Veritone One vs MoreInfluence

Why brands look at these influencer agencies side by side

When brands weigh Veritone One against MoreInfluence, they are usually trying to answer a simple question: which partner will help us turn influencer buzz into real sales and brand lift without wasting budget?

Both work with creators, but they do it in very different ways.

One leans heavily into media buying, audio, and measurement across channels like podcasts and streaming. The other focuses more on tailored, hands-on influencer programs built around social content and community.

Before choosing, you want clarity on services, creative style, scale, and how involved your team will need to be.

What these influencer agencies are known for
Inside Veritone One’s style and services
Inside MoreInfluence’s style and services
How the two agencies truly differ
Pricing approach and how work is structured
Strengths and limitations you should know
Who each agency is best suited for
When a platform like Flinque makes more sense
FAQs
Conclusion: choosing the right partner for your brand
Disclaimer

What these influencer agencies are known for

The primary keyword for this page is influencer marketing agency choice, because that’s what most teams care about when comparing these two names.

Veritone One is widely recognized for performance driven media that blends influencers, hosts, and talent with paid placements and heavy analytics.

They are especially strong in audio, podcast advertising, and host read promotions that feel native but still deliver measurable returns.

MoreInfluence is recognized for building tailored influencer programs around social channels like Instagram, TikTok, and YouTube, with a strong emphasis on human relationships.

The team often leans into matchmaking between brands and creators, paying close attention to tone, audience fit, and long term partnerships.

Brands usually compare these agencies to understand which will better match their channel mix, budget, and need for either scale or depth.

Inside Veritone One’s style and services

Veritone One operates as a full service agency that merges influencer marketing with broader media strategy and data science.

They do not just match brands with creators. They also shape the surrounding media plan so each placement works harder as part of a bigger system.

Core services you can expect

While exact offerings may evolve, typical services include strategy, media planning, campaign management, and measurement.

Influencer and host read campaigns, especially within podcasts and streaming audio
Media buying and optimization across audio, video, and digital placements
Creative collaboration and scripting for hosts and creators
Tracking, attribution modeling, and performance reporting
Brand safety and compliance oversight

This combination appeals to brands that see creators as one piece of a performance media engine, not as a separate channel.

How Veritone One usually runs campaigns

Campaigns often start with a clear performance goal, such as new customers, trial signups, or direct response sales.

The team then identifies shows, hosts, and influencers whose audience, content style, and historical performance align with those targets.

Instead of one off posts, they often recommend ongoing, repeated placements to build familiarity and trust over time.

Scripts and talking points are usually crafted with guardrails, but hosts are encouraged to keep their own authentic voice and storytelling.

Reporting tends to highlight lift, cost per result, and how each partner stacks up against benchmarks.

Creator relationships and talent style

Veritone One often works with professional hosts and established creators, particularly in podcasting, radio style content, and digital audio.

Many of these relationships are performance focused, with tight tracking through promo codes, vanity URLs, or similar tools.

Because of this, creators are usually expected to deliver measurable impact, not just impressions or brand awareness.

This can be ideal if your product has clear purchase triggers and you are comfortable optimizing around direct response metrics.

Typical client fit for Veritone One

Clients often include growth focused consumer brands, subscription services, and ecommerce companies that rely heavily on measurable spend.

Examples of categories that commonly use this type of agency include:

Subscription boxes and DTC brands
Fintech and personal finance apps
Wellness, nutrition, and fitness products
Online education platforms and software

These brands tend to have strong tracking in place and are comfortable shifting budgets quickly toward the podcasts and creators that perform best.

Inside MoreInfluence’s style and services

MoreInfluence positions itself more squarely around social creators and personalized influencer programs, often for brands that want a stronger storytelling angle.

Instead of leading with media buying, they lean into creative collaboration, content planning, and long term partnerships.

Core services typically offered

The agency focuses on the full lifecycle of influencer campaigns, from planning to reporting.

Influencer discovery and vetting across Instagram, TikTok, YouTube, and blogs
Campaign concepting, brief development, and content direction
Negotiation, contracts, and day to day creator management
Content calendars, posting schedules, and coordination with your own channels
Reporting on reach, engagement, and impact on brand objectives

Because of this, MoreInfluence tends to feel like an extension of your social team rather than only a performance media partner.

How MoreInfluence usually runs campaigns

Campaigns often begin with brand story, key themes, and the type of creative you want to see in the market.

The team then sources creators whose personality, tone, and audience match those goals, rather than optimizing only for immediate sales.

Deliverables might include a mix of short form videos, stories, static posts, and sometimes blog content or email partnerships.

There is often more emphasis on creative approvals, content guidelines, and keeping posts on brand visually and verbally.

Results usually highlight engagement, sentiment, and how the content feeds into your broader marketing objectives.

Creator relationships and collaboration style

MoreInfluence tends to favor relationship driven matchmaking, where they look for genuine alignment between your values and those of the creator.

They may be more open to working with micro and mid tier influencers if those partners bring tight niche communities.

This can help smaller or emerging brands punch above their weight with targeted storytelling rather than only broad reach.

The tone of collaboration often feels more hands on, with more back and forth across creative and content direction.

Typical client fit for MoreInfluence

Clients often include consumer brands aiming to deepen their presence on social channels rather than only optimize one direct response metric.

Beauty, skincare, and personal care brands
Fashion and lifestyle labels
Food, beverage, and hospitality companies
Local or regional brands testing national influencer programs

These teams may care as much about content quality and brand perception as they do about immediate sales attribution.

How the two agencies truly differ

On the surface, both partners help brands work with influencers, but their focus and feel are quite different.

Veritone One behaves more like a media and performance partner, while MoreInfluence operates more like a creative and relationship partner.

Differences in channel focus

Veritone One has a strong reputation in podcast and audio host driven advertising, often mixed with other paid channels.

MoreInfluence leans toward visual and short form content on social channels, where creative storytelling is central.

Your marketing mix should heavily influence this decision.

Differences in measurement style

Veritone One usually puts strong emphasis on cost per acquisition, lift studies, and performance metrics.

Campaigns are often tweaked quickly based on data, shifting spend toward the best performing shows or creators.

MoreInfluence’s reporting often centers on engagement, content quality, and how influencers support broader brand goals.

There may be measurement of leads or sales too, but storytelling and long term positioning tend to matter more.

Differences in client experience

Working with Veritone One can feel like working with a media agency that happens to specialize in influencer and host driven content.

Expect more conversations about scale, spend, and allocation across channels.

Working with MoreInfluence can feel closer to working with a boutique social agency.

Expect more time spent on creative briefs, content examples, and reviewing individual influencer partners.

Pricing approach and how work is structured

Both agencies typically price through custom proposals rather than public rate cards, so your costs will depend heavily on scope.

Typical pricing elements for Veritone One

Pricing for Veritone One usually reflects the mix of media spend, management, and creative support you need.

Agency fees for strategy, planning, and optimization
Media budgets for podcast spots, host reads, and digital placements
Production or creative support if needed for specific integrations
Additional costs for advanced analytics or brand studies in some cases

Larger, always on campaigns with recurring placements will typically involve ongoing retainers or long term agreements.

Typical pricing elements for MoreInfluence

MoreInfluence’s pricing usually reflects the number of creators, complexity of content, and length of engagement.

Agency fees for influencer sourcing, management, and reporting
Individual influencer payments, including usage rights if required
Potential content production or coordination fees
Optional costs for extra strategy work, such as campaign expansions

Many brands will run shorter pilot campaigns and then scale into larger retainers if the partnership works well.

What pushes costs up or down

Several factors can shift total budget requirements for either agency.

Number of creators or hosts and their follower size
Whether you want exclusive relationships or flexible, test and learn activity
How strict your content approval and compliance needs are
Length of campaign and commitment level you are comfortable with

*A common concern is whether smaller brands can afford these agencies at all.* The answer usually depends on how tightly scoped your first test is.

Strengths and limitations you should know

Every agency has trade offs. Knowing them ahead of time helps you set the right expectations and choose more confidently.

Where Veritone One tends to shine

Deep experience in audio and podcast advertising with influencers and hosts
Strong performance mindset and data driven optimization
Ability to scale budgets across many shows once a formula is working
Comfort working with brands that need clear acquisition goals

This makes them powerful for brands that already understand their unit economics and want to push harder on paid growth.

Where Veritone One may feel less ideal

Smaller brands with modest budgets may find minimums challenging
Teams seeking highly bespoke, small batch social content might feel underserved
Brands without tracking or attribution in place may struggle to unlock full value

If your focus is mostly organic social storytelling, you might feel their strengths are underused.

Where MoreInfluence tends to shine

Thoughtful matchmaking between brands and social creators across tiers
Strong emphasis on content quality and on brand messaging
Comfort running campaigns with micro and mid tier influencers
Support for brands that care about community and long term perception

This is especially attractive if your internal team is thin and you need help managing daily creator details.

Where MoreInfluence may feel less ideal

Highly performance obsessed brands might want deeper attribution frameworks
Companies with huge media budgets may need broader cross channel buying power
Brands that only want large, celebrity level talent might require additional partners

*Some marketers worry that a relationship driven approach will be too “soft” on results.* The key is setting clear goals and reporting expectations from day one.

Who each agency is best suited for

Rather than asking which agency is better overall, it’s more useful to ask which one fits your situation today.

When Veritone One is usually a strong choice

You have a proven offer and want to scale acquisition through influencers and hosts.
You’re already investing in podcast or audio and want expert support.
Your leadership cares deeply about measurable cost per new customer.
You are comfortable with ongoing, always on campaign structures.

When MoreInfluence is usually a strong choice

You want to grow presence on Instagram, TikTok, or YouTube with strong creative.
You value relationship driven influencer partnerships and recurring content.
You’re open to working with micro and mid tier creators to reach niche groups.
You want support managing pitches, briefs, and approvals without overloading your team.

Questions to ask yourself before choosing

Which channels matter most to your growth in the next 12 months?
Is your top goal direct sales, brand lift, or a balanced mix?
How much internal time can you realistically put into creator feedback?
Do you want a media heavy partner, a creative heavy partner, or both?

Your answers will clarify whether a performance led or relationship led agency is a better starting point.

When a platform like Flinque makes more sense

Not every brand is ready for a full service influencer agency with retainers and large campaign budgets.

Some teams prefer to manage things in house, while still wanting better tools to find and work with creators.

Why brands consider a platform alternative

Platforms such as Flinque offer discovery, campaign workflows, and reporting without requiring you to hand over strategy and management.

This can make sense if you have a capable internal marketer who wants to test influencer programs more gradually.

Instead of paying a large agency fee, you use software to organize outreach, briefs, and tracking yourself.

When this route is a better fit

You have limited budget and want to start small with just a few creators.
Your team enjoys direct contact with influencers and wants to learn the channel in depth.
You prefer flexibility and do not want long term agency contracts yet.
You’re testing different markets or products and need fast, lightweight experiments.

If those points resonate, exploring a platform based approach before hiring a large agency can reduce risk.

FAQs

Is either agency better for new brands with no influencer history?

Both can work with new brands, but you should be realistic about budgets and goals. Many younger companies start with smaller, tightly scoped tests or try a platform first to understand what types of creators work best.

Do these agencies only work with large influencers?

No. While big names help with reach, many campaigns now involve micro and mid tier creators. They often deliver higher engagement and more targeted audiences, which can be more efficient for certain goals and budgets.

Can I keep content rights from influencer campaigns?

Content rights depend on your contracts. You usually need to negotiate usage terms, time periods, and channels. Agencies typically help structure these deals, but you must specify how you plan to reuse content in paid or organic channels.

How long should I test an influencer agency before judging results?

Most brands should plan at least one to three months of activity before making strong decisions. This allows enough time to test different creators, optimize messaging, and start seeing patterns in performance and content quality.

Do I still need internal staff if I hire an influencer agency?

Yes. Even with a full service partner, you’ll need at least one internal owner for approvals, feedback, product input, and alignment with other channels. Agencies amplify your team; they do not fully replace it.

Conclusion: choosing the right partner for your brand

The right influencer partner depends less on name recognition and more on your goals, channels, and appetite for performance versus storytelling.

If you need to push measurable customer acquisition and see podcasts or audio as key, Veritone One’s performance minded structure can be powerful.

If you want rich social content, tighter community connections, and hands on creator management, MoreInfluence may be the better cultural fit.

When budgets are tighter or you want to stay close to the work, a platform option like Flinque can help you test and learn before committing to a full service agency.

Clarify your must have channels, success metrics, and internal capacity first. Then speak openly with each partner about scope, expectations, and what success really looks like for your brand.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.