Ubiquitous Influence vs IMA

Why brands compare influencer marketing agencies

Brands turn to influencer marketing agencies when they want reliable creator partnerships, less guesswork, and campaigns that actually move the needle. When you compare agencies, you are really deciding how much strategy, creative control, and hands-on help you want.

Ubiquitous Influence and IMA both work with creators, but they feel different in how they plan, manage, and scale campaigns. You may hear similar promises, yet the experience, pricing style, and ideal client can vary a lot.

This overview focuses on influencer agency selection so you can see which direction fits your brand stage, goals, and budget.

Table of Contents

• What each agency is known for
• Ubiquitous Influence for brand campaigns
• IMA for brand campaigns
• How the two agencies really differ
• Pricing approach and how work is structured
• Strengths and limitations of each option
• Who each agency is best suited for
• When a platform like Flinque makes more sense
• FAQs
• Conclusion: choosing the right direction
• Disclaimer

What each agency is known for

Both agencies operate in the same broad space but are recognized for slightly different strengths, focus areas, and client needs. Understanding this helps you narrow options quickly.

What Ubiquitous Influence is generally associated with

Ubiquitous is often linked with social-first growth, especially on creator-heavy platforms like TikTok, Instagram, and YouTube. They lean into content that drives reach and conversions, pairing brands with creators whose audiences respond to short-form video and native storytelling.

They tend to emphasize data-informed casting and campaign optimization, while still leaving room for creators to speak naturally to their followers.

What IMA is generally associated with

IMA (often called IMA Agency or IMA Influencer Marketing Agency) is commonly recognized for structured campaign planning and a more global, lifestyle-driven creator network. They often appeal to brands that want a polished presence and clear, methodical campaign frameworks.

Their work is usually rooted in long-term brand building, not just quick spikes of attention or one-off activations.

Ubiquitous Influence for brand campaigns

Think of Ubiquitous as a partner for fast-moving, social-native campaigns. They are typically a fit for brands hungry for growth through short-form and creator-led storytelling.

Core services and what they usually cover

Services often span the full campaign cycle, from strategy to reporting, with a focus on content that feels organic on social feeds. Most brands lean on them for done-for-you influencer execution, not just introductions to creators.

• Influencer sourcing and vetting across TikTok, Instagram, and YouTube
• Campaign concepting and content angles aligned to brand goals
• Contracting, negotiations, and creator coordination
• Content review and compliance checks before posting
• Reporting on reach, engagement, and performance metrics

How Ubiquitous typically runs campaigns

Campaigns usually start with a clear performance goal: awareness, traffic, app installs, or sales. From there, they shortlist creators whose audiences fit your target customer, then handle outreach and coordination end to end.

They often design campaigns as waves of content. Creators post in a staggered way so the brand shows up repeatedly, not only once and then disappears. This matters when you are trying to cut through noisy feeds.

Creator relationships and style of content

Ubiquitous leans toward creators who already know how to win on fast-moving platforms. You will usually see content that feels like a natural post rather than a TV-style ad repurposed for social.

Creators are encouraged to keep their own voice. The agency normally provides guardrails, key talking points, and nonnegotiable do’s and don’ts, but not a rigid script that kills authenticity.

Typical client fit for Ubiquitous

Ubiquitous is usually a match for brands that want aggressive growth and are comfortable testing creative ideas quickly. They often appeal to:

• Consumer brands selling directly to shoppers online
• Apps and platforms targeting Gen Z and younger millennials
• Companies ready to track performance beyond vanity metrics
• Marketing teams that prefer a hands-on partner, not a loose consultant

IMA for brand campaigns

IMA has a reputation for structured work and refined brand storytelling. If you care about long-term positioning as much as performance, this style can feel reassuring.

Core services and what they usually cover

Like most full-service influencer agencies, IMA typically covers planning, creator management, and reporting. Their work often focuses on campaigns that fit neatly into broader brand and content calendars.

• Influencer strategy aligned with brand and channel plans
• Sourcing and managing creators across regions and verticals
• Creative direction that keeps brand guidelines tight
• Event-based or seasonal influencer activations
• Measurement focused on reach, brand lift, and content quality

How IMA typically runs campaigns

IMA is usually more structured from the start. Expect a more formal planning phase, clear timelines, and defined deliverables. This can suit brands that juggle many internal teams and approvals.

Campaigns often lean into themed content: seasonal pushes, capsule launches, brand moments, or multi-channel storytelling where creators are one part of a bigger plan.

Creator relationships and style of content

IMA often works with lifestyle, fashion, beauty, travel, and premium creators who match specific aesthetics. Posts tend to look polished, curated, and tightly aligned with brand visuals.

Briefs can be more detailed to protect brand image. There is still room for creator input, but visual standards and messaging are usually more controlled.

Typical client fit for IMA

IMA tends to fit brands that want a steady, organized partner, sometimes with a more international or premium focus. They commonly appeal to:

• Fashion, beauty, lifestyle, and travel brands
• Companies that care deeply about design and brand image
• Marketing teams that value detailed planning and documentation
• Brands running multi-country or multi-market influencer efforts

How the two agencies really differ

The names sound similar, but the experience can feel different once a campaign is actually running. These distinctions often matter more than any surface-level similarities.

Focus on speed versus structure

Ubiquitous is often perceived as faster moving and social-native, which can help when you want to react to trends or launch quickly. IMA typically emphasizes planning and creative alignment, making it easier to coordinate with bigger internal teams.

Types of creators and brand image

Ubiquitous often leans into creators known for performance and viral reach, especially on short-form video platforms. IMA frequently focuses on lifestyle and premium aesthetics, where images, reels, and stories are carefully crafted.

Neither is “better” by default; it depends if your priority is growth hacking or long-term brand polish.

Global footprint and campaign style

IMA is generally associated with campaigns spanning multiple countries or markets, often with lifestyle and fashion-forward flair. Ubiquitous may feel more like a growth partner for digital-first brands, especially heavily active in English-speaking markets.

Pricing approach and how work is structured

Influencer marketing agencies rarely publish flat price lists, because costs depend heavily on your goals, platforms, and creator tier. Both agencies typically price using custom quotes.

Common pricing elements you will see

Most full-service influencer partners charge using a mix of management fees and influencer costs. You are paying for both strategic brains and the actual content and reach from creators.

• Campaign strategy and planning fees
• Creator fees and usage rights for content
• Ongoing management and communication costs
• Reporting, measurement, and optimization work
• Potential extra fees for travel, events, or content production

How Ubiquitous often structures work

Ubiquitous often aligns fees with campaign scale and performance focus. If you want heavy testing across many creators or platforms, the scope will expand and so will cost.

You may see project-based campaigns or longer retainers if you plan to run multiple waves of content across several months.

How IMA often structures work

IMA may gravitate toward more formal retainers or multi-month scopes, especially for brands building always-on influencer programs. Complex approvals, multiple markets, or tight creative direction usually mean higher management hours.

Expect a structured proposal outlining deliverables, content volumes, and reporting cadence instead of ad hoc help.

Strengths and limitations of each option

Every agency involves trade-offs. Knowing them upfront helps you avoid mismatched expectations.

Strengths of Ubiquitous

• Strong focus on creator-led, social-native content
• Appeals to brands that care about performance and growth
• Comfortable with fast-moving platforms and trends
• End-to-end handling of creator sourcing, negotiations, and delivery

Limitations of Ubiquitous

• May feel intense for brands that prefer slower, cautious rollouts
• Best suited to brands comfortable with some creative experimentation
• Not always ideal if you need ultra-rigid visual control

A common concern is whether rapid content testing will still feel on-brand and consistent to loyal customers.

Strengths of IMA

• Structured planning that supports large or global teams
• Strong alignment with polished brand aesthetics and storytelling
• Experience with lifestyle, fashion, and premium positioning
• Clear process, which helps with internal approvals and oversight

Limitations of IMA

• More formal structure can slow down quick-turn trend campaigns
• Might feel heavy for very small or scrappy teams
• High expectations on brand polish may limit very experimental content

Who each agency is best suited for

When you look past service lists, you are really deciding who feels like a natural partner for your team culture and growth style.

When Ubiquitous is likely a better fit

• Direct-to-consumer brands wanting measurable performance, not only visibility
• Startups and scale-ups comfortable moving quickly on creative ideas
• Teams that want aggressive testing across multiple creators and hooks
• Brands focused on TikTok, YouTube, and dynamic social platforms

When IMA is likely a better fit

• Brands with a clear visual identity that must be protected tightly
• Companies managing multiple stakeholders, regions, or product lines
• Beauty, fashion, lifestyle, and travel marketers seeking aspirational content
• Teams wanting detailed planning and strong documentation around campaigns

When a platform like Flinque makes more sense

Full-service agencies are not the only way to invest in creators. If you have in-house bandwidth, a platform-based approach may be more flexible and cost-efficient.

How a platform option changes things

Flinque, for example, is built as a platform rather than an agency. Instead of paying for ongoing retainers, you use software to discover creators, manage outreach, and track campaigns with your own team at the wheel.

This appeals to brands that want control but still need structure and data to scale efforts.

When a platform may fit better than an agency

• You have marketers or creator managers in-house who can run outreach.
• You want to test influencer marketing before committing to big retainers.
• You prefer owning creator relationships directly rather than via an agency.
• You want transparent visibility into discovery, messaging, and performance.

In this setup, agencies become optional partners for specific projects, while platforms like Flinque support ongoing, always-on programs that you run internally.

FAQs

How do I choose the right influencer marketing agency for my brand?

Start with your goal, budget, and timeline. Then check each agency’s creator style, typical clients, and process. Talk to them about how they measure success and how often they report back. Choose the one that matches your team’s pace and expectations.

Should I prioritize performance or brand image with influencer campaigns?

Ideally you balance both, but your priority depends on stage. Early-stage brands often chase sales and signups, while established brands protect image and long-term equity. Be honest about which matters more right now and pick partners who excel in that area.

Can I work with both agencies at the same time?

Yes, some companies split responsibilities, such as one agency for performance-heavy campaigns and another for brand-led initiatives. If you do this, define clear roles, markets, or product lines for each partner to prevent overlap and confusion.

How much budget do I need for a serious influencer campaign?

Budgets vary by industry, creator tier, and goals. Meaningful work usually requires enough spend to hire multiple creators and run content over several weeks. Agencies will tailor scope to your budget, but very small budgets limit options and impact.

Is a platform like Flinque harder to use than hiring an agency?

It requires more in-house effort but gives more control. Your team handles outreach, communication, and approvals, while the platform supports discovery and tracking. If you have time and people, this can be efficient. If not, a full-service agency may be easier.

Conclusion: choosing the right direction

You are not just picking an agency name; you are choosing a working style. One option leans fast, social-native, and performance oriented. The other leans structured, polished, and brand-building focused.

If you want rapid growth and can live with some creative experimentation, Ubiquitous may feel natural. If you want steady, highly curated storytelling with detailed planning, IMA may be more comfortable.

And if you prefer to own creator relationships directly, a platform like Flinque can be a flexible alternative or complement. Weigh your budget, desired level of involvement, and brand maturity before signing any scope of work.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.