalar

Whalar often works with mid market and enterprise brands that care about brand image and cultural relevance. You’ll see work across beauty, fashion, retail, entertainment, and consumer tech.

They are usually a match when:

• You need multi market or multi platform activations
• You want strong creative direction and storytelling
• You value high quality content you can reuse in your own channels
• You have budget for full service support and creative fees

Inside Cloutboost’s style and services

Cloutboost is widely recognized for influencer marketing in gaming and tech, especially around launches, user acquisition, and performance focused campaigns.

While they can operate in other categories, their roots are with game publishers, hardware brands, and tech products that care about measurable outcomes.

Core services you can expect

Cloutboost usually provides a mix of campaign management, creator outreach, and performance tracking.

• Creator sourcing across YouTube, Twitch, and other platforms
• Campaign planning around launches, updates, or events
• Negotiation of sponsored segments, integrations, or streams
• Coordination of keys, early access, or product seeding
• Tracking links, promo codes, and performance reporting
• Ongoing optimization of creator mix and messaging

The focus is less on brand artistry and more on aligning with creators whose audiences actually install, sign up, or buy.

How Cloutboost tends to run campaigns

Cloutboost often begins with your acquisition or launch targets. You might be aiming for installs, wishlist adds, pre orders, or traffic to a landing page.

They then identify creators whose audiences match your target players or buyers, and structure deals that fit creator formats, like sponsored segments or dedicated videos.

Reporting centers around performance metrics. You’re likely to see breakdowns such as conversion trends, traffic volume, and creator by creator outcomes.

Creator relationships and talent network

Cloutboost works closely with streamers and content creators in gaming, esports, and tech commentary. Many focus on PC, console, or mobile titles, as well as tech gear.

This niche focus can be a big advantage if you’re a studio, publisher, or hardware brand trying to reach specific gamer segments.

Typical client fit for Cloutboost

Cloutboost tends to work with game developers, publishers, gaming accessories, and technology startups or established tech brands.

You’re a strong fit when you:

• Need to drive installs, signups, or purchases
• Care about ROI and detailed performance tracking
• Are launching or updating a game or tech product
• Need help navigating gaming and streaming creator culture

How the two agencies really differ

Both agencies live in the influencer world, but their day to day work can feel very different to a brand team.

Brand storytelling versus performance focus

Whalar leans into storytelling, brand image, and cultural impact. This suits brands investing in long term awareness and identity.

Cloutboost puts more weight on performance. They concentrate on creators whose audiences click, install, or purchase, and optimize around hard numbers.

Industry focus and audience

Whalar supports a broad range of consumer brands. You’ll find their work across lifestyle, retail, personal care, and entertainment.

Cloutboost has a tighter footprint centered on gaming and tech. That specialization means deeper knowledge of gamer audiences, platforms, and creator norms.

Campaign scale and complexity

Whalar frequently manages complex, multi market campaigns with many creators and content formats. That’s ideal if you need global coordination.

Cloutboost can also run sizable efforts, but their sweet spot is concentrated verticals, like coordinated launches among gaming creators on YouTube and Twitch.

Client experience and collaboration style

With Whalar, you may work closely with creative strategists and account teams to shape ideas and brand storytelling.

With Cloutboost, conversations may focus more on budgets, audience segments, and performance targets, with creative decisions shaped heavily by the creators.

Pricing approach and how work is structured

Both agencies usually work on custom pricing. There is rarely a one size fits all menu, because creator fees and needs vary by campaign.

How influencer campaign budgets are built

In both cases, pricing usually includes several parts:

• Influencer fees for content creation and posting
• Agency management or service fees
• Creative development or production support, if needed
• Paid amplification budgets, when boosting content
• Usage rights and whitelisting, when content is reused

Larger brands may work on retainers or recurring scopes, while smaller or mid sized companies may engage around specific campaigns.

Whalar’s general pricing style

Because Whalar often runs creative centric, high touch programs, budgets may include concept development, creative direction, and robust project management.

When you’re planning multi country campaigns or ongoing creator programs, it’s common to work with them on longer term relationships rather than one off projects.

Cloutboost’s general pricing style

Cloutboost budgets are largely shaped by creator rates and performance priorities. They may manage a mix of bigger talent and mid tier or smaller creators.

You might see campaign structures that involve test phases, then scaling spend toward the creators and formats that perform best.

Factors that drive cost for both

Regardless of which agency you choose, these elements usually push costs up or down:

• Number and size of creators involved
• Platforms used and content formats
• Markets and languages needed
• Type and duration of content usage rights
• Timeline and complexity of coordination

*Many brands underestimate how much usage rights and rush timelines can change the final budget.*

Strengths and limitations to keep in mind

No agency is perfect for every brand. Understanding where each one shines and where they may fall short helps you set better expectations.

Where Whalar tends to shine

• Strong creative vision and storytelling skills
• Access to a wide range of creators and verticals
• Experience with large, complex campaigns
• High production value content that can be reused

This makes them powerful for brands investing in long term image and cultural presence, not just short bursts of sales.

Possible limitations with Whalar

• May be less accessible for very small budgets
• Brand storytelling focus may feel heavy if you just need quick performance
• Process can be more involved, which some lean teams find demanding

*Some marketers quietly worry that big creative concepts might not translate into direct sales as quickly as they need.*

Where Cloutboost tends to shine

• Deep knowledge of gaming and tech audiences
• Comfort with performance and ROI focused campaigns
• Experience managing launches, updates, and live service beats
• Strong relationships with streamers and gaming creators

This is especially valuable if your main goal is installs, signups, or specific revenue targets within these verticals.

Possible limitations with Cloutboost

• Niche focus may be less ideal for non gaming consumer brands
• Performance orientation can sometimes underplay softer brand goals
• Best results usually rely on strong tracking and analytics setup on your side

*Brands sometimes worry that too much focus on short term metrics could miss long term brand building opportunities.*

Who each agency is best for

Instead of asking which agency is “better,” it’s more useful to ask who each one is best for right now.

When Whalar is likely the better fit

• Consumer or lifestyle brands aiming for strong brand storytelling
• Companies planning multi market or always on creator programs
• Marketing teams that value creative collaboration and high polish content
• Brands that can invest in both awareness and performance outcomes

When Cloutboost is likely the better fit

• Game studios and publishers needing installs and in game revenue
• Hardware and tech brands seeking tech savvy audiences
• Teams focused on measurable user growth and launch impact
• Marketers comfortable optimizing around conversion data and ROI

Questions to ask yourself before choosing

• Is my top priority awareness, performance, or a balance of both?
• Am I in gaming or tech, or a broader consumer space?
• Do I want heavy creative support, or a more performance centric partner?
• What resources do I have in house for creative and analytics?

When a platform alternative like Flinque may fit better

Not every brand needs a full service influencer agency. Some teams prefer more control and hands on management with lower fixed fees.

This is where a platform alternative can help. Flinque, for example, is built as a software platform rather than a service agency.

With a platform approach, you typically handle:

• Finding and shortlisting creators
• Outreach and negotiation
• Briefing, reviewing, and approving content
• Managing payments and tracking results

That means you can run more frequent, smaller campaigns without signing big retainers, as long as your team has time to manage the work.

A platform sometimes makes more sense when:

• You have internal marketers who understand influencers
• Your budgets are modest but recurring
• You want to test and learn quickly before committing to a large agency
• You prefer building direct relationships with creators

FAQs

How do I know if I need an influencer agency at all?

If your team lacks time, creator relationships, or campaign experience, an agency can shorten the learning curve and reduce risk. If you already manage creators confidently, a platform or in house model might be enough.

Can smaller brands work with agencies like these?

Sometimes, but expectations matter. These agencies often prioritize brands with meaningful budgets and longer term plans. Very small one off projects may be better suited to platforms or boutique specialists.

Which agency is better for global campaigns?

Whalar is generally stronger for broad, multi market consumer campaigns, especially when brand storytelling is a priority. Cloutboost can also work globally, but its sweet spot is gamers and tech audiences.

Do these agencies guarantee sales or installs?

No reputable agency can guarantee specific numbers, because results depend on many factors. They can, however, design campaigns to improve your odds, then optimize toward what’s working.

How long does it take to see real results?

For launches, you can see impact within weeks. For brand building and always on programs, meaningful results may take several months of consistent activity and optimization.

Conclusion: choosing the right agency style

If you’re a consumer brand focused on storytelling, cultural impact, and polished creator content, Whalar’s approach will likely feel aligned with your ambitions.

If you’re a game studio or tech company chasing installs, signups, or very clear ROI, Cloutboost’s performance driven style may feel more natural.

Your budget, timelines, and internal resources should also guide your choice. Fuller service partners reduce your workload but usually require larger, more stable investment.

If you want more control and flexibility, a platform option such as Flinque may be worth testing alongside or before hiring an agency.

The right move is the one that matches your business stage, risk tolerance, and how closely you want to work with creators yourself.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.