Ubiquitous Influence vs Obviously

Why brands look at these two influencer agencies

When you start comparing Ubiquitous Influence vs Obviously, you’re really trying to decide which style of influencer partner fits your brand best. Both are well known names, but they work differently, serve different kinds of clients, and create different experiences for marketers.

You might be asking yourself questions about scale, control, cost, and the level of hand holding you need. This is where a clear look at each agency’s strengths, limitations, and typical client fit becomes especially helpful.

Table of Contents

• Influencer agency comparison overview
• What each agency is known for
• Inside Ubiquitous Influence
• Inside Obviously
• How the two agencies really differ
• Pricing approach and how engagements work
• Strengths and limitations
• Who each agency is best for
• When a platform alternative can make more sense
• FAQs
• Conclusion
• Disclaimer

Influencer agency comparison overview

The primary topic here is an influencer agency comparison between two full service partners that run campaigns for brands. Instead of software you log into, you’re mostly choosing a team, their process, and the type of creators they bring to the table.

The focus is on how each group finds influencers, manages content, measures results, and supports different marketing goals such as brand awareness, social growth, or direct sales.

What each agency is known for

Both agencies sit in roughly the same space: end to end influencer marketing for brands that want done for you support. Yet they built different reputations in the market and attract slightly different types of clients.

What Ubiquitous Influence is known for

Ubiquitous Influence is often associated with strong work on TikTok and short form video. They lean heavily into creator driven content that feels native to each platform and have been tied to many viral style campaigns.

Marketers usually look at them when they want creators who understand current trends, sounds, and formats, especially across TikTok, Instagram Reels, and YouTube Shorts.

What Obviously is known for

Obviously has a reputation for handling large, multi influencer campaigns for bigger brands. They are often mentioned in the context of global rollouts, long term ambassador programs, and structurally complex projects.

They tend to be viewed as a reliable partner for enterprise teams that need process, legal comfort, and tight alignment with brand guidelines across many creators.

Inside Ubiquitous Influence

This agency leans into culture, virality, and creator led storytelling. If your brand wants to feel native on social platforms, this is often part of the appeal.

Core services they offer

Ubiquitous Influence typically supports the full campaign lifecycle. That means they help you move from idea to influencer selection, content production, posting, and measurement without you needing an in house team.

• Influencer discovery and vetting for TikTok, Instagram, YouTube
• Campaign strategy and creative guidance
• Negotiating creator fees and usage rights
• Day to day communication with creators
• Reporting based on reach, engagement, and conversions

How they tend to run campaigns

Campaigns usually start with clear goals: awareness, user generated content, or sales. From there, they source creators that already speak to your target audience and build concepts that feel like organic posts rather than polished ads.

Expect a heavier emphasis on short form vertical video, trend participation, and content that blends directly into users’ feeds instead of sitting apart as sponsored content.

Working with creators

Ubiquitous Influence focuses on creators who know how to keep content casual and entertaining. You’ll often see a mix of mid tier and smaller creators, sometimes combined with a few bigger names when budgets allow.

Their value is often in knowing which creators can reliably deliver content that performs on each platform, even when they aren’t traditional celebrities.

Typical brand fit

Brands that lean toward this kind of agency usually care about speed, creativity, and cultural relevance. They’re comfortable giving creators creative freedom within some broad guardrails.

• Consumer brands targeting Gen Z or younger millennials
• App based companies and DTC e commerce brands
• Marketers willing to test, iterate, and learn quickly
• Teams that prefer native, less polished content

Inside Obviously

Obviously tends to present as a structured, globally capable influencer partner. Their pitch usually emphasizes organization, scale, and the ability to manage many creators at once.

Core services they offer

Like most full service influencer agencies, they handle the heavy lifting around finding creators, negotiating contracts, and keeping everything on schedule and on brand for you.

• Influencer research and selection across multiple platforms
• Campaign planning for large and multichannel efforts
• Contracting, compliance, and brand safety checks
• Managing content approvals and timelines
• Reporting tailored for brand and leadership teams

How they tend to run campaigns

Campaigns through Obviously commonly follow a more structured timeline. There’s often a clear process for briefs, creator selection, approvals, and reporting, which can be helpful for complex organizations.

They can manage both short term pushes and longer ambassador programs, often combining social content with product seeding and real world activations where relevant.

Working with creators

Obviously maintains relationships with a wide range of influencers, from nano creators to recognizable names. The focus is less on a single platform and more on matching the right creators and formats to your brand and objectives.

They often highlight careful vetting, compliance, and alignment with existing brand guidelines, which can matter a lot to regulated industries.

Typical brand fit

Companies that choose this type of agency usually want organization at scale, clear documentation, and the ability to run ongoing programs without getting overwhelmed.

• Global or regional brands with many markets
• Companies needing strict brand control and approvals
• Marketing teams that report into layered leadership
• Brands planning long term influencer programs

How the two agencies really differ

From the outside, both partners may look similar. Once you dig deeper, the differences in vibe, process, and creative style start to show up clearly.

Approach and creative style

Ubiquitous Influence generally leans more into fast moving platform trends and entertaining short form content. You’re likely to see playful videos, creator skits, and content shaped around sounds and memes.

Obviously often emphasizes consistency and structure, especially for brands that need content aligned with existing campaigns across multiple channels and regions.

Scale and complexity

For high volume, multi country creator programs, Obviously is often perceived as a safer bet. Their systems are designed for managing many moving pieces at once.

Ubiquitous Influence is strong for culturally sharp, creative campaigns where your priority is relevance and performance on TikTok, Instagram Reels, and similar channels.

Client experience

If you want to experiment quickly and lean into what’s working on social this month, the social first approach is appealing. You’ll usually get more informal, agile collaboration.

If you need regular decks, updates, and cross functional buy in, a more structured system may feel safer and easier to plug into your existing reporting habits.

Pricing approach and how engagements work

Neither of these agencies sells simple fixed plans like software companies. Pricing usually depends on scope, time, and the type of creators involved.

Typical ways you’ll be charged

Most influencer agencies use a similar pricing structure, even if line items vary. Expect some mix of management fees and pass through influencer costs.

• Campaign management fee for strategy and execution
• Influencer fees based on creator rates and usage rights
• Production costs for special shoots or edits if needed
• Retainer style agreements for ongoing programs

What shapes your total budget

Your final cost is influenced by how many creators you use, which platforms they post on, and how many pieces of content each must create. Bigger creators charge higher rates, especially with extended usage rights.

Long term ambassador programs also raise management time and coordination costs, which can increase fees.

Working process during an engagement

Once you sign, you’ll usually go through discovery, strategy, creator shortlist, approvals, production, posting, and reporting. The main difference lies in how rigid or flexible each step is and how much you’re expected to be involved.

Some marketers prefer to approve every step, while others want the agency to work semi autonomously once goals are set.

Strengths and limitations

Every agency tradeoff comes down to where they focus their energy and where they choose not to specialize. Understanding these tradeoffs will save you time and budget.

Where Ubiquitous Influence tends to shine

• Strong feel for TikTok and fast moving culture
• Content that looks and feels like organic posts
• Ability to hit younger audiences in their own language
• Good choice when you want quick creative testing

A common concern is whether playful, trend based content will stay on brand over time.

Where they may fall short

• Highly regulated industries may need extra compliance steps
• Global, multi language rollouts can be harder without deep local teams
• Executives wanting polished, traditional creative may need expectation setting

Where Obviously tends to shine

• Handling large, multi creator campaigns over long periods
• Clear processes, approval flows, and documentation
• Comfortable for legal and compliance teams in bigger companies
• Good choice for ambassador style programs

Many marketers worry bigger, structured agencies might feel less nimble or experimental.

Where they may fall short

• Smaller brands can feel priced out by bigger campaign minimums
• Extra process sometimes slows content turnaround
• Content may feel safer but less edgy for trend chasing audiences

Who each agency is best for

Instead of searching for a single “winner,” focus on which option fits your situation, goals, and comfort with creative risk.

When Ubiquitous Influence is usually a good fit

• You sell consumer products and want to win on TikTok and Instagram Reels.
• Your audience is young, online, and loves creator culture.
• You’re okay with looser scripts as long as content performs.
• You want to test new ideas quickly and adjust based on data.

When Obviously is usually a good fit

• You’re a mid market or enterprise brand needing structure.
• You plan ongoing campaigns, not just one offs.
• Your legal or leadership teams expect clear documentation.
• You’re active in multiple markets or languages.

When a platform alternative can make more sense

Full service agencies are not always the right move. If your team wants more control and has time to manage campaigns, a platform can be smarter and more flexible.

How a platform like Flinque fits in

Flinque is a platform based alternative that lets brands discover creators, manage outreach, and run campaigns directly without hiring an agency on retainer. You still get structure and tools but keep more control in house.

This works well if you have a small marketing team ready to manage relationships and are comfortable building processes internally.

When to lean platform over agency

• You have limited budgets and want to stretch spend across creators.
• Your team enjoys being close to influencers and content.
• You prefer long term relationship building rather than one off flights.
• You want to learn influencer marketing hands on, not outsource fully.

FAQs

How do I decide which influencer agency to contact first?

Start from your goal and internal resources. If you want culture led content and fast testing, lean toward a social first shop. If you need structure for many markets and strict approvals, begin with a globally capable partner.

Can small brands work with well known influencer agencies?

Sometimes, but not always. Many established agencies prefer larger budgets or ongoing retainers. If you’re early stage, look for boutique partners or consider a platform that lets you manage smaller campaigns directly.

How long does an influencer campaign usually take to launch?

Expect four to eight weeks from brief to first live content. Timelines depend on creator availability, contract negotiations, and your internal approval process. Fast moving, small scale campaigns can launch sooner if your team decides quickly.

Should I focus on TikTok, Instagram, or YouTube first?

Choose the platform your audience already uses most and where your product naturally fits. Short, fun content leans TikTok and Reels, while deeper explanations and reviews often work better on YouTube.

Do I lose control of brand messaging with influencers?

You don’t have to. Use clear briefs, do careful creator vetting, and add approval steps where needed. The best results come from balancing brand guidelines with enough freedom for creators to sound like themselves.

Conclusion

Choosing an influencer partner is less about finding the biggest name and more about matching the agency’s style with your goals, risk tolerance, and internal structure. Think about who your audience is and how you want your brand to show up in their feeds.

If you need fast moving, culture driven content, a social native partner is compelling. If you want scale, documentation, and cross market control, a more structured global agency will feel safer. And if you want control with lower ongoing fees, a platform approach can be the right middle ground.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.