Ubiquitous Influence vs Fanbytes

Why brands weigh up different influencer agencies

When you start comparing Ubiquitous Influence and Fanbytes, you are really asking one thing: which partner will get your brand in front of the right people, without wasting time or budget?

Both are well known influencer marketing agencies, but they grew up in slightly different corners of social media culture.

To make a smart choice, you need to understand their styles, strengths, and where each one may not be a fit.

What these influencer agencies are known for

Ubiquitous is widely associated with TikTok growth and creator driven storytelling for consumer brands. They often spotlight viral style content and high volume creator collaborations.

Fanbytes, founded in the UK and later acquired by Brainlabs, is closely linked to Gen Z campaigns across TikTok, Snapchat, and other youth heavy platforms.

Both work with influencers at scale, but differ in the type of brands they usually highlight, their creative style, and how they talk about results.

Social media influencer agency overview

The primary question behind any social media influencer agency choice is simple: who understands your audience better, and can turn that insight into content that actually converts?

These agencies step in when brands want more than basic creator outreach. They handle strategy, talent sourcing, production, and performance tracking.

Instead of you chasing dozens of creators, they centralize relationships and run end to end campaigns on your behalf.

Inside Ubiquitous Influence

Ubiquitous Influence built its name around short form video platforms, especially TikTok. Their public content emphasizes helping brands tap into trends and creator culture at speed.

They tend to work with consumer facing brands that want rapid awareness, content volume, or a strong push around launches and seasonal moments.

Services Ubiquitous typically offers

Ubiquitous operates as a full service agency, rather than a software tool. Services commonly include:

• Influencer discovery and vetting on TikTok, Instagram, and YouTube
• Creative campaign planning and concept development
• Talent negotiation and contracting
• Content review, approvals, and coordination
• Campaign management and reporting
• Whitelisting, paid amplification, and usage rights support

They position themselves as handling everything from the first idea to the final report, so internal teams can stay focused on product and wider marketing.

How Ubiquitous tends to run campaigns

Public case studies usually show high volume creator programs, with dozens or even hundreds of influencers promoting a product or theme.

They often lean into trend based formats, native TikTok storytelling, and casual content that does not feel like typical ads.

This style favors brands that can supply clear offers, strong hooks, and products that look great in quick, entertaining videos.

Creator relationships at Ubiquitous

Because the agency focuses on social video, it naturally works with many creators in entertainment, lifestyle, beauty, gaming, and daily vlog style niches.

They promote having a large creator pool and the ability to match brands with people who fit tone, values, and audience demographics.

For creators, Ubiquitous typically acts as the go between, handling briefs, timelines, and payments on behalf of the brand.

Typical client fit for Ubiquitous

Ubiquitous usually suits brands that:

• Sell directly to consumers, especially younger audiences
• Want rapid reach on TikTok or short form video
• Have budgets for multi creator campaigns rather than one off posts
• Prefer an agency to drive creative direction and trend alignment

They may be less ideal for very niche B2B brands or companies seeking long, in depth educational content over short viral clips.

Inside Fanbytes

Fanbytes is known for its focus on Gen Z and youth culture. The agency has highlighted work across TikTok, Snapchat, Instagram, and other platforms popular with younger audiences.

Based in the UK, they often feature European and global client examples, including entertainment, gaming, fashion, and lifestyle brands.

Services Fanbytes typically offers

Fanbytes also operates as a managed service agency, offering:

• Influencer sourcing and campaign planning
• Gen Z audience insight and content ideas
• Creator management, briefs, and approvals
• Analytics and performance reporting
• Paid social support around creator content
• Creative concepts for brand channels as well as influencer posts

Their messaging emphasizes understanding youth culture, trends, and online communities, not just one platform.

How Fanbytes tends to run campaigns

Fanbytes’ public work includes influencer activations, branded effects, challenges, and content that leans into internet humor and subcultures.

They often describe helping brands feel more “native” to younger audiences, avoiding overly polished or corporate sounding outputs.

This can involve a mix of micro influencers, mid tier creators, and sometimes larger names depending on goals.

Creator relationships at Fanbytes

Fanbytes has talked about building close ties with creators across TikTok, Snapchat, and Instagram, especially those with strong Gen Z audiences.

The agency tends to highlight diversity and representation, which can matter for brands wanting inclusive casting in their campaigns.

Like most agencies, Fanbytes usually coordinates deliverables, approvals, and performance expectations for both brand and creator.

Typical client fit for Fanbytes

Fanbytes often suits brands that:

• Want to reach Gen Z in the UK, Europe, or globally
• Care about cultural relevance and inclusive casting
• Run campaigns around entertainment, fashion, gaming, or youth lifestyle
• Value creative concepts tailored to specific online communities

Highly regulated industries, or brands needing very formal messaging, may find this energetic style harder to align with strict guidelines.

How the two agencies really differ

On the surface, both companies are influencer agencies that manage creators, campaigns, and reporting. The real differences show up in focus and flavor.

Ubiquitous leans strongly into TikTok driven awareness, viral style concepts, and large scale creator pushes around consumer products.

Fanbytes is more often framed around Gen Z culture broadly, youth communities, and creative ideas that can span multiple social platforms.

Approach to creative ideas

Ubiquitous tends to emphasize trend riding content and formats proven to perform in short form feeds. Fanbytes often stresses culture first concepts and tapping into subcultures or fandoms.

If your priority is dominating TikTok trends for a product launch, Ubiquitous may feel more natural.

If your priority is building longer term relevance with youth audiences, Fanbytes’ framing could resonate more.

Scale and geography

Ubiquitous content and examples often feature North American brands and creators, though they work globally.

Fanbytes grew from a UK base and highlights European and global work, especially for youth focused categories.

Your main markets, languages, and cultural context will influence which network feels stronger for your needs.

Client experience and communication style

Both are full service, but their public messaging suggests slightly different flavors of partnership.

Ubiquitous often talks about viral growth, rapid scale, and big creator pushes. Fanbytes frequently emphasizes understanding Gen Z mindsets and helping brands stay culturally on point.

It is worth speaking with both and noticing whose communication style aligns with your brand’s tone and internal culture.

Pricing approach and how work is scoped

Neither of these agencies publishes simple price lists, because costs depend heavily on your goals, markets, and creator mix.

Instead, pricing usually comes down to campaign budgets, influencer fees, and how much support you need from the agency team.

How agencies like these usually charge

Expect a mix of:

• Custom quotes based on your brief and timeline
• Creator fees, often varying by size and deliverables
• Agency management fees for planning and execution
• Possible retainers if you want ongoing, always on programs
• Extra costs for paid media, whitelisting, or usage rights extensions

Campaigns focused on a few micro influencers will cost less than high volume programs using many mid tier or top tier creators.

Factors that push budgets up or down

Key cost drivers usually include:

• Number of creators and required posts or videos
• Platforms involved, such as TikTok, Instagram, or YouTube
• Markets covered and language needs
• Content complexity, for example custom shoots versus simple selfies
• Need for paid amplification or usage beyond organic posts

It is important to walk into early calls with a realistic budget range, not just an open question.

Strengths and limitations of each agency

Every agency has strong points and areas where they are less ideal. Understanding both sides sets better expectations.

Strengths of Ubiquitous Influence

• Strong focus on short form platforms like TikTok
• Experience running large, multi creator pushes for product launches
• Good fit for consumer brands seeking viral style visibility
• Full service model that reduces internal workload for brands

*Some brands worry that viral content may not always translate into repeatable sales without clear measurement frameworks.*

Limitations of Ubiquitous Influence

• Style may skew heavily toward fast trending content, which some premium brands may find too casual
• Not always the best fit for slow moving B2B cycles or niche audiences
• High volume campaigns can feel overwhelming without aligned expectations upfront

Strengths of Fanbytes

• Deep focus on Gen Z and youth culture
• Experience with entertainment, gaming, and lifestyle brands
• Track record across TikTok, Snapchat, and Instagram
• Creative concepts tailored to youth communities and subcultures

*Brands sometimes worry whether highly youth focused creative will resonate with slightly older segments or wider households.*

Limitations of Fanbytes

• Youth heavy focus may be less suited to older demographics
• Highly playful concepts might require extra brand safety review for conservative industries
• Not every market or niche will have the same depth of creators

Who each agency is best suited for

Thinking in terms of “fit” instead of “best overall” is more useful. The right agency depends on your category, goals, and how you like to work.

When Ubiquitous Influence tends to be a good fit

• Consumer brands wanting TikTok or short form video as a main growth channel
• Product launches, seasonal pushes, and big awareness bursts
• Companies comfortable with fun, informal creator content
• Teams wanting the agency to lead on trends and content formats

When Fanbytes tends to be a good fit

• Brands whose core audience is Gen Z or young millennials
• Entertainment, gaming, fashion, and youth lifestyle sectors
• Marketers seeking campaigns that feel plugged into online subcultures
• Companies placing a big focus on inclusive casting and representation

Examples of brands that might lean either way

Some fictional but realistic scenarios:

• A US based snack brand chasing TikTok virality might lean toward Ubiquitous.
• A UK music festival wanting to sell out tickets with youth focused creators could favor Fanbytes.
• A global beauty brand might speak with both to compare creative directions and audiences.

When a platform like Flinque can be better

Not every brand wants or needs a full service influencer agency. Some teams prefer more control and lower ongoing fees.

This is where platform based options, such as Flinque, can come in as an alternative.

How a platform alternative works

A platform like Flinque focuses on helping brands discover creators, manage outreach, and coordinate campaigns in one place.

Instead of handing everything to an agency, your team stays closer to the work, using the software to keep things organized.

This can suit brands that already have strong internal marketing skills and want to build direct creator relationships.

When a platform may make more sense

• You have a mid sized budget and want more of it to go directly to creators.
• Your team is happy to handle briefs, approvals, and reporting internally.
• You plan to run ongoing influencer activity and want to own data long term.
• You prefer flexible month to month activity over large agency retainers.

In practice, some brands use both: an agency for big flagship moments and a platform to support always on, smaller collaborations.

FAQs

How do I decide which influencer agency to contact first?

Start by writing down your main audience, markets, and goals. If TikTok virality is central, start with agencies strongest there. If deep Gen Z culture is key, lean toward youth focused partners. Then speak with two or three and compare chemistry and ideas.

Can smaller brands work with these agencies?

Some smaller brands can, but budgets matter. Agencies often prefer campaigns with enough budget to pay creators fairly and cover management time. If your budget is tight, a platform like Flinque or direct outreach to micro influencers may be more realistic.

How long does an influencer campaign usually take?

Most managed campaigns take at least six to eight weeks from brief to final report. You need time for strategy, creator selection, contract signing, content creation, approvals, and posting. Short lead times are possible but limit options and can increase pressure.

Should I focus on TikTok, Instagram, or YouTube?

Choose based on where your audience spends time and how they buy. TikTok is great for quick awareness, Instagram for visual branding and social proof, and YouTube for deeper education. Many brands combine two platforms so content can play different roles in the journey.

How do I judge if an agency is transparent about results?

Ask for example reports, metrics they track, and how they calculate success. Look for clear explanations of views, engagement, clicks, and sales signals. Transparency means they are honest about what can be measured and what still relies on directional indicators.

Conclusion: choosing the right partner

Picking between these influencer agencies is less about who is “better” and more about who fits your audience, tone, and way of working.

If you want to lean hard into short form virality for consumer products, a TikTok heavy agency can be powerful.

If your priority is long term relevance with Gen Z and youth culture, a partner steeped in those communities may be better.

Consider also whether you want a fully managed service or something more hands on through a platform like Flinque.

Clarify your budget, your must hit markets, and how involved your team wants to be. Then speak openly with potential partners, ask for specific examples, and choose the one that best understands your brand and your buyers.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.