Veritone One vs HelloSociety

Why brands weigh these influencer marketing agencies

Brands that lean on influencers and creators often end up comparing Veritone One and HelloSociety when they want more than one-off sponsorships. You are likely looking for a partner that understands your audience, protects your budget, and can turn creator content into real sales.

This usually comes down to fit. You want an agency that matches your industry, your timelines, and how closely you want to be involved. The right partner feels like an extension of your team, not just a vendor sending reports once a month.

The primary phrase many marketers search around here is influencer marketing agency choice. That phrase really reflects your underlying goal: choosing a partner that can manage campaigns end to end while staying aligned with your brand voice and growth targets.

What these agencies are known for

Both agencies operate in the influencer and creator ecosystem, but they grew up in different corners of the advertising world. That history still shapes how they work with brands today.

The comparison between Veritone One vs HelloSociety usually appears when a brand wants full service help rather than a do it yourself tool. Understanding their roots helps you see why their strengths feel different in practice.

Reputation and focus in plain terms

Veritone One is widely associated with large scale media buying, especially around audio channels. Think podcasts, radio, and expanding into digital and social creator content that ties back into broader media plans.

HelloSociety is more closely linked to visual social platforms and lifestyle storytelling. It built its early reputation around Pinterest and has since expanded into Instagram, TikTok, and other social environments where aesthetics and curation matter.

So while both deal with creators, one tends to come from a media and performance angle, and the other from highly visual social storytelling.

Veritone One overview

Veritone One sits inside a larger AI and media ecosystem under Veritone. That backing means deep experience with media buying, traffic attribution, and cross channel planning. Influencer work is often integrated with broader ad campaigns.

Brands that come to this agency usually want to scale reach fast and plug creator activity into performance driven marketing, not just “awareness.”

Services you can expect

Veritone One positions itself as a full service partner. Instead of selling a narrow influencer package, it often combines creator activity with other paid placements.

• Influencer and creator campaigns across podcasts, YouTube, and social
• Host read podcast ads and sponsorships
• Traditional and digital audio buys
• Media planning and optimization across channels
• Creative guidance and scripting support for hosts and influencers
• Measurement and attribution tied to performance goals

This mix suits brands that see creators as one important channel among many, not the only lever they pull.

How Veritone One tends to run campaigns

Campaigns often start with clear performance metrics: cost per acquisition, cost per lead, or revenue targets. The agency then looks for creators who can fold your message into their content naturally while still driving measurable response.

You are likely to see a bigger emphasis on tracking links, unique promo codes, and structured testing of messages or offers. The tone leans toward “what works at scale” rather than one off brand moments.

Relationships with creators and hosts

Much of the creator work here revolves around strong host relationships, especially in podcasting and talk style formats. These creators are used to long term partnerships and repeated mentions.

Creators often value consistent income from recurring campaigns. That stability can translate into stronger endorsements and more thoughtful integration of your product or service into their content.

Typical client fit for Veritone One

This agency tends to resonate with advertisers that already invest heavily in paid media or are ready to make that leap. You will usually get more value if you have clear funnel tracking and revenue goals.

• Performance driven brands in ecommerce and subscription services
• Companies investing in podcast and audio advertising
• Brands comfortable with ongoing testing and optimization cycles
• Marketers who want detailed reporting and attribution

If you are comfortable evaluating channels based on return on ad spend and similar metrics, the culture and process will likely feel aligned.

HelloSociety overview

HelloSociety started as a Pinterest focused firm and later became part of The New York Times family. That origin shaped a strong point of view on visual storytelling, curation, and pairing brands with creators who feel deeply on brand.

Its work leans more heavily into social platforms where visual mood and aesthetic matter as much as clicks.

Services you can expect

The agency typically helps brands build highly polished creator led campaigns that live on platforms like Pinterest, Instagram, and TikTok. These campaigns can tie into larger brand initiatives or seasonal pushes.

• Influencer sourcing and vetting with a focus on visual fit
• Content planning and mood boards for campaigns
• Cross platform social activations
• Paid amplification of creator content where needed
• Reporting on reach, engagement, and downstream impact

Rather than spreading budget thinly across many small creators, the focus may tilt toward carefully curated partnerships that feel aligned with your brand style.

How HelloSociety usually runs campaigns

Planning tends to start with storytelling: what narrative, look, and feeling do you want the audience to experience? From there, the team builds a roster of creators and concepts that deliver that story across multiple posts.

Deadlines and deliverables often follow a structured calendar. You might see phases like pre launch teasers, launch day content, and post launch reminders.

Relationships with influencers and creators

Because of its visually driven roots, this agency often works with creators who treat their channels like editorial publications. These are people who obsess over styling, photography, and cohesive feeds.

Creators may appreciate the art direction support and the chance to be part of bigger, more curated brand moments rather than simple sponsored shoutouts.

Typical client fit for HelloSociety

Brands with strong design and lifestyle angles often feel at home here. The work favors companies that care deeply about how their products look and feel on screen, not just how many coupon codes get redeemed.

• Fashion, beauty, and lifestyle brands
• Home decor, cooking, and wellness companies
• Brand and social teams with strong visual standards
• Marketers seeking polished, on brand creator content

If your team cares as much about creative quality as performance metrics, this style of partnership can be a natural fit.

How the agencies differ in practice

On paper, both firms run influencer and creator programs. In reality, they feel very different once you start planning campaigns and reviewing content drafts.

Channel and media emphasis

Veritone One leans into channels where spoken endorsements and conversational formats shine: podcasts, talk shows, and long form creator content. Social media plays a role, but within a larger media mix.

HelloSociety is more anchored in visual discovery and browsing behavior. Platforms like Pinterest, Instagram, and TikTok often sit at the center of its planning.

Performance mindset versus storytelling mindset

Both agencies care about results, but they tend to emphasize different levers. Veritone One leans into direct response style thinking, tying creator work to concrete conversions and measurable response.

HelloSociety leans into brand building and social proof, using creators to build desire and trust in visually rich environments that influence future purchases.

Scale, speed, and campaign style

If you imagine quick testing at scale, many podcasts and mid to large sized creators, and heavy use of tracking, the media centric agency may feel more aligned. It excels when you need to scale what is working.

If you imagine slower, more curated rollouts with mood boards, clear aesthetic direction, and cross platform storytelling, the visually focused agency is often a better fit.

Client experience and collaboration

With Veritone One, conversations may center around spend allocation, performance, and how creator work ties into your bigger marketing plan. You will often talk with media strategists and performance marketers.

With HelloSociety, you are more likely to spend time reviewing creative concepts, content samples, and platform specific storytelling ideas. You will often talk with strategists who live inside social trends and aesthetic movements.

Pricing and how engagements usually work

Neither agency follows a simple, public tiered model. Pricing typically depends on your goals, platforms, and the level of service and scale you need.

How budgets are usually structured

For both agencies, you can expect some mix of creator fees and agency service costs. The overall budget will be shaped by the number of influencers, length of campaigns, and media amplification.

• Creator payments, including usage rights
• Agency planning and management fees
• Paid media to boost creator content
• Reporting, measurement, and optimization time

Larger, multi channel campaigns typically require longer commitments and higher minimum budgets.

Engagement models you might see

Brands often engage these agencies through either campaign based projects or ongoing retainers. Retainers make sense when you need continuous creator work across the year.

With performance focused campaigns, you may see iterative phases where results from early waves of creator content shape later waves and budget reallocation.

Factors that push costs up or down

Costs rise quickly when you work with top tier creators, request extensive usage rights, or need heavy paid amplification. Complex content formats also add cost, such as well produced YouTube integrations or high end video shoots.

Simpler, smaller tests with mid tier creators on one or two platforms usually sit at the lower end of what these agencies handle.

Strengths and limitations

Every agency has trade offs. Understanding them upfront helps you avoid mismatched expectations and wasted time during the search process.

Where Veritone One tends to shine

• Integrating creator work with podcast and audio ad buying
• Optimizing based on performance metrics and testing
• Handling large scale campaigns for growth focused brands
• Finding hosts who can sell persuasively in conversational formats

Many brands worry that influencer campaigns are hard to track; this is where a media oriented partner can be especially helpful.

Where HelloSociety tends to shine

• Translating your brand aesthetic into creator content
• Building aspirational, lifestyle driven campaigns
• Working with visually sophisticated creators and photographers
• Activating on platforms that depend on imagery and mood

Brands that want their feeds and campaigns to look editorial grade often find the creative standard here appealing.

Limitations to keep in mind

• Media heavy agencies may feel less suited if you only want a few organic social posts.
• Highly curated, visual campaigns may move slower and involve more review cycles.
• Both options can require meaningful budgets and are not ideal for very small tests.
• Neither model gives you complete control day to day like an in house team or flexible platform.

Clarifying your non negotiables early helps avoid disappointment once proposals start arriving.

Who each agency fits best

Matching your situation to each agency’s strengths is more important than chasing big names. The goal is to find where your needs and their habits naturally overlap.

Best fit scenarios for Veritone One

• You are already spending heavily on media and want creators integrated into that mix.
• You view creators as a performance channel and care deeply about measurable outcomes.
• Podcasts, talk shows, or long form creator content are central to your plans.
• Your internal team has capacity to act on detailed performance insights.

If your leadership asks for revenue impact first and creative details second, this style usually makes sense.

Best fit scenarios for HelloSociety

• Your brand lives or dies on how it looks and feels on social media.
• You want carefully curated creators who match your visual identity closely.
• Platforms like Pinterest and Instagram play a major role in product discovery.
• You are comfortable investing in polished creative that boosts long term brand value.

If your team obsesses over mood boards, typography, and photography, you will often feel more understood in this environment.

When a platform like Flinque may make sense

Full service agencies are not the only path. Some brands want more direct control and prefer to manage creator relationships internally while still using smart tools.

Flinque, for example, is a platform that helps brands find influencers, manage outreach, and run campaigns without committing to an ongoing agency retainer.

Situations where a platform approach can be better

• You have an in house marketing team and time to manage creators.
• Your budget is meaningful but not large enough for major agency minimums.
• You want to experiment across many micro influencers and refine your own playbook.
• You prefer flexible month to month control over campaigns and partnerships.

This route puts more responsibility on your team but also gives you clearer visibility into every relationship and decision.

FAQs

Do I need a large budget to work with these agencies?

You usually need a meaningful budget, especially if you want multiple creators, cross channel campaigns, and ongoing optimization. These firms rarely handle very small tests, so clarify minimums early in any conversation.

Can either agency help with content rights and reuse?

Yes. Both normally negotiate content usage in creator contracts, allowing you to reuse influencer content in ads, emails, or on your site. Make sure your brief and agreements clearly define where and how you plan to reuse assets.

How long should I commit to see results?

Most brands should expect at least several months of consistent work to understand performance and refine creator mixes. One off campaigns can work for launches, but long term learning and improvement require ongoing collaboration.

Should I pick an agency or build an in house team?

It depends on your timeline, budget, and experience. Agencies bring ready made processes and relationships. In house teams give you day to day control but require hiring, training, and investing in tools or platforms like Flinque.

Can I work with both agencies at the same time?

It is possible, especially if they focus on different channels for your brand, but coordination becomes crucial. You will need clear roles, strong communication, and an internal owner to prevent duplicated work and mixed messages.

Conclusion: choosing the right partner

Selecting the right influencer partner is less about who looks best on paper and more about your own goals, channels, and working style. Both agencies can deliver strong results when matched with the right kind of brand.

If you prioritize measurable performance, audio and long form creators, and integration with wider media, the media heavy approach will likely suit you best. If you prioritize visual storytelling, lifestyle positioning, and beautifully curated content, the visually driven partner may feel more natural.

For teams that want more direct control and flexibility, a platform solution such as Flinque can be a smarter starting point. It keeps fixed fees lower while letting you test and learn at your own pace.

Clarify your must have outcomes, your budget range, and how hands on you want to be. With those answers in hand, conversations with any potential partner become far clearer and more productive.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.