Veritone One vs Hypertly

Why brands weigh these two influencer agencies

Many marketers end up comparing Veritone One and Hypertly when they want help with influencer and creator campaigns but are unsure which agency style fits their brand. You might be looking for clarity on services, creative approach, scale, and how hands-on you’ll need to be.

Both work with creators, but they support brands in different ways. One leans deeply into media and performance, while the other emphasizes flexible creator partnerships and content tailored to social-first audiences.

What each agency is known for
Inside Veritone One’s way of working
Inside Hypertly’s way of working
How their approaches really differ
Pricing approach and how work is scoped
Strengths and limitations of each option
Who each agency is best for
When a platform like Flinque makes more sense
FAQs
Conclusion: choosing the right partner
Disclaimer

What each agency is known for

The primary keyword for this page is influencer marketing agency choice. That captures what most teams are really deciding: which partner model best supports growth without wasting budget.

Both Veritone One and Hypertly sit in the broader creator and media world, but they focus on different strengths and client needs.

What Veritone One is widely recognized for

Veritone One is typically associated with large scale media planning and buying, especially in audio. Think podcasts, radio, and broadcast integrations, often paired with social and creator content to extend reach.

They are frequently linked with performance focused campaigns for growth brands, especially those that rely heavily on measurable direct response and clear outcomes like trials, sign ups, or purchases.

What Hypertly tends to focus on

Hypertly is generally seen as a social-first influencer shop that concentrates on creator partnerships and content across platforms like TikTok, Instagram, and YouTube.

Rather than anchoring everything around big media buys, Hypertly usually leans into content that feels native to each channel, often working with a wide range of micro and mid-tier creators.

Inside Veritone One’s way of working

This agency usually functions as a hybrid between a media agency and a creator-focused partner. They tend to be a good fit for brands where influencer budgets connect directly to wider media and growth goals.

Services Veritone One typically provides

While services can change over time, Veritone One has been known to support brands with a mix of media and creator support, often bundled under one roof.

Podcast and radio planning and buying
Host-read ad creative and scripting
Influencer partnerships across social channels
Performance tracking and optimization
Coordination with broader media plans

For many brands, the attraction is having one partner oversee both influencer work and other paid media channels that touch audio and broadcast.

How Veritone One tends to run campaigns

Campaigns from this agency often start with audience and performance goals. They’ll look at reach, conversion, and media efficiency rather than just content aesthetics.

For example, if you are a subscription brand, they may arrange podcast host reads, social creator content, and retargeting media so each piece works together.

The flow usually includes planning, creator and host selection, messaging guidelines, content approvals, and steady optimization based on measurable results.

Creator and host relationships

Veritone One is often connected with an extensive network of podcast hosts, radio personalities, and social creators. Those relationships can help secure placements and negotiate value beyond simple one off deals.

They tend to favor creators and hosts who can reliably drive response, not just likes or views. That can mean prioritizing certain shows or personalities that historically convert well.

Typical client fit for Veritone One

This agency tends to be best suited for brands that see influencer and audio as performance channels, not just branding. They often work with:

Direct-to-consumer and ecommerce companies
Subscription services, apps, and SaaS products
Brands investing heavily in podcasts, radio, and broadcast
Marketers with strict growth and attribution goals

It can be especially helpful if your marketing team wants creator content tightly connected to your media buying strategy.

Inside Hypertly’s way of working

Hypertly is often described as more purely influencer and creator focused, with an emphasis on social content that feels organic to each platform and community.

Services Hypertly typically provides

Public information about Hypertly highlights support across creator campaigns, content creation, and channel specific strategies.

Influencer sourcing and vetting
Campaign strategy tailored to social platforms
Briefing, content guidance, and approvals
Usage rights and whitelisting coordination
Reporting focused on engagement and reach

They often work across TikTok, Instagram Reels, YouTube, and other visual or short-form platforms where creators can quickly move the needle.

How Hypertly usually runs campaigns

Hypertly tends to start with brand story, audience, and channel behavior, then builds concepts that feel natural to creators and followers.

You might brief them on your product and goals, and they’ll translate that into creator angles, hooks, and content formats most likely to resonate.

They usually coordinate outreach, negotiation, briefs, feedback, and final reporting, freeing your team from day-to-day management with dozens of creators.

Relationships with creators

Hypertly generally works with a wide range of creators, from micro influencers to larger names, depending on client budgets and objectives.

The emphasis is often on authenticity and creative fit rather than just follower count. That can be valuable if you care about genuine product integration instead of scripted ads.

Typical client fit for Hypertly

Hypertly is often a match for brands that want social-first storytelling with less emphasis on traditional media like radio or broadcast.

Consumer brands targeting Gen Z or young millennials
Beauty, fashion, lifestyle, and wellness products
Early-stage startups seeking social proof and buzz
Brands wanting creative content for paid social reuse

They can also help established companies refresh their brand image with creator-led content.

How their approaches really differ

On the surface, both agencies help with creators, but the way they plug into your marketing mix can feel very different.

Media-heavy versus creator-centric focus

Veritone One is usually anchored in media planning with influencer and host work layered into that. If you want podcast ads, radio spots, and creator content aligned under one plan, this structure helps.

Hypertly, on the other hand, is more narrowly focused on social creator partnerships, giving more attention to content style, trends, and platform culture.

Performance emphasis versus brand expression

Both care about results, but performance tends to sit at the core of Veritone One’s approach. They often think like a growth marketing team, testing, optimizing, and scaling what works.

Hypertly often leans further into creative storytelling, brand fit, and building a presence that feels native to TikTok, Instagram, and YouTube.

Scale and complexity

If you’re operating across many channels and geographies, and you want a large, integrated partner, Veritone One’s scale may feel more comfortable.

Hypertly can be attractive for brands wanting nimble, social-first campaigns without layering on broader media buying complexity.

Client experience and collaboration style

With a media-led agency like Veritone One, expect structured planning cycles, dashboards, and formal reporting tied to wider spend.

With Hypertly, you may see more day-to-day focus on creative ideas, specific creators, and channel trends, with reports aligned to engagement, reach, and content performance.

*A common concern is whether an agency will truly “get” your brand voice while still delivering measurable outcomes.*

Pricing approach and how work is scoped

Neither agency publishes simple menu pricing. Costs usually depend on scope, channels, creator fees, and how deeply they’re involved with your broader marketing.

How Veritone One typically prices work

Veritone One often structures pricing around media budgets plus fees for planning, buying, and management. Creator and host costs are usually included in overall campaign budgets.

You might see a combination of retainers for ongoing support and campaign based allocations tied to specific pushes or seasons.

Bigger budgets usually unlock larger shows, more creators, and multi-channel coverage, while smaller budgets may focus on testing and learning.

How Hypertly usually structures pricing

Hypertly’s pricing often revolves around campaign scope and the number and size of creators involved. Management fees are typically layered on top of influencer compensation.

You might agree on a certain number of creators, posts, and platforms, with a management cost tied to sourcing, coordination, approvals, and reporting.

Brands sometimes start with a test campaign to see results before scaling to larger retainers or long-term relationships.

Factors that influence cost for both

Number of creators and their audience size
Content types: short-form, long-form, podcast, radio
Usage rights and whitelisting for paid ads
Markets and languages targeted
Need for creative strategy, scripting, and production

It’s wise to be clear on what’s included in your fee versus paid directly to creators or media vendors.

Strengths and limitations of each option

Every partner has trade-offs. The right choice depends on your expectations, not just their capabilities.

Where Veritone One tends to shine

Integrating influencer work into broader media strategies
Leveraging host-read ads and audio channels at scale
Performance tracking tied to business outcomes
Working with brands that require structured reporting

Brands that already treat podcast and radio as core channels often appreciate having everything managed alongside creator relationships.

Potential limitations with Veritone One

May feel heavy for very small or early brands
Less suited if you only want a few organic creator posts
Focus on performance can sometimes feel less experimental

*Some marketers worry that a large media-first agency may not flex enough around fast-moving social trends or niche communities.*

Where Hypertly tends to excel

Social-first influencer content across major platforms
Working with micro and mid-tier creators for authenticity
Concepts that feel native to TikTok, Reels, or Shorts
Campaigns built around storytelling rather than just ad reads

If your main goal is to look and feel relevant on social with creators your audience already follows, this style can be powerful.

Potential limitations with Hypertly

Less emphasis on traditional audio or broadcast media
Might not plug as deeply into large-scale media planning
Reporting may lean more into social metrics than full-funnel data

*Some performance-driven teams worry that social-first influencer work doesn’t always tie tightly enough to conversions and long-term value.*

Who each agency is best for

Thinking in terms of fit can be more helpful than asking which agency is “better.” Your needs should drive the choice.

When Veritone One is usually a stronger fit

You invest heavily in podcasts, radio, or broadcast and want creators aligned with those channels.
You run performance marketing at meaningful scale and need influencer efforts measured like any other media.
You prefer one partner overseeing both media buying and creator work.
Your internal team wants structured planning and deeper analytics.

When Hypertly is usually a stronger fit

Your main focus is social platforms and creator-led content.
You want to tap into micro and mid-tier influencers for authenticity.
You’re eager to test creative, trend-driven angles on TikTok or Instagram.
You don’t need full-scale radio, podcast, or broadcast planning.

Questions to ask yourself before choosing

Do we care more about performance data or social presence?
Is audio media critical to our plan this year?
How much do we want to be involved in creative decisions?
Are we prepared to commit a consistent budget for at least several months?

Your answers will steer you toward the partnering style that’s least likely to create friction later.

When a platform like Flinque makes more sense

Not every brand is ready for a full service agency retainer. Some teams prefer to stay close to creators and keep management in-house.

What Flinque offers as a platform alternative

Flinque is a platform-based option that helps brands find influencers and manage campaigns without hiring an agency. Instead of outsourcing everything, your team uses software to coordinate activity.

You can typically search for creators, handle outreach, manage briefs, and track results within a single environment, while maintaining full control of relationships and strategy.

When a platform can be the better route

You have internal marketing staff able to run campaigns.
You want to build direct relationships with influencers.
Your budget isn’t large enough to justify agency retainers.
You prefer transparent creator fees and self-managed deals.

For some brands, starting with a platform lets them learn what works before later deciding whether a dedicated agency is necessary.

FAQs

How do I know if I need an influencer agency at all?

If your team lacks time, creator relationships, or experience managing campaigns at scale, an agency can help. If you’re only testing a few small collaborations, you may be fine managing creators directly or using a platform.

Should I prioritize big-name creators or smaller influencers?

Big names can drive reach and buzz, but they’re expensive and not always best for conversions. Smaller influencers often bring higher engagement and stronger trust. Many brands benefit from a mix, testing into what works best for their audience.

How long before I see results from influencer campaigns?

You may see engagement quickly, but reliable performance signals usually take several weeks or months. Repeated collaborations and consistent testing generally outperform one-off posts. Expect to refine your approach after initial learning campaigns.

Can influencer campaigns work for B2B brands?

Yes, though the approach differs. B2B campaigns often rely on niche experts, industry voices, and LinkedIn or YouTube content. The wins tend to be thought leadership and lead quality rather than viral reach or impulse purchases.

What should I track to judge success?

Track both soft and hard metrics. Look at reach, engagement, and sentiment plus clicks, sign ups, sales, or trials. Over time, compare influencer-driven customers to other channels for retention, order value, and overall profitability.

Conclusion: choosing the right partner

Choosing between these two agencies comes down to your channels, goals, and appetite for performance measurement versus social expression.

If you see audio and media planning as central and want creator work tightly tied to performance metrics, Veritone One’s structure may fit best.

If you prioritize social-first content, authentic creator storytelling, and agile experimentation across TikTok, Instagram, and YouTube, Hypertly likely aligns better.

And if you’d rather keep control in-house, exploring a platform like Flinque can give you the tools to manage influencers directly without long-term retainers.

Clarify your goals, budget, and level of desired involvement. Then speak with each option about real campaigns, not just sales decks, to see who truly understands what you’re trying to achieve.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.