Top Tiktok Influencers By Country

Table of Contents

• Introduction
• Global TikTok Influencers Overview
• Country-Specific Creator Landscapes
  • Charli D’Amelio – United States
  • Khaby Lame – Italy, Senegal Heritage
  • Addison Rae – United States
  • Bella Poarch – Philippines and United States
  • Spencer Polanco Knight – United States
  • Dixie D’Amelio – United States
  • Burak Özdemir – Turkey
  • Riyaz Aly – India
  • Jannat Zubair – India
  • Niana Guerrero – Philippines
  • Sanya Malhotra – India
  • Mattia Polibio – United States, Italian American
  • Loren Gray – United States
  • Zach King – United States
  • Kristen Hancher – Canada
  • Avani Gregg – United States
  • Mahira Khan and digital Pakistan creators
• Benefits of Country-Based Influencer Selection
• Challenges in Cross-Border TikTok Campaigns
• When Country-Focused TikTok Strategies Work Best
• Framework for Evaluating TikTok Creators by Market
• Best Practices for Working with Global Creators
• Use Cases and Real-World Examples
• Industry Trends and Future Insights
• FAQs
• Conclusion
• Disclaimer

Introduction

TikTok has evolved into a global attention engine where culture, commerce, and entertainment collide.
Understanding leading creators by country helps brands localize campaigns, respect culture, and unlock real engagement.
By the end, you will know who matters where, and how to work with them strategically.

Global TikTok Influencers Overview

Global TikTok influencers by country reflect distinct languages, humor styles, and social norms.
Creators who dominate in one market may remain niche elsewhere.
Brands that segment by geography and culture can design campaigns that feel native rather than intrusive, improving trust and performance.

Key dimensions of country-level influence

Before choosing creators, brands should understand what makes influence meaningful in each country.
Follower count alone is insufficient. The interplay of culture, authenticity, and trust defines whether a collaboration will resonate locally.

• Local language fluency and authentic accent or dialect usage.
• Relevance to national holidays, trends, and social conversations.
• Alignment with local regulations, advertising codes, and sensitivities.
• Ability to adapt brand messages without losing personal style.

Country-Specific Creator Landscapes

Influencers highlighted below are real, widely recognized creators.
Audience sizes and roles may change over time, and numbers are not included because they fluctuate.
Use this as a directional reference and always verify the latest metrics before formal partnerships.

Charli D’Amelio – United States

Charli D’Amelio is a dance-focused creator who became one of TikTok’s earliest breakout stars.
Her content includes choreography, lifestyle snippets, and brand collaborations.
She is relevant for youth-focused and mainstream American campaigns that lean heavily on pop culture and trends.

Khaby Lame – Italy, Senegal Heritage

Khaby Lame is known worldwide for silent reaction videos debunking overly complicated life hacks.
His wordless comedy crosses language barriers, making him ideal for multinational campaigns.
Khaby’s content performs strongly across Europe, Africa, and global audiences seeking universal humor.

Addison Rae – United States

Addison Rae built her reputation on dance videos and later expanded into music and film.
Her TikTok presence blends trend participation, beauty content, and lifestyle storytelling.
She works well for brands targeting fashion, beauty, and Gen Z entertainment in North America and beyond.

Bella Poarch – Philippines and United States

Bella Poarch rose to prominence with expressive lip-syncs and later launched a music career.
Her heritage connects her to both Filipino and American audiences.
She is effective for music, gaming, and beauty collaborations, especially where cross-cultural reach between Asia and the West is valuable.

Spencer Polanco Knight – United States

Spencer Polanco Knight, also known as SpencerX, is a beatboxer who showcases musical talent and collaborations.
His content centers on vocal performance, challenges, and duets.
He suits campaigns in music, audio devices, and youth entertainment where performance creativity matters.

Dixie D’Amelio – United States

Dixie D’Amelio combines lifestyle vlogs, music promotion, and humorous skits.
Her following overlaps with mainstream youth culture while leaning slightly older than some peers.
She fits brand initiatives around music, fashion, mental health awareness, and conversational storytelling formats.

Burak Özdemir – Turkey

Known as CZN Burak, this Turkish chef creates visually playful cooking videos with enormous dishes and a constant smile.
Burak resonates strongly across the Middle East, Turkey, and global food communities.
He is powerful for culinary, hospitality, and tourism campaigns seeking cross-regional impact.

Riyaz Aly – India

Riyaz Aly is an Indian creator recognized for lip-syncs, fashion-focused clips, and short sketches.
He initially grew during the short-video boom in India and remains influential across youth segments.
Riyaz suits style, grooming, and music campaigns targeting Tier 1 and Tier 2 urban audiences.

Jannat Zubair – India

Jannat Zubair is an Indian actress and digital creator combining acting snippets, beauty content, and lifestyle posts.
Her audience spans teenagers and young adults.
Brands in beauty, fashion, and entertainment work with her to leverage aspirational storytelling and cross-platform presence.

Niana Guerrero – Philippines

Niana Guerrero is a Filipina dancer and entertainer known for high-energy routines with her brother Ranz.
Her content blends choreography, challenges, and family-friendly humor.
She is especially strong for Southeast Asian campaigns seeking fun, approachable, and family-aligned narratives.

Sanya Malhotra – India

Indian actress Sanya Malhotra leverages TikTok-style short videos on other platforms after local restrictions.
Her dance and acting content continue influencing trends.
She represents how traditional celebrities adapt short-form formats to maintain relevance with digital-native audiences.

Mattia Polibio – United States, Italian American

Mattia Polibio is an Italian American creator whose content centers on comedy, live interactions, and lifestyle.
His audience spans the United States and parts of Europe, particularly Italy.
He works for brands wanting bilingual or bicultural appeal across American and European Gen Z audiences.

Loren Gray – United States

Loren Gray established her presence on earlier platforms and transitioned strongly into TikTok.
Her content focuses on music, beauty, and everyday life.
She attracts collaborations from beauty, fashion, and streaming services aiming at a global teen and young adult audience.

Zach King – United States

Zach King is famous for “magic” edits and visual illusions that look like real-life wizardry.
His heavily produced short-form videos appeal across age groups and languages.
Zach is ideal for cinematic, family-safe campaigns that prioritize creativity and eye-catching visuals over dialogue.

Kristen Hancher – Canada

Kristen Hancher, a Canadian creator, mixes fashion, makeup, and performance-driven content.
Her reach extends beyond Canada into broader North American and international audiences.
She is a fit for beauty, style, and lifestyle brands that want aspirational yet personality-driven storytelling.

Avani Gregg – United States

Avani Gregg is known for makeup artistry, alternative aesthetics, and engaging skits.
Her content resonates with fans interested in bold makeup, cosplay influences, and subculture styles.
She helps brands connect with audiences seeking individuality and creative self-expression over mainstream trends.

Mahira Khan and digital Pakistan creators

Pakistan’s short-video ecosystem includes major film star Mahira Khan and rising digital-first talents on similar platforms.
While some rely on alternative apps, TikTok-style videos drive strong engagement.
Brands eyeing Pakistan must respect cultural norms while partnering with creators who navigate local sensitivities effectively.

Benefits of Country-Based Influencer Selection

Working with TikTok creators through a country lens unlocks more than language fit.
It improves cultural nuance, campaign performance, and long-term brand equity.
For marketers, understanding which creator matters in which region is a competitive advantage in planning and optimization.

• Higher relevance through local slang, memes, and social references.
• Better alignment with regional regulations and disclosure standards.
• Improved engagement rates versus generic global campaigns.
• Potential for offline extensions, such as events or retail integrations.
• Deeper trust when creators share the audience’s lived experience.

Challenges in Cross-Border TikTok Campaigns

Despite the upside, cross-country TikTok campaigns are not plug-and-play.
Legal environments, content expectations, and platform usage patterns vary significantly.
Recognizing these challenges early prevents misalignment and wasted budget while protecting brand reputation.

• Different rules on sponsored content, disclosures, and data usage.
• Potential political or cultural sensitivities around certain topics.
• Variations in music licensing and sound availability across regions.
• Time-zone coordination for posting, lives, and content approvals.
• Measurement differences when attribution tools vary by market.

When Country-Focused TikTok Strategies Work Best

Some campaigns benefit from a unified global message, while others demand country-level nuance.
Knowing when to localize influences budget allocation, creator selection, and content style.
Situations below highlight when a geographically tailored strategy usually outperforms generic activations.

• Launching country-specific product flavors, packaging, or offers.
• Engaging around national holidays, festivals, or sporting events.
• Operating in regulated verticals such as finance or health.
• Addressing communities with strong regional identities or languages.
• Testing market entry into a new country with limited local awareness.

Framework for Evaluating TikTok Creators by Market

A structured comparison helps marketers decide between creators in different countries.
Instead of fixating on followers, assess creators against shared criteria that influence campaign impact.
A simple evaluation table can clarify trade-offs in engagement, creativity, and alignment with brand tone.

Best Practices for Working with Global Creators

Managing relationships with creators across several countries requires structured workflow and cultural humility.
Strong briefs, fair compensation, and flexible creative freedom are universal necessities.
Below are practical steps for brands looking to build durable, respectful collaborations with international TikTok influencers.

• Define clear objectives, such as awareness, clicks, or conversions, before outreach.
• Localize briefs for language and references; avoid direct translation only.
• Allow creators creative freedom to adapt scripts into native formats.
• Confirm disclosure expectations and legal wording per country.
• Align posting calendars with local holidays, not solely headquarters timelines.
• Agree on performance metrics and reporting cadence upfront.
• Plan for repurposing content across platforms with creator permission.

Use Cases and Real-World Examples

Global brands use country-based TikTok influencer strategies to support launches, reposition legacy products, or penetrate new markets.
Even smaller companies can test localized collaborations.
These scenarios illustrate how working with creators in different countries translates into measurable marketing outcomes.

• A beverage brand partners with Niana Guerrero for a Filipino dance challenge while using Zach King’s magic edit for a global reveal.
• A fashion label collaborates with Jannat Zubair for Indian festive drops and Loren Gray for Western back-to-school collections.
• A travel company engages CZN Burak for culinary tourism content anchored in Turkish hospitality experiences.
• A gaming publisher taps Riyaz Aly in India and Addison Rae in the United States for coordinated launch hype.

Industry Trends and Future Insights

TikTok’s geographic influence map will keep shifting as new creators rise, regulations evolve, and formats diversify.
Short vertical video has spread across platforms, so “TikTok-style” influence extends beyond one app.
Expect deeper integration of commerce, live shopping, and localized community building.

Brands should anticipate more scrutiny around transparency and data usage.
Audience demand for authenticity is unlikely to fade, rewarding creators who maintain trust even while increasing brand partnerships.
Marketers will rely more on analytics tools to validate that a creator’s audience truly matches claimed countries.

FAQs

How often do leading TikTok influencers by country change?

Influencer rankings shift frequently due to viral trends, platform policies, and creator activity.
Review potential partners every few months, and do not rely solely on lists from previous years when planning new campaigns.

Should brands prioritise follower count or engagement for country selection?

Engagement quality typically matters more than raw follower counts.
A smaller creator with highly active, locally concentrated followers can outperform a global megastar, especially when campaigns target specific countries or regional communities.

How can I confirm where a creator’s audience is actually located?

Request anonymised audience analytics from the creator or their management, and cross-check with third-party analytics tools.
Look at country distribution, language preferences, and historic performance in campaigns with geotargeted links or promo codes.

Is it better to run one global TikTok campaign or multiple localised ones?

It depends on objectives and budget.
Global concepts work for universal messages, but localized campaigns usually perform better for culturally specific products, seasonal events, or when regulations differ significantly by country.

Can smaller brands work with prominent international TikTok creators?

Sometimes, but budgets, availability, and brand fit are key constraints.
Smaller brands often see better returns partnering with mid-tier or niche local creators who share their audience’s interests and cultural background.

Conclusion

Understanding TikTok influencers on a country-by-country level lets brands respect culture, optimize performance, and build authentic relationships.
Rather than chasing global fame alone, focus on local resonance, creator alignment, and sustainable collaboration.
Continually reassess markets, audiences, and rising voices to keep your strategy responsive.

Disclaimer

All information on this page is collected from publicly available sources, third party search engines, AI powered tools and general online research. We do not claim ownership of any external data and accuracy may vary. This content is for informational purposes only.