Ubiquitous Influence vs Stryde

Why brands look at different influencer marketing partners

When you’re serious about influencer marketing, picking the right partner can make or break your results. Agencies that look similar on the surface often work very differently once a campaign starts.

That’s why many brands end up weighing two full service influencer teams and trying to understand which one actually fits their goals, timelines, and budget.

Maybe you’ve tested influencers in house and want a more organized, scalable approach. Or perhaps you’re moving bigger budgets into creator content and need a partner who can own everything from strategy and outreach to reporting.

This is where understanding the basics of influencer marketing agency services becomes essential. The right fit depends less on flashy case studies and more on day to day workflow, channel focus, and the type of creators they can reliably bring to the table.

What these agencies are known for

Both Ubiquitous Influence and Stryde operate as service based influencer partners, but they’re usually recognized for different strengths and client types.

Ubiquitous tends to be associated with larger scale creator campaigns, especially on social platforms where short form video dominates. They emphasize working with a wide range of talent, from emerging creators to bigger names.

Stryde is more often linked with brands that care deeply about eCommerce performance, content that supports the buying journey, and a blend of influencers plus broader digital marketing.

In practice, that means you’re not just choosing between two agencies. You’re choosing between two styles of working with creators, two ways of measuring success, and two levels of involvement for your internal team.

Inside Ubiquitous Influence

Ubiquitous acts as a full service influencer partner, often focusing on brands that want reach and cultural relevance on social platforms. Their positioning leans toward turning creators into consistent media channels.

Core services and campaign support

While details vary over time, Ubiquitous generally offers end to end campaign help. That usually includes strategy, creator sourcing, outreach, negotiation, content coordination, and reporting.

Typical support may include:

• Campaign planning based on your goals and budget
• Creator discovery across platforms like TikTok, Instagram, and YouTube
• Brief development so creators understand what to say and show
• Contracting and fee negotiation with influencers
• Content review and coordination of approval workflows
• Performance tracking and post campaign analysis

For many brands, the appeal is having a team that handles creator outreach and logistics, which are often the most time consuming parts.

How Ubiquitous approaches campaigns

Most campaigns emphasize short form video and social storytelling, often favoring volume and iteration. Instead of one or two celebrity endorsements, they might line up many mid sized creators.

Their approach often includes:

• Testing multiple creatives and creators in parallel
• Using organic posts as a pipeline for paid usage rights
• Aligning content with trends and sounds on TikTok and Reels
• Repurposing creator content into ads when rights are secured

That style fits brands that want to move fast, try many angles, and treat influencers as a core part of their paid and organic social mix.

Creator relationships and network depth

Ubiquitous positions itself as having broad access to talent across different niches. Rather than representing creators as a talent agency, they act as a connector between brands and influencers.

You can expect them to tap into:

• Short form video creators in lifestyle, beauty, gaming, and more
• Mid tier influencers with strong engagement in specific communities
• Smaller creators who can produce large amounts of content quickly

This breadth can help if you’re testing new audiences or want multiple content styles to see what resonates.

Typical client fit for Ubiquitous

Ubiquitous often suits brands that:

• Sell consumer products with visual appeal
• Want to grow awareness on social channels quickly
• Have budget to test many creators and concepts
• Are comfortable with a fast moving, trend driven content style

If your team prefers polished, evergreen content over trend based content, you’ll want to discuss creative direction carefully before signing.

Inside Stryde

Stryde operates as a performance focused agency that includes influencer marketing as part of a broader eCommerce and content strategy. Their work often touches on search, content, and conversion as well as creator partnerships.

Core services and areas of focus

Stryde typically helps brands with a mix of strategy and execution across several channels. Influencers sit inside a bigger plan aimed at driving traffic and sales.

Their work may include:

• eCommerce strategy and buyer journey mapping
• Content marketing, including blog and on site content
• SEO and paid media for online stores
• Influencer collaboration that supports discovery and trust
• Analytics and optimization across channels

Influencer campaigns with Stryde often connect tightly to landing pages, email capture, and conversion tracking.

How Stryde structures influencer campaigns

Because of their eCommerce roots, creator partnerships usually support clear business goals like add to cart, revenue, or high intent traffic.

Their influencer work may focus on:

• Creators who can speak credibly to a specific buyer persona
• Content that can live longer on blogs or product pages
• Affiliate or revenue share structures where appropriate
• Tracking links and codes to measure direct impact

This can be very effective if your leadership wants to see a strong link between creator spending and measurable revenue.

Creator relationships and niche expertise

Stryde often works with brands in categories like fashion, baby and kids, health, and lifestyle, which shapes their creator network.

You can generally expect:

• Creators with audiences that map closely to specific customer types
• Bloggers and long form content creators as well as social influencers
• More emphasis on education and trust than viral reach

If you need creators who can explain products clearly and support a longer buying journey, this style can be a strong match.

Typical client fit for Stryde

Stryde usually works best with brands that:

• Run or plan to run a serious eCommerce operation
• Care about organic traffic and content performance
• Want influencers tied into a broader marketing funnel
• Are willing to build results over months, not just weeks

For teams expecting overnight social virality, this more methodical approach may feel slower, even if it proves more durable.

How their approach actually differs

On the surface, both are influencer focused partners, yet their day to day work can feel quite different. Understanding those differences helps you picture what working together will really be like.

Style of content and channels

Ubiquitous leans heavily into short form social video and the creator as entertainer. Their work is often built for quick impact on platforms like TikTok and Instagram.

Stryde tends to mix social content with blog posts, on site content, and search friendly assets. Creators are often educators, reviewers, or trusted advisors rather than pure entertainers.

How they define success

Ubiquitous is more likely to highlight metrics such as reach, views, engagement rates, and creative testing outcomes. These numbers matter if you’re growing awareness and want to seed your brand widely.

Stryde usually connects influencer work to traffic, leads, and revenue, treating creators as part of a conversion system. Reports might emphasize assisted revenue, attribution, and on site performance.

Client involvement and workflow

With Ubiquitous, many brands expect a heavily managed experience where the agency runs creator outreach and coordinates content, while the brand approves direction and key messages.

With Stryde, brands may spend more time aligning on broader marketing priorities, content calendars, and site changes alongside influencer plans.

*A frequent concern is how much time the internal team will realistically need to invest once the contract is signed.* Thinking about this upfront helps you avoid surprises.

Pricing and how brands usually engage

Neither agency sells simple, off the shelf plans. Pricing normally depends on the scope of work, platforms involved, and creator fees.

How influencer agencies typically charge

Most full service influencer partners use a mix of agency fees and pass through creator costs. That usually looks like:

• A strategy or management fee for planning and oversight
• Campaign budgets dedicated to paying influencers
• Additional costs for whitelisting and paid usage rights
• Optional add ons, like extra reporting or creative editing

Fees can be monthly retainers for ongoing work, or project based for specific campaigns and launches.

What shapes the total budget

Your total spend with either partner will be shaped by several factors:

• Number of influencers you want to activate
• Size and fame of those creators
• Number of content pieces per creator
• How many platforms each campaign touches
• Whether content will be reused as ads or on your site

High profile creators or complex, multi month programs will naturally cost more than small tests with niche influencers.

Engagement style and commitment

Expect both agencies to prefer multi month engagements for meaningful results. Short bursts can work for launches, but brands usually see better learning and optimization over longer periods.

Before signing, ask directly about minimum commitments, notice periods, and how easy it is to change scope if your priorities shift.

Strengths and limitations of each option

Every influencer partner has trade offs. Matching those trade offs to your reality is more useful than looking for a “perfect” agency.

Where Ubiquitous tends to shine

• Strong at high volume creator activations on social platforms
• Good for brands wanting culture driven, trend aligned content
• Useful when you need many content variations quickly
• Can support big reach for launches or seasonal pushes

Limitations can include less emphasis on long form content or deep funnel performance, depending on the specific engagement.

Where Stryde often stands out

• Strong alignment between influencers and eCommerce goals
• Ability to connect creator content with search and on site strategy
• Useful for brands building long term content assets
• Often better for teams that want influencers tied to revenue

Limitations may include a smaller emphasis on flashy viral moments or big, purely branding led creator pushes.

Common concerns brands should watch for

*A recurring worry is paying for influencers without seeing clear results.* To reduce this, ask each agency how they choose creators, what they do when content underperforms, and how they connect metrics to your real business outcomes.

You should also clarify how often you’ll receive updates, and who on your team will need to attend recurring calls or approvals.

Who each agency tends to fit best

If you strip away branding, the real question is which partner matches how your company works and what success means internally.

Brands likely to click with Ubiquitous

• Consumer brands built around strong visuals and lifestyle
• Startups and scale ups eager to grow fast on social channels
• Marketing teams comfortable testing many creative angles
• Companies wanting a heavy focus on short form video

If your leadership values buzz, mentions, and cultural presence, the style of work here will often feel exciting and visible.

Brands likely to match well with Stryde

• eCommerce stores focused on measurable growth
• Brands that rely on search, content, and education
• Teams ready to invest in a long term digital foundation
• Companies wanting influencers integrated with SEO and content

If you need to show clear returns on marketing spend, including from creator campaigns, this alignment with performance and content can be reassuring.

When a platform alternative can be smarter

Full service agencies are not the only path. Some brands prefer to keep influencer relationships in house while using software for workflow and discovery.

Platform based options like Flinque let teams search for creators, manage outreach, track content, and organize campaigns without paying for a full external team.

This can make sense if:

• You already have marketers who understand influencer outreach
• Your budget is too small for high agency retainers
• You want to build long term, direct relationships with creators
• You prefer owning data and communication internally

The trade off is that you’ll handle more of the work yourself, including negotiation, approvals, and ongoing relationship management.

FAQs

How do I know if I’m ready for a full service influencer agency?

You’re usually ready when you have a clear product, some marketing budget, and a need to move beyond one off influencer tests. If your team is stretched thin and can’t manage outreach and coordination, an agency can add structure and scale.

Should I choose reach or sales as my main influencer goal?

Choose the goal that best matches your business stage. Newer brands often start with reach and awareness. More established eCommerce companies may focus on sales and efficient acquisition. You can blend both, but one should be the primary success measure.

Can I switch agencies if the first campaign underperforms?

You can switch, but it’s better to set clear expectations and test periods in your initial contract. Ask about optimization steps if results are weak, and what improvement they typically see after early learnings before making a major change.

How long does it take to see results from influencer work?

Initial content can go live within weeks, but consistent, reliable results usually take several months of testing, learning, and refining. Expect a learning phase before performance stabilizes, especially if you’re new to working with creators.

Is it better to work with a few big influencers or many smaller ones?

Many smaller creators can offer more content diversity, better engagement, and lower risk per partner. Larger influencers bring instant reach and social proof. The right mix depends on your budget, goals, and how much creative testing you want to do.

Conclusion

Choosing between influencer partners is really about matching their working style to your goals, budget, and internal bandwidth. One may prioritize social reach and rapid creator testing, while another ties influencers more directly into eCommerce and content.

Before you decide, write down your top two success metrics, preferred level of involvement, and realistic budget range. Then speak openly with each partner about how they’d structure a program around those facts.

Whether you lean toward a social first agency, a performance led partner, or a self managed platform like Flinque, the best choice is the one that fits how your team actually works today, not an idealized future version of your company.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.