Ubiquitous Influence vs NewGen

Why brands weigh different influencer agencies

When you compare Ubiquitous Influence vs NewGen, you are really asking which partner will turn creator buzz into real sales without draining your team’s time or budget.

Most brands want clarity on services, campaign style, pricing, and what day‑to‑day collaboration will feel like.

This breakdown focuses on practical differences so you can choose the partner that fits how your brand works today and where you want it to grow.

What “influencer agency services” really means

The primary idea here is influencer agency services, because both companies help brands plan and run creator campaigns instead of offering self‑serve software.

In practice, that usually includes campaign strategy, creator scouting, outreach, contracts, content review, posting schedules, reporting, and keeping everything on track.

Where they differ is how hands‑on they are, which creators they prioritize, and how they balance reach, content quality, and performance.

What each agency is known for

Both are full service influencer partners, but they tend to stand out for different reasons when marketers talk about them or search for reviews.

Reputation of Ubiquitous Influence

Ubiquitous is often associated with high visibility TikTok and short‑form video campaigns, especially for consumer brands trying to hit big audiences fast.

They emphasize creator matchmaking at scale, production of lots of content, and heavy presence on platforms where viral trends move quickly.

Many brands see them as a way to get quick attention among younger, social‑first shoppers while still keeping some performance focus.

Reputation of NewGen

NewGen typically shows up in conversations about newer wave creators and more curated communities, rather than pure viral volume.

They often emphasize brand alignment, aesthetic, and storytelling, making them attractive to labels that care deeply about how content feels, not just how many views it earns.

Marketers often consider them when social presence and brand image are tightly linked to long term growth.

Inside Ubiquitous Influence

Core services you can expect

Even though exact offerings evolve, Ubiquitous generally focuses on done‑for‑you campaign management built around short‑form content.

• Influencer research and outreach
• Campaign creative direction and briefs
• Content calendar planning
• Negotiation and contracting
• Posting coordination and whitelisting when relevant
• Performance tracking and post‑campaign reporting

Some brands lean on them for launch pushes, while others use them for always on influencer activity throughout the year.

How campaigns usually run

Campaigns with Ubiquitous tend to favor a larger number of creators, especially on TikTok and Instagram Reels, to increase chances of breakout content.

They may test many creators and concepts in parallel, then double down on formats and talent that deliver the best watch time, clicks, or sales.

This style works well for brands comfortable with some creative chaos in exchange for higher upside reach and discovery.

Creator relationships and talent style

Ubiquitous often leans into creators who understand trends, humor, and fast moving sounds, not only polished studio style content.

Expect a mix of mid sized and larger influencers, plus creators who specialize in short, punchy hooks suitable for both organic posting and repurposed ads.

They may also tap micro creators when they fit a specific niche or product category that needs more targeted storytelling.

Typical client fit

Ubiquitous tends to fit brands that want to move quickly and aim for wide awareness, even in competitive spaces like beauty, consumer tech, or lifestyle.

Ideal clients usually have some budget flexibility, an appetite for testing, and existing ability to track conversions or lift from creator content.

Inside NewGen

Core services you can expect

NewGen also operates as a full service influencer marketing partner, but with a slightly different flavor in execution.

• Influencer discovery and vetting with heavier focus on fit
• Campaign concepting aligned to brand story
• Content guidelines and creative guardrails
• Negotiations, contracts, and compliance checks
• Publishing coordination and cross channel planning
• Measurement of reach, engagement, and conversions

They often position themselves as collaborators that blend influencer content with broader brand campaigns, not just isolated shoutouts.

How campaigns usually run

NewGen tends to prioritize fewer but deeper creator partnerships, often recurring over several waves of content instead of one off posts.

They may build mini communities around product categories, turning influencers into semi regular ambassadors rather than one time features.

This approach can create more trust and storytelling, though it may grow slower than high volume blast campaigns.

Creator relationships and talent style

NewGen often highlights creators with strong personal brands, clear aesthetics, or authority in a niche, such as skincare experts or fitness educators.

Content may skew more polished, though still native to each platform, with more emphasis on brand safe messaging and long term reputation.

They often value alignment with your values as much as raw reach.

Typical client fit

NewGen often attracts brands that care as much about aesthetic and community as direct response, including fashion, wellness, premium consumer goods, and mission driven labels.

These brands are usually ready to invest in multi month creator programs, not just quick bursts around seasonal launches.

How the two agencies truly differ

While both focus on influencer agency services, the experience and outcomes can feel different from the inside.

Approach to scale and speed

Ubiquitous often pushes for scale, working with more creators at once and leaning into platforms where content can go viral overnight.

That can mean faster learning cycles and big spikes in traffic when campaigns hit, ideal for time sensitive launches or aggressive growth goals.

NewGen is more likely to favor slower build campaigns, where depth of creator relationships and narrative come first.

Focus on storytelling versus virality

NewGen usually centers the story your brand wants to tell, then finds creators who can bring that to life in a believable voice.

Ubiquitous cares about story too, but often tilts toward formats that capture attention in the first seconds, sometimes loosening strict brand scripts.

That trade off matters if your legal or brand team requires tight message control.

Client experience and collaboration style

With Ubiquitous, you might experience a more experimental rhythm, with lots of content in motion and many creators sending drafts.

Marketers who enjoy testing and rapid feedback loops usually appreciate this pace.

NewGen’s workflow may feel more curated and deliberate, with greater emphasis on pre campaign planning workshops and alignment sessions.

Measurement and what “success” looks like

Both track impressions, engagement, and downstream metrics like clicks or sales where possible.

Ubiquitous may emphasize volume metrics and top performers among many creators, helping you see which style of content wins attention.

NewGen often highlights relationship strength, content quality, and brand sentiment, alongside performance numbers.

Pricing approach and how work is scoped

Neither agency works like a simple software subscription, so pricing usually starts with a custom quote aligned to your goals.

What typically drives cost

• Number and size of influencers involved
• Platforms covered, such as TikTok, Instagram, YouTube, or others
• Content volume and usage rights, especially for paid ads
• Campaign length and whether it is a one off or ongoing
• Level of creative support and strategic involvement

Expect an initial discovery phase where you discuss timelines, targets, and budget range before seeing a formal proposal.

Campaign based versus retainer setups

Both agencies may work on standalone campaigns, multi campaign programs, or longer retainers.

One off campaigns are common for product launches, Black Friday pushes, or testing a new channel without long commitments.

Retainers make sense when you want consistent influencer output each month, plus ongoing strategy and optimization support.

Influencer fees and management costs

Your spend will usually be split between creator compensation and agency fees for planning and management.

Creator compensation covers their time, content production, and usage rights if you want to run their content as ads.

Agency fees reflect the work to research, negotiate, coordinate, and analyze everything across many moving parts.

Strengths and limitations to keep in mind

No agency is perfect for every brand. Understanding trade offs helps avoid frustration later.

Strengths of Ubiquitous Influence

• Strong focus on high energy, short form content that can quickly reach large audiences
• Experience managing many creators at once, useful for big category pushes
• Comfortable iterating quickly based on what performs best

A common concern is whether the fast paced style may feel chaotic or off brand for more conservative companies.

Limitations of Ubiquitous Influence

• Brands needing strict message control may feel tension with a looser creative approach
• High volume campaigns can make individual creator relationships feel less personal
• May be less ideal for brands that prioritize long form education over quick hits

Strengths of NewGen

• Deeper focus on alignment between creators and your brand values
• Better suited to long term partnerships and ambassador style programs
• Often strong at visually cohesive and story driven campaigns

Some marketers worry that a slower, curated approach may not deliver the rapid growth they are pushed to hit.

Limitations of NewGen

• Fewer creators per campaign may limit raw reach for high volume objectives
• Longer planning windows may feel slow for teams used to rapid experimentation
• Best results often require multi month commitment, not quick tests

Who each agency is best for

When Ubiquitous is usually a good fit

• Brands chasing rapid awareness on TikTok or Instagram Reels
• Consumer products with clear visual hooks and impulse appeal
• Teams comfortable with testing many creators and formats
• Marketers who want lots of content to repurpose into ads and social feeds

When NewGen is usually a good fit

• Brands where visual identity and story must stay tightly consistent
• Premium or niche products where trust and depth matter more than reach
• Companies seeking long term creator partners, not one off posts
• Teams willing to invest in relationship building with fewer, stronger voices

When a platform like Flinque makes more sense

Sometimes neither full service option is ideal, especially if you want more control or have a lean but capable internal team.

Why some brands choose Flinque instead

Flinque is a platform that lets brands discover influencers, manage outreach, and coordinate campaigns in house, rather than relying fully on agency retainers.

This can work well if you already have clear creative direction and just need better tools and data to scale your own efforts.

It also helps teams that want to keep relationships direct, without an agency layer in the middle.

Situations where platforms shine

• Early stage brands that cannot yet justify full service agency fees
• Marketing teams that enjoy hands on creator management
• Companies running many small campaigns across regions or categories
• Brands wanting to test influencer marketing before committing to bigger retainers

FAQs

How do I choose between these influencer agencies?

Start with your main goal. If you prioritize rapid reach and testing, the more high volume style may fit. If you want deeper brand storytelling and long term relationships, the curated, slower build approach is usually better.

Can I work with both agencies at the same time?

Some brands do, but it can create overlap and confusion if responsibilities are not clearly divided. If you try it, separate scopes by region, product line, or platform to avoid mixed messaging and creator fatigue.

How long should I test an influencer agency?

Plan for at least one full campaign cycle, often two to three months, to see meaningful patterns. For long term relationship strategies, six to twelve months gives a clearer sense of community building and repeat sales.

Do I need a big budget to see results?

You do not need celebrity budgets, but influencer marketing does require enough spend for fair creator pay and proper testing. Very limited budgets often work better with micro influencers managed in house using a platform.

What should I prepare before talking to agencies?

Clarify your budget range, target audience, key products, timelines, and how you measure success. Bring examples of content you like and dislike. The clearer your inputs, the more tailored and realistic their proposal will be.

Conclusion: choosing the right partner

Your best influencer partner depends on how you balance speed, creative control, and budget.

If you want rapid experimentation, lots of content, and a shot at viral moments, the more high energy, scale oriented agency will likely fit.

If you care most about consistent story, visual identity, and longer relationships, the more curated, relationship focused team is often wiser.

And if you prefer to stay hands on while controlling costs, a platform like Flinque can empower your team without locking into heavy retainers.

Align your choice with internal bandwidth, risk tolerance, and how central influencer marketing is to your overall growth plan.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.