Ubiquitous Influence vs Stargazer

Why brands look at different influencer marketing agencies

When brands weigh up Ubiquitous Influence vs Stargazer, they are usually trying to answer one core question: which type of influencer partner will actually move the needle for my business without wasting budget?

Both companies help brands work with creators, but they do it in different ways and for slightly different clients.

Before choosing, marketers want clarity on day‑to‑day support, how creators are picked, creative control, and the level of reporting they’ll receive.

Table of Contents

• What these influencer agencies are known for
• How Ubiquitous typically works
• How Stargazer typically works
• How the two agencies differ in style
• Pricing style and ways of working
• Strengths and limitations to keep in mind
• Who each agency tends to suit best
• When a platform solution makes more sense
• FAQs
• Bringing it all together
• Disclaimer

What these influencer agencies are known for

The primary keyword for this page is influencer campaign agencies, because that is what most marketers search for when shortlisting partners like Ubiquitous and Stargazer.

Ubiquitous is widely associated with TikTok focused work and large creator partnerships across popular social channels.

The brand leans into cultural trends, viral sounds, and creator‑led storytelling meant to feel native rather than like traditional ads.

Stargazer is often linked to performance minded influencer programs, where lead generation, signups, or sales play a central role in how success is measured.

It tends to focus on measurable outcomes, connecting creator storytelling with tracking links, promo codes, and down‑funnel conversions.

Both agencies work across Instagram, TikTok, YouTube, and sometimes emerging platforms, but each carries a slightly different reputation.

How Ubiquitous typically works

Ubiquitous positions itself as a full service influencer marketing partner that handles strategy, creator casting, content direction, and reporting.

Most of its public work highlights TikTok, though the team also runs cross channel campaigns involving Instagram Reels and YouTube content.

Core services and support

Ubiquitous usually offers end‑to‑end programs rather than one‑off matchmaking between brands and creators.

Common services include:

• Influencer strategy aligned to product launches or key seasons
• Creator discovery and vetting across TikTok, Instagram, and YouTube
• Negotiation of fees, usage rights, and timelines
• Briefing creators and guiding content concepts
• Coordinating rounds of feedback and approvals
• Campaign reporting with reach, views, and engagement metrics

For many brands this means one team handles every step, from first idea to final report.

Approach to campaigns and content

Ubiquitous emphasizes native style content that looks like what creators naturally post, not like repurposed TV ads.

Campaigns often tap into trending formats, challenges, or sounds on TikTok to help content feel timely and shareable.

The agency tends to work with a mix of mid sized and larger creators, sometimes combined with smaller voices to build volume.

Brands that care about cultural relevance and “scroll stopping” short form videos may find this style appealing.

Creator relationships and talent pool

The team appears to maintain deep relationships with a wide range of creators, especially in lifestyle, beauty, gaming, and consumer products.

This often allows faster casting, smoother negotiations, and better understanding of what will work with a creator’s audience.

Because the network is broad, brands can often test different segments, such as college students, parents, or niche hobby communities.

Typical client fit

Ubiquitous tends to be a strong fit for brands that:

• Want big moments on TikTok, Instagram Reels, or YouTube Shorts
• Sell consumer products, apps, or services to Gen Z or young millennials
• Care about brand lift and awareness alongside performance metrics
• Prefer a partner that owns creative direction with clear feedback loops

Emerging brands looking for fast cultural relevance may especially gravitate toward this style.

How Stargazer typically works

Stargazer also runs done for you influencer campaigns but often emphasizes performance outcomes more strongly in its messaging.

The company highlights its ability to drive measurable actions such as app installs, signups, or direct sales from creator content.

Core services and performance angle

Like other influencer campaign agencies, Stargazer handles planning, casting, outreach, and reporting.

Its services often include:

• Campaign planning with performance goals such as cost per acquisition
• Creator discovery focused on audiences likely to convert
• Managing outreach, contracts, and payment logistics
• Tracking links, discount codes, and conversion reporting
• Ongoing optimization based on which creators or messages perform best

This setup can appeal strongly to brands under pressure to justify spend with clear numbers.

Campaign style and content focus

Stargazer still values creative storytelling but places extra weight on how each post drives traffic and conversions.

Content might include strong calls to action, clearer product demos, and more direct reasons to click or buy.

The tone can be slightly more “sales friendly”, depending on the brief and the creator’s style.

For some brands this strictly measurable approach feels safer when budgets are under scrutiny.

Creator relationships and categories

Stargazer also works with creators across Instagram, TikTok, and YouTube, but may prioritize influencers whose audiences are more likely to take action.

This could mean niche experts, review channels, or creators whose followers already expect product recommendations.

The network may skew toward verticals like apps, tech, e‑commerce, and subscription offers, though this varies by campaign.

Typical client fit

Stargazer tends to resonate with brands that:

• Care deeply about return on ad spend or cost per acquisition
• Sell products or apps that can be bought or installed quickly
• Are comfortable with more direct response style messaging
• Want detailed reporting around signups, revenue, or installs

This direction speaks strongly to growth teams measured on hard numbers.

How the two agencies differ in style

While both partners handle full service influencer campaigns, there are some clear differences in how they show up for clients.

Creative style and campaign goals

Ubiquitous is often associated with culture first, highly native content that feels like part of the social feed.

Stargazer, by contrast, leans more toward performance storytelling with clearer calls to action and tracking.

Brands chasing long term brand love may gravitate more to one; those needing measurable sales might favor the other.

Scale and creator mix

Ubiquitous is known for large creator lineups on some campaigns, sometimes involving dozens of influencers in a coordinated rollout.

Stargazer may prioritize a tighter group of creators who can deliver repeatable performance.

The right choice depends on whether you want wide cultural reach or a sharper performance engine.

Collaboration experience

Some marketers prefer a partner that pushes bold creative ideas and trend‑driven concepts.

Others value calm, data heavy discussions focused on cost per action and incremental lift.

Both agencies offer structures for communication and reporting, but the “feel” of meetings and feedback cycles can be quite different.

Pricing style and ways of working

Neither agency publishes detailed rate cards, because pricing depends on brand needs, creator tiers, and scope.

Instead, brands usually receive a custom proposal after an initial call and brief.

How campaigns are usually priced

Pricing typically factors in:

• Number of creators and their follower size or reach
• Platforms used, such as TikTok, Instagram, or YouTube
• Content volume, like posts, stories, or long form videos
• Usage rights, whitelisting, or paid amplification
• Campaign length, from one‑off bursts to always‑on programs

Agency management fees are usually bundled in, covering planning, coordination, and reporting.

Engagement models and support

Many brands engage these agencies either for single campaigns around key dates or for longer retainers.

Single campaigns can be useful for testing fit before committing to a deeper relationship.

Retainers often include ongoing optimization, creative refreshes, and a consistent cadence of creator activity.

What can raise or lower costs

Costs rise as you move toward larger creators, more posts, and extended usage rights in paid ads.

Hyper targeted, smaller campaigns with micro influencers can be more budget friendly, especially for testing messages.

Global campaigns with multiple languages, markets, and creators naturally require more resources and oversight.

Strengths and limitations to keep in mind

Every agency has trade offs. Understanding these upfront helps you set expectations and avoid surprises later.

Ubiquitous strengths and what to watch for

Key strengths often associated with Ubiquitous include:

• Strong handle on cultural trends and short form content
• Access to recognizable creators and broad reach
• Ability to create big, attention grabbing campaigns
• Full service support that lightens the load on small teams

A common concern is whether bold, trend heavy campaigns will also deliver reliable sales or just awareness.

Brands heavily focused on measurable revenue may want clear upfront alignment on success metrics.

Stargazer strengths and what to watch for

Strengths often associated with Stargazer include:

• Strong focus on performance and measurable outcomes
• Structures for tracking conversions and return on spend
• Useful for apps, subscriptions, and direct e‑commerce brands
• Data informed creator selection and optimization

One trade off is that heavily performance oriented campaigns can risk feeling more like ads if not carefully balanced with creator authenticity.

Some audiences may respond better to softer storytelling than hard selling.

Who each agency tends to suit best

Looking at your own goals, budgets, and internal resources can quickly reveal which partner is more likely to fit.

When Ubiquitous is usually a strong match

• Consumer brands wanting to break through on TikTok or Instagram Reels
• Companies launching new products that need buzz and visibility
• Teams who value culture driven, trend aligned content
• Marketers open to playful or unconventional ideas guided by creators

If your biggest worry is being invisible in crowded feeds, this style can help you stand out.

When Stargazer is usually a strong match

• Performance marketers under pressure to prove ROI quickly
• Apps, SaaS tools, and digital products needing installs or signups
• E‑commerce brands tracking revenue from each partnership
• Teams comfortable with clearer calls to action in creator content

If your main concern is cost per acquisition, you may lean toward this more performance focused approach.

When a platform solution makes more sense

Not every brand is ready for full agency retainers or large, done for you campaigns.

Some prefer to keep influencer marketing in house while still benefiting from better tools.

Why some brands pick a platform instead

Platforms like Flinque let brands discover creators, manage outreach, track content, and see results without relying on an external team.

This can suit marketers who:

• Have time to manage campaigns directly
• Want more control over every conversation with creators
• Prefer software costs over ongoing agency retainers
• Run frequent, smaller campaigns rather than a few big pushes

Flinque is particularly useful for companies building internal influencer playbooks they can repeat and refine.

Budget and control considerations

If your budget is limited but your team can handle day to day work, a platform can stretch dollars further.

If your team is small or inexperienced, passing heavy lifting to an agency may save time and missteps.