Veritone One vs MG Empower: What Happened to Veritone One
One of these is not a live option. The Veritone One site does not serve and the business left the group in 2024. MG Empower is the side you can actually brief.
Which one is right for you
Three buyers, three picks. Find the column that sounds like your team.
Look up Veritone One if
- You are tracing where the work moved
- You need to rule Veritone One in or out
- You are researching what happened to Veritone One
Choose MG Empower if
- You want global social influencer campaigns
- You want integrated creative and strategy too
- You run beauty, fashion, tech or lifestyle brands
Choose Flinque if
- You want to find and vet social creators yourself
- You want flat published pricing you can start free
- You want to run discovery in-house, not hire an agency
Veritone One vs MG Empower vs Flinque
The factors below are set out for both. Only MG Empower is a live option. Since 2024 Veritone One has had no live presence of its own. Flinque is the flat-price software option on the right.
| Factor | Veritone One | MG Empower | Best valueFlinque |
|---|---|---|---|
| Best for | Not available, site offline | Brands wanting global social influencer campaigns | Teams running discovery in-house |
| Agency type | Audio and podcast performance agency | Influencer and integrated marketing agency | Self-serve software, not an agency |
| Engagement model | Managed media buying, performance based | Managed campaigns, retainer or project | Flat monthly subscription |
| Typical minimum | Not applicable (brand retired into Oxford Road) | Not established (home, about and connect checked Sep 2026) | Free, then $49/mo |
| Published pricing | None | No | $0 to $150/mo, public |
| Creator network | Podcast hosts and audio creators | Proprietary CRM, 1M+ influencers | 10M+ verified, 200 data points each |
| Platforms covered | Podcast, radio, YouTube, streaming audio | Instagram, TikTok, YouTube and more | Instagram, YouTube, TikTok, X |
| Services | Audio strategy, media buying and creative | Influencer, social, experience, strategy, creative | Discovery, vetting and audience data |
| Campaign management | fully managed | fully managed | You run it, software assists |
| Content and usage rights | Per placement deal | Per campaign agreement | You negotiate directly with creators |
| Paid amplification | Core, audio media buying | Part of integrated campaigns | Run your own whitelisting |
| Measurement and reporting | Not available | Campaign reporting and insights | Audience and fake-follower data built in |
| Team and locations | Not established | London, owned by Amyris since 2021 | Software with support included |
| Time to launch | After media planning | After scoping and briefing | Shortlist in minutes on the free plan |
How we compared: Engagement models and minimums come from each agency's own site plus public reporting and client reviews, cross-checked and dated June 2026. Where an agency hides its pricing we say undisclosed rather than guess a number. The verdicts are ours, not the agencies'.
What each agency actually does
What Veritone One was
Veritone One is not available to hire. The record is clear: what answers at the old address is a Pantheon error, not a website. The divestiture to Insignia Capital Group was announced on 22 October 2024.
Its absence from both veritone.com and oxfordroad.com is part of the evidence. It is no longer part of the listed company that once owned it. Oxford Road is the brand that trades in this space today.
The brand's fate is inferred from absence rather than stated by anyone. Where the work went is Oxford Road.
What Veritone One was known for
- Broadcast radio planning
- Media planning across radio and podcast
- Podcast advertising at scale
- Performance measurement on audio
Why it is not a live option
- The certificate belongs to another host
- Oxford Road is what trades
- No current service page exists
- No service page exists
What is MG Empower
MG Empower works the other channel. Founded in London in 2017 by Maira Genovese, a marketer who came up through American Express, YSL and Burberry, it started as an influencer agency and grew into an integrated one. Today it runs influencer, social, experience, strategy and creative work across multiple continents, leaning on a proprietary influencer CRM it puts at more than a million creators. Its campaigns have reached past a billion people across dozens of territories. The client list runs to TikTok, Ford, Porsche, Bumble, Snapchat and Deliveroo.
On ownership, MG Empower was acquired by Amyris in 2021. Amyris later entered Chapter 11, though MG Empower has kept its site and service offering active into 2026. Pricing was not established from its homepage, about and connect pages (checked September 2026). This point cannot be answered for Veritone One, which does not trade. A brand weighing the two is usually choosing a channel rather than two versions of the same thing. For brands that want to run social discovery in-house instead, Flinque is the third path.
What MG Empower does well
- Global social influencer reach
- Integrated offering beyond influencer alone
- Proprietary CRM of 1M+ creators
- Recognisable enterprise client roster
Where it falls short
- Pricing not established from its homepage, about or connect pages (checked Sep 2026)
- Parent company Amyris hit Chapter 11
- Built for larger campaign budgets
- Managed service, no self-serve search
Head to head
These two are not weighed against each other on the usual terms. Veritone One cannot be hired. This is easy to verify: veritoneone.com presents a certificate for pantheonsite.io and over plain HTTP returns Pantheon's unknown-site 404. Veritone Inc sold it out of the group to Insignia Capital in October 2024. MG Empower is therefore the only live half of this and the rest of the page is the record on Veritone One.
Which should you actually pick
Forget the pitch decks for a second. Match the partner to the situation you are in.
You are checking on Veritone One
If you came here for Veritone One, the live answer is Oxford Road.
→ Read the historyYou want global social campaigns
You want influencer and integrated social work across markets, with creative and strategy attached. MG Empower fits that brief.
→ Pick MG EmpowerYou want to run social discovery yourself
No retainer, no media plan. You want to search 10M+ verified creators with a fake-follower check on each. Start free on Flinque and pay $49 only if you keep using it.
→ Pick FlinqueYou are testing social influencer marketing
Veritone One is not a live option, so it cannot be weighed against MG Empower on this point. Flinque free plan lets you find and vet verified creators with no card, then scales at a flat $49 a month.
→ Start with FlinqueFlinque: verified discovery at a flat price
If both feel like too much retainer and too little control, Flinque does one job and does it well. Find and vet real creators yourself, fast, then run the campaign in-house. No pitch deck, no monthly retainer, no discovery call to learn the price.
- 10M+ verified creators
- 4 platforms: IG, YouTube, TikTok, X
- 200 data points per creator
- 12 search filters
- Fake-follower check on every profile
- Free, $49, $150, published
See Flinque in action
Short walkthroughs on pricing, discovery and vetting from the Flinque team.
Influencer Discovery Platforms That We Made Easy and Affordable
Find Influencers for $49 a Month: Flinque vs Modash and HypeAuditor (2026)
Common questions about Veritone One and MG Empower
What is the difference between Veritone One and MG Empower?
Is Veritone One still operating?
Who owns MG Empower?
Which one should I use for podcast ads?
How much do they cost?
Can I find creators myself with either?
Do they overlap at all?
Is there a software alternative to both agencies?
Written & reviewed by Flinque Research Team
Influencer Marketing Research · View team →
Our research team specialises in influencer marketing strategy, creator analytics and platform comparisons. Details on this page were verified against agency sites, public reporting and client review platforms in June 2026.
Disclaimer: Information here is collected from publicly available sources, third-party review sites and vendor pages. Pricing and features change, so confirm current details with each provider before buying. This content is for informational purposes only.
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