Veritone One vs Stryde

Why brands weigh these influencer advertising agencies

When brands explore influencer partners, two names that often come up are Veritone One and Stryde. Both help companies work with creators, but they grew up in very different corners of the marketing world.

Founders, CMOs, and growth teams usually want clarity on what each agency actually does, which one fits their brand stage, and how hands-on they need to be.

They also want to understand creative control, measurement, and how much real strategy support they will receive beyond simple matchmaking with influencers.

Table of Contents

• Influencer advertising agency overview
• What each agency is known for
• Inside Veritone One
  • Services and channels
  • How campaigns usually run
  • Typical client fit
• Inside Stryde
  • Services and channels
  • How Stryde runs campaigns
  • Typical client fit
• How the two agencies differ
• Pricing approach and engagement style
• Strengths and limitations
• Who each agency is best for
• When a platform like Flinque makes more sense
• FAQs
• Helping you choose the right partner
• Disclaimer

Influencer advertising agency overview

The primary keyword here is influencer advertising agencies. At a glance, both Veritone One and Stryde help brands connect with audiences through voices people already trust.

They do this with different mixes of channels, creative formats, and supporting services, from audio sponsorships to long-term creator partnerships around ecommerce.

Before picking one, it helps to understand what each agency is best known for and where they place their deepest focus.

What each agency is known for

Veritone One is widely associated with media-driven influencer work. It has roots in audio, especially podcast advertising, host-read endorsements, and expanding into video and other creator channels.

Stryde, by contrast, is best recognized as an ecommerce growth partner for brands, especially on Shopify and similar platforms, adding influencer programs as part of a broader traffic and sales strategy.

Both will talk about creators and content, but one looks more like a media and sponsorship specialist while the other behaves more like a growth marketing shop for online stores.

Inside Veritone One

Veritone One operates as a full-service media and influencer agency. Its heritage ties strongly to performance audio, which shapes how it plans, buys, and measures creator-led campaigns.

The agency typically supports brands that want reach at scale, backed by data modeling and optimization across many placements and shows, not just a handful of influencers.

Services and channels

While offerings vary over time, Veritone One is generally known for:

• Podcast and radio host-read sponsorships
• YouTube and video creator integrations
• Paid media buying and planning
• Creative strategy for ads and endorsements
• Tracking, attribution, and campaign optimization

Its team usually handles everything from show selection and negotiations to creative approvals and reporting, so larger brands can manage a single relationship for many placements.

How campaigns usually run

Campaigns in this environment commonly start with clear performance goals like cost per acquisition, cost per lead, or attributed revenue from unique codes and links.

From there, the agency builds media plans across podcasts, radio, and video shows, often testing multiple creators to find which voices convert best for the brand.

Host-read spots and customized messages are a big part of the approach, leaning on the trust listeners already have with their favorite shows and personalities.

Typical client fit

Veritone One tends to be a fit for brands that:

• Are ready to spend meaningful budgets on audio and creator media
• Want a strong focus on measurable performance, not just branding
• Value large-scale reach across many shows and influencers
• Need support with complex media buying and optimization

Examples of categories that commonly work with this style of agency include direct-to-consumer products, subscription services, fintech, and other performance-driven advertisers.

Inside Stryde

Stryde is better known for its focus on ecommerce and content-driven growth. Influencer work often plugs into a larger plan that includes search, email, and on-site optimization.

Instead of treating creators only as media inventory, Stryde typically looks at them as part of the path to sale on a brand’s online store.

Services and channels

Public information and case studies suggest that Stryde usually supports clients with services such as:

• Content marketing and SEO for ecommerce brands
• Email and lifecycle marketing
• Paid social and paid search management
• Influencer collaborations tied to online sales
• Shopify and ecommerce growth strategy

Influencer campaigns here are less about buying large blocks of media and more about building content and partnerships that feed search, social proof, and store revenue.

How Stryde runs campaigns

In many cases, the agency begins with revenue and profit goals for the online store, then identifies where creators can support those outcomes, such as launches, seasonal pushes, or product category growth.

Creators might be asked to produce content that also works on the brand’s site or social channels, not just their own profiles.

Measurement often connects back to store analytics, channel tracking, and repeat purchase behavior rather than pure impression counts.

Typical client fit

Stryde often appeals to brands that:

• Sell primarily through an online store they control
• Need help across content, search, email, and paid media
• See influencers as part of a larger ecommerce growth plan
• Value steady, sustainable revenue rather than just short spikes

Product categories can range widely, but you are more likely to see DTC consumer goods, lifestyle products, and niche brands aiming to grow online sales.

How the two agencies differ

Although both work with creators, the way they operate day to day feels very different for marketing teams.

Veritone One behaves more like a media and sponsorship partner, with an emphasis on buying, scaling, and optimizing ad placements across audio and video talent.

Stryde behaves more like an ecommerce growth partner that uses influencers alongside blog content, SEO, email, and paid traffic.

You can think of one as tuned for performance media buying across hosts and creators, and the other as tuned for turning overall site visitors into paying customers.

The kind of meetings you have will reflect this difference: media flighting and attribution modeling on one side, funnel performance and store merchandising on the other.

Pricing approach and engagement style

Neither agency typically publishes fixed price points, because costs depend heavily on campaign size, creator rates, and scope of work.

Instead, most brands can expect custom quotes based on their goals and required channels.

How influencer campaigns are usually billed

Across agencies like these, a few common cost elements show up again and again:

• Influencer or host fees for content and usage rights
• Agency management fees for planning and execution
• Paid media budgets for boosting or repurposing content
• Creative production, editing, and copywriting, when needed

Veritone One often structures budgets around media investment across shows and channels, with ongoing optimization and testing baked into the engagement.

Stryde may wrap influencer work into a broader retainer covering content, search, email, and ads, or run it as a defined campaign attached to ecommerce outcomes.

Engagement style and communication

With a media-led influencer partner, you can expect detailed placement reports, performance metrics, and discussions about scaling winners or trimming underperformers.

With an ecommerce-focused partner, the conversation may revolve more around blended return on ad spend, email list growth, and average order value, with influencers as one driver.

In both cases, brands should ask clearly how often they receive reports, who owns creator relationships, and what approval processes exist for creative and messaging.

Strengths and limitations

Every agency has things it does incredibly well and areas where it is less ideal. Matching those realities with your brand’s needs is crucial.

Where Veritone One tends to shine

• Deep experience with audio and host-read sponsorships
• Ability to manage many shows and creators at once
• Strong focus on measurable performance and optimization
• Good fit for brands already investing in media across channels

One common concern is whether a large agency can give enough attention to smaller or earlier stage advertisers.

Where Veritone One may feel less ideal

• Brands wanting very small test budgets may find minimums challenging
• Companies only selling locally might not benefit fully from national media reach
• Teams needing heavy in-house content production beyond host reads may require extra resources

Where Stryde tends to shine

• Holistic ecommerce view across content, search, and email
• Influencer efforts tied closely to online store performance
• Useful for brands that prefer steady compounding growth
• Ability to repurpose creator content for SEO and on-site use

Many ecommerce founders worry whether an agency can truly understand their niche and margins before scaling traffic and creator spend.

Where Stryde may feel less ideal

• Brands wanting pure media buying at national scale may outgrow this setup
• Companies focused mostly on offline retail may not see full value
• Teams seeking heavy branding campaigns without sales targets might prefer a different specialist

Who each agency is best for

Once you understand what each group prioritizes, it becomes easier to picture where your brand might fit best.

Best fit for Veritone One

• Subscription services focused on measurable customer acquisition
• National DTC brands ready to scale podcast and creator media
• Fintech, health, or tech companies that benefit from trusted host endorsements
• Marketing teams comfortable with attribution data and testing many shows

If your primary need is high-reach host-read endorsements combined with data-driven optimization, this style of agency often aligns well.

Best fit for Stryde

• Shopify or similar ecommerce brands aiming for steady revenue growth
• Founders wanting content, search, and influencers under one roof
• Teams who care deeply about profit per order and repeat purchase
• Brands that see influencers as long-term partners, not only media slots

If your main problem is getting more of the right visitors to your store and converting them, with creators playing a focused supporting role, this approach can work nicely.

When a platform like Flinque makes more sense

Some brands look at full-service agencies and realize they want more control or lower fixed costs. In those cases, a platform-based approach can be worth exploring.

Flinque is an example of a platform that lets brands find influencers, manage outreach, and run campaigns themselves without committing to ongoing agency retainers.

This kind of setup can suit teams that are comfortable handling strategy in-house, but want better tools for discovery, communication, and tracking.

It is especially useful for brands that wish to:

• Start with smaller budgets and experiment across creators
• Build direct relationships with influencers over time
• Keep full visibility on conversations, terms, and content approvals
• Layer creator campaigns on top of existing internal marketing efforts

The tradeoff is that you trade done-for-you execution for more in-house work, but often save on management fees and retain tighter control over how campaigns run.

FAQs

Can I work with both agencies at the same time?

Yes, some brands use different agencies for different roles. For example, one may handle audio sponsorships while the other manages ecommerce content and search. Clear scopes, tracking, and communication help avoid overlap or confusion.

How big should my budget be before talking to these agencies?

There is no single number, but you generally need enough budget to test multiple creators and allow optimization. If you only plan to spend a few thousand dollars total, a self-managed platform may be more realistic.

Will I get to approve influencer content before it goes live?

Most reputable agencies include brand approvals in their process, especially for regulated industries. Ask each partner exactly how reviews, revisions, and final sign-offs work so you are comfortable with the workflow.

How long before I see results from influencer campaigns?

Some campaigns show traction within weeks, especially with strong offers and tracking. For ecommerce and content-driven strategies, real momentum often takes several months of consistent testing, optimization, and creator relationship building.

What should I ask during the first call with an agency?

Ask about their experience in your category, typical budgets, reporting cadence, approval process, and how they choose creators. Request relevant case examples and clarify who will be on your account day to day.

Helping you choose the right partner

Choosing between these influencer advertising agencies comes down to how you sell, how you measure success, and how involved you want to be.

If you are ready to scale audio and creator media with clear performance targets, a media-focused partner may fit better. If your main challenge is growing ecommerce revenue across channels, an ecommerce growth specialist can be more aligned.

For teams seeking control and flexibility with smaller budgets, a platform like Flinque can provide a middle ground, giving you tools without long retainers.

Start by mapping your next twelve months of goals, honest budget range, and how much reporting rigor your leadership expects. Then choose the partner whose strengths match that reality, not just whose name you recognize.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.